Big in Japan is a Swedish reality show featuring two ordinary Swedes that have one month to make it big in Japan. These billboards are equipped with motion detectors and speakers. As people went by they set off craze Japanese fans, cheering and taking pictures of them.
Brief descrioption: Part of a campaign to promote the new tv series Big in Japan where two ordinary Swedes are sent to Tokyo to make it big in one month.
Client: TV6
Agency: Le Bureau Stockholm
Creatives: Jonas Wittenmark & Tobias Carlson Наружная реклама "The cheering and photo taking billboard" сделана рекламным агентством Le Bureau Stockholm для бренда Tv6 география: Швеция.