Творческая группа и описание:

Type of entry: Use of Media
Category: Best Use of Outdoor
Advertiser: THIS HUMAN WORLD
Product/Service: HUMAN RIGHTS FILM FESTIVAL
Agency: WIEN NORD Vienna, AUSTRIA
Creative Director: Eduard Boehler (Wien Nord)
Creative Director: Edmund Hochleitner (Wien Nord)
Art Director: Andreas Lierzer (Wien Nord)
Art Director: Daniela Schabernak (Wien Nord)
Copywriter: Sandra Pirker (Wien Nord)
Copywriter: Matthias Piskernik (Wien Nord)
Account Director: Markus Mazuran (Wien Nord)
Account Manager: Arnold Preisl (Wien Nord)
Retouching: Daniela Hinteregger (Wien Nord)
Photographer: Gregor Ecker (Freelance)
Results and Effectiveness:
Although THIS HUMAN WORLD didn't have tons of money to spend on advertisement, almost every one of the 70 shows during 10 days was sold out. And the most important result: Human Rights got the public attention that they need and deserve.
Creative Execution:
We brought one of the biggest topics of THIS HUMAN WORLD right into the Austrian public: Torture. By modifying, shackling every single piece of advertisement, torture happened right in front of their eyes. The audience was suddenly part of a very cruel action. And realised that this is not just a poster. It's something that affects us as. Something that captivates our minds. Something that makes us want to act.
Insights, Strategy and the Idea:
THIS HUMAN WORLD is the first and only film festival of Human Rights in Austria. It's a rather small festival with a very limited budget. But it is one of the most important film festivals, because it shows the truth. The truth that the world is not fine. That war, racism, intolerance and torture are still part of the daily life. Something we shouldn't look away from, even though we'd like to. Because it’s only if we know about these things that we can change them.