Творческая группа и описание:

LED lights are much more energy efficient (and last ten times longer) than traditional incandescent bulbs. This interactive display invited the public to learn this first hand.

Agency DDB Canada
City Vancouver
Advertiser BC Hydro
Brand Name Power Smart
Product Name LED Lights
Business Sector Energy Production, Raw Materials & Minerals
Campaign Name Energy
Date of First Publication 11/6/2006
Market Canada
Country of Production Canada
Language English
Type Print
Tagline LED lights use less energy
Awards IAA Responsibility Award, 2008 (Bronze) for Print CSR


Executive Creative Director Alan Russell
Creative Director Dean Lee
Art Director Dan Strasser, Chris Moore
Copywriter Neil Shapiro, Kevin Rathgeber
Account Executive Terra Cochrane
Agency Producer Gayle Robson
Photographer Scott Morgan
Retoucher Paul Lang

Печатная реклама "Reindeer" сделана рекламным агентством DDB Canada география: Канада.