Творческая группа и описание:

To demostrate the long-lasting whiteness of the Tide detergent, we created an outdoor poster in a really busy road, with constant heavy traffic. The poster was covered in cotton with self cleaning effect which over the course of a few weeks became more and more polluted, finally revealing a clothes life of a brillant white clothes.

Advertising agency: Leo Burnett Frankfurt

Advertiser: Procter & Gamble, Tankut Turnaoglu, Marketing Director Laundry CEE
Creative director: Andreas Stalder, Ulf Henniger von Wallersbrunn
Art Director: Daniela Ewald
Copywriter: Volker Mueller
Photographer/Illustrator: Ramona Heinze
Other: A. Pauli (ECD), K. Nausch (AECD), D. Bowen, U. Barth, T. Zeh, B. Mau, C. Meyer, C. Richter

Наружная реклама "Tide Longer Lasting Whites" сделана рекламным агентством Leo Burnett Frankfurt для продукта Tide Detergents (бренд: Tide) география: Германия.