Творческая группа и описание:

Type of Entry: Ambient
Category: Ambient: Transit
Title: GO BACK TO POMPEII
Advertiser/Client: VISA
Product/Service: VISA GO
Entrant Company: TBWA\TEQUILA\DIGITAL\SHIFT Auckland, NEW ZEALAND
Advertising Agency: TBWA\TEQUILA\DIGITAL\SHIFT Auckland, NEW ZEALAND
Chief Creative Officer: Andy Blood
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Copywriter: Michael Goldthorpe
Account Manager: Sam Attenborough
Producer: Mark Paisey
Art Director: Tamryn Kerr
Other Credits: Paul Hewson
Description of Ambient execution:
Our task was to raise awareness of Visa's sponsorship of the Pompeii exhibit at our National Museum. So we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution ensured maximum cut-through.