Творческая группа и описание:

Johnny Loco, a Dutch lifestyle brand with a focus on bicycles, launches its latest ad campaign. The brand encourages people to use their Johnny Loco bikes to go explore the world, while looking great at the same time. The campaign will run in outdoor, print and online in The Netherlands, Spain, Denmark, South Africa and Australia. It was shot in South Africa by renowned advertising and fashion photographer Rene Kramers.



Johnny Loco bicycles: DesertAgency: New Message Amsterdam
Creative directors: Lennart Wienecke, Hugo Rütter
Production: Rosanne Surie, Catherine Dijkstra
Photography: Rene Kramers
Retouching: Magic
Client: Johnny Loco International, Arnaud van der Vecht