Творческая группа и описание:

Type of Entry: Ambient
Category: Ambient: Special Build
Title: BIKE LOCK
Advertiser/Client: SMART
Product/Service: SMART CAR
Entrant Company: BBDO CANADA Toronto, CANADA
Advertising Agency: BBDO CANADA Toronto, CANADA
Executive Creative Director: Ian Mackellar
Copywriter: Craig Mcintosh
Advertiser's Supervisor: Christian Gani
Account Manager: Steve Groh
Account Supervisor: Andrew Hayes/Robin Steele
Producer: Beatrice Bodogh
Art Director: Jaimes Zentil/Kevin Filliter
Typographer: Jaimes Zentil
Other Credits: Prop Builder: Haralds Gaikis-Uplis Ltd.

Description of Ambient execution:
Objective:
Showcase the smart car’s impressive ability to park
anywhere in a dense, busy urban environment.

Concept: We created an oversized bike lock to exaggerate the smart
car’s ability to park anywhere. We put this in various
places around the city.

Target Audience: Urbanites seeking a vehicle that makes sense for the city.

Наружная реклама "BIKE LOCK" сделана рекламным агентством BBDO Canada для продукта Smart Cars (бренд: Smart) география: Канада.