"Каннские львы"-2005. Шорт-лист номинации Lions Direct
23 июня 2005
Жюри 52-гоМеждународного фестиваля рекламы «Каннские львы» обнародовало шорт-лист в номинации Lions Direct. Обнародованные ранее шорт-листы в номинациях: Media, Direct, Press, Outdoor и Cyber.
Lions Direct 2005 Shortlist
| Работа | Рекламодатель | Продукт | Агентство | Страна |
| ГРАН-ПРИ | ||||
| C01 Product Launches | ||||
| A CHANNEL HOPPER | RENAULT NISSAN DEUTSCHLAND | RENAULT MODUS | NORDPOL HAMBURG AGENTUR FUR KOMMUNIKATION | GERMANY |
| ЗОЛОТОЙ ЛЕВ | ||||
| A02 Автомобили | ||||
| CHANNEL HOPPER | RENAULT NISSAN DEUTSCHLAND | RENAULT MODUS | NORDPOL HAMBURG AGENTUR FUR KOMMUNIKATION | GERMANY |
| A05 Другие потребительские товары | ||||
| DEVOTED | GURU BICYCLE CORP | PROFESSIONAL HIGH-END BICYCLES | DIESEL | CANADA |
| A08 Другие потребительские улсуги | ||||
| SKYHIGH NICESSITIES | ALASKA AIRLINES | COMMERICAL AIRLINE | WONGDOODY | USA |
| A12 Реклама и медия в сфере Business to Business | ||||
| THE FIRST MEDIA CHOICE | SYDSVENSKAN DAILY NEWS | NEWSPAPER ADVERTISING | THE FAN CLUB | SWEDEN |
| A14 Некоммерческие организации | ||||
| DANGEROUS WORLD | DEBRA AUSTRIA | FUNDRAISING FOR BUTTERFLY CHILDREN | OGILVY & MATHER | AUSTRIA |
| B01 Рассылка писем | ||||
| OZONE | SINGAPORE ENVIRONMENT COUNCIL | ENVIRONMENTAL AWARENESS | 10AM COMMUNICATIONS | SINGAPORE |
| B07 Полевой маркетинг (Field Marketing) | ||||
| ONE CUP BRA | LIGUE CONTRE LE CANCER | ANNUAL BREAST CANCER CHECKUPS | DDB | BELGIUM |
| B08 Интегрированные решения | ||||
| STILL HERE | CANCER RESEARCH UK | FUNDRAISING | OGILVYONE WORLDWIDE | UNITED KINGDOM |
| C02 Traffic Building | ||||
| WORST BOYFRIEND | NZ GIRL | ONLINE MAGAZINE | DDB NEW ZEALAND | NEW ZEALAND |
| СЕРЕБРЯНЫЙ ЛЕВ | ||||
| A02 Автомобили | ||||
| COKE CAN | DAIMLERCHRYSLERVERTRIEBSORGANISATION DEUTSCHLAND | SMART FORTWO CABRIO | SPRINGER & JACOBY WERBUNG | GERMANY |
| A04 Информационные технологии | ||||
| ONENOTEVIRALS | MICROSOFT | ONENOTE SOFTWARE | MRM PARTNERS UK | UNITED KINGDOM |
| A08 Другие потребительские улсуги | ||||
| STRAWS | Y+ YOGA CENTRE | YOGA CENTRE | LEO BURNETT GREATER CHINA | HONG KONG |
| A09 Полиграфия и медиа | ||||
| WOODEN PLANK | KARATE BUSHIDO | KARATE MAGAZINE SUBSCRIPTIONS TBWAPARIS | FRANCE | |
| A10 Продукты Business to Business | ||||
| RESIGNATION LETTER | HEWLETT-PACKARD | PHOTOCOPIERS | PUBLICIS MOJO | NEW ZEALAND |
| A11 Услуги Business Services | ||||
| MAGIC TRICK RECRUITING PENCIL | NUNEZ Y NAVARRO McKINSEY & COMPANY | CAR PARKING SPACES RECRUITMENT | PROXIMITY DEC RUF LANZ WERBEAGENTUR | SPAIN SWITZERLAND |
| A12 Реклама и медиа в сфере Business to Business | ||||
| WE MISS YOU | PROXIMITY BBDO FOR LA POSTE | MARKETING AGENCY | PROXIMITY BBDO | FRANCE |
| B01 Рассылка писем | ||||
| BOLT-ON MAILING | MICROSOFT FRANKFURTER ALLGEMEINE ZEITUNG | EXCHANGE SERVER 2003 ADVERTISING IN F.A.Z. | HARRISON TROUGHTON WUNDERMAN SCHOLZ & FRIENDS | UNITED KINGDOM GERMANY |
| WHAT DO YOU GET FROM F. A.Z. SIZED ADS? | ||||
| B04 ТВ-объявления (Direct Response TV) | ||||
| NAILS | DEBRA AUSTRIA | FUNDRAISING FOR BUTTERFLY CHILDREN | OGILVY & MATHER | AUSTRIA |
| B06 Альтернативные медиа | ||||
| UMBRELLA BUBBLE WRAP DAY | NATURE SOCIETY OF SINGAPORE SEEING EYE DOGS AUSTRALIA | RAINFOREST CONSERVATION GUIDE DOG APPEAL | AD PLANET GROUP RAPP COLLINS MELBOURNE | SINGAPORE AUSTRALIA |
| B08 Интегрированные решения | ||||
| IT'S GONNA GET DIRTY | SCRUFFS | SCRUFFS WORKWEAR | JWT CHEETHAMBELL | UNITED KINGDOM |
| БРОНЗОВЫЙ ЛЕВ | ||||
| A01 FMCG-товары | ||||
| HELLO PERIOD! | O.B. TAMPONS | TAMPONS AND INFORMATION ON MENSTRUATION | DRAFT SWEDEN | SWEDEN |
| A02 Автомобили | ||||
| ICE TRAY NOT FOR SALE | VOLKSWAGEN UK BMW GROUP NETHERLANDS | VW POLO TWIST MINI | PROXIMITY LONDON PPGH JWT GROUP | UNITED KINGDOM THE NETHERLANDS |
| A04 Информационные технологии | ||||
| MONEY MONEY MONEY | SAP POLSKA | MYSAP ALL-IN-ONE SOFTWARE | OGILVYONE | POLAND |
| A05 Другие потребительские товары | ||||
| A STRANGER'S BEEN THROUGH YOUR MAIL WHERE'S MY AEROBIE? | COURT SECURITY CROWN & ANDREWS | SECURITY SYSTEMS | HARRISON TROUGHTON WUNDERMAN GEORGE PATTERSON PARTNERS | UNITED KINGDOM AUSTRALIA |
| AEROBIE — THE AMAZING FLYING RING | ||||
| A07 Платные бытовые услуги | ||||
| ROCKY | NOKIA | NOKIA CLUB | 12SNAP GERMANY | GERMANY |
| A08 Другие потребительские улсуги | ||||
| CANDY BOX | TRIBIS DOG SCHOOL | PET HOLIDAY HOME | MATTER & PARTNER | SWITZERLAND |
| A10 Продукты Business to Business | ||||
| THIS CUP IS NOT MY CUP!!! | NOKIA SPAIN | TECHNOLOGICAL SOLUTIONS FOR BUSINESS | CP COMUNICACION PROXIMITY -PROXIMITY WORLDWIDE | SPAIN |
| A11 Услуги Business to Business | ||||
| PHONE NUMBERS | McKINSEY & COMPANY | RECRUITMENT | RUF LANZ WERBEAGENTUR | SWITZERLAND |
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