Type of Entry: Ambient
Category: Ambient: Digital Outdoor
Title: TOTOTALK
Advertiser/Client: TOTO
Product/Service: TOILET
Entrant Company: DENTSU Tokyo, JAPAN
Advertising Agency: DENTSU Tokyo, JAPAN
Creative Director: Hiroki Nakamura
Copywriter: Junichi Harima
Planner: Hiroki Nakamura
Producer: Tomonobu Yamazumi
Art Director: Atsushi Hashimoto
Description of Ambient execution:
Japanese toilets are too high tech. This becomes a popular topic in the world. TOTO, leads the van of the technology, produced the future toilet "NEO".
EO has a very long arm with 22 buttons, which contains any function imaginable, such as "News" or "Stock Market". This weird toilet is broadcasted on 24 hours with Livecam, and you can remote-control it.
This campaign get popular in Japan, and many people watch the TV-ad.
English Translation of Main Headlines:
Designer:Atsushi Hashimoto/Programmer:Kazuki Nakata,Motoi Ishibashi/Sound Designer:Shojiro Nakaoka/Digital Artist:Akira Fujimoto,Takashi Fujimoto