Творческая группа и описание:

Type of Entry: Ambient
Category: Ambient: Special Build
Title: GO VISIT YOUR WALLPAPER
Advertiser/Client: GO OUTSIDE
Product/Service: MAGAZINE
Entrant Company: TALENT São Paulo, BRAZIL
Advertising Agency: TALENT São Paulo, BRAZIL
Executive Creative Director: João Livi
Creative Director: Leo Macias/Philippe Degen
Copywriter: Philippe Degen/Pedro Bullos
Advertiser's Supervisor: Eduardo Camara
Account Manager: Erick Sobral
Account Supervisor: Erick Sobral
Producer: Ingo Santos/Diogo Piccinino
Art Buyer: Mario Coelho
Art Director: Leo Macias/Leandro Câmara
Illustrator: Guilherme Martins/Leandro Câmara
Photographer: Rodrigo Ribeiro

Description of Ambient execution:
Computer icons in enlarged size were displayed at public parks, in green areas, simulating a live desktop, in real size. A board with our call to action was placed at the site as a signature. The action leaded to a website where people were encouraged to do their own wallpaper. All they needed to do was download the icons, go to a beautiful place, click them and send to the blog. The best ones would win prizes.