Творческая группа и описание:

Type of Entry: Ambient
Category: Ambient: Special Build
Title: A WRECKED LIFE
Advertiser/Client: BRANDHOUSE
Product/Service: ANTI-DRINK DRIVING
Entrant Company: FoxP2 Cape Town, SOUTH AFRICA
Advertising Agency: FoxP2 Cape Town, SOUTH AFRICA
Creative Director: Andrew Whitehouse/Justin Gomes
Copywriter: Justin Osburn
Account Supervisor: Ilse De Wet
Art Buyer: Shannon Delaporte
Art Director: Reijer Van Der Vlugt

Description of Ambient execution:
Brandhouse liquor company's Drive Dry Initiative wanted those attending the South African Whiskey Festival to be discouraged from driving home under the influence. The personal belongings of Heather Cosser - a woman killed by a drunk driver - were collected from her family. Her belongings were crushed with an entire car in a heavy-duty compressor. An installation was created to dramatise that drinking and driving wrecks more than just your car - it wrecks lives. People exiting the festival were confronted by a severe reminder of the harsh consequences of drinking and driving.

Наружная реклама "A WRECKED LIFE" сделана рекламным агентством Foxp2 Cape Town для продукта Anti-drink-driving (бренд: Brandhouse South Africa) география: Южная Африка.