В Китае среди коренного населения существует неправильное понимание смысла деятельности компании, считается что она только защищает от исчезновения панд.
Задачей агентства BBH China было донести, что WWF ведет такие проекты как озеленение лесов, спасение животных, борьба с засухой.
WWF: Forest
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Название: WWF: Forest
Бренды: WWF
География: Китай
Рекламные агентства: BBH China
Ad Campaign: WWF (Not only protects pandas)
Награды: Clio Awards 2009 Poster Silver
Saving pandas is not our only mission.
Over 10 million hectares of forests have been protected through our forest certification and sustainable forest management programs.
Take a closer look at what we do and where you can make a difference. www.wwfchina.org
Advertiser: WWF (World Wide Fund for Nature)
Agency: BBH China
Creative Director: Johnny Tan
Head of Copy: Leo Zhang
Senior Art Director: Yinbo Ma
Senior copywriters: Carol Ong, Leo Zhang
Agency Producer: Ken Wang
Illustrator: Alt Design
Market: China
Accounts Director: Jasmine Huang
Accounts Manager: Joyce Hong
WWF: Water
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Название: WWF: Water
Бренды: WWF
География: Китай
Рекламные агентства: BBH China
Ad Campaign: WWF (Not only protects pandas)
Награды: Clio Awards 2009 Poster Silver
Saving pandas is not our only mission.
WWF and our partners have facilitated the reconnection of 17 lakes to the Yangtze River, infusing new life to its fragile freshwater ecosystem.
Take a closer look at what we do and where you can make a difference. www.wwfchina.org
Advertiser: WWF (World Wide Fund for Nature)
Agency: BBH China
Creative Director: Johnny Tan
Head of Copy: Leo Zhang
Senior Art Director: Yinbo Ma
Senior copywriters: Carol Ong, Leo Zhang
Agency Producer: Ken Wang
Illustrator: Alt Design
Market: China
Accounts Director: Jasmine Huang
Accounts Manager: Joyce Hong
WWF: Panda Antelope
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Название: WWF: Panda Antelope
Бренды: WWF
География: Китай
Рекламные агентства: BBH China
Ad Campaign: WWF (Not only protects pandas)
Награды: Clio Awards 2009 Poster Silver
Saving pandas is not our only mission.
The combined efforts of WWF and our partners have sparked the recovery of the Tibetan Antelope Population.
Take a closer look at what we do and where you can make a difference. www.wwfchina.
Advertiser: WWF (World Wide Fund for Nature)
Agency: BBH China
Creative Director: Johnny Tan
Head of Copy: Leo Zhang
Senior Art Director: Yinbo Ma
Senior copywriters: Carol Ong, Leo Zhang
Agency Producer: Ken Wang
Illustrator: Alt Design
Market: China
Accounts Director: Jasmine Huang
Accounts Manager: Joyce Hong
за убитую панду убивают и браконьера убившую панду в Китае это утверждено в законе ,так ведь сохранять надо тростниковые леса а не уничтожать под угодья.
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