Творческая группа и описание:

Type Of Entry: Corporate or Brand Identity
Category: Environmental Design: Semi-Permanent
Title: IKEA BIGGER STORAGE IDEAS
Advertiser/Client: IKEA GERMANY
Product/Service: IKEA
Advertising Agency: OGILVY FRANKFURT
Country: GERMANY
Design/Advertising Agency: OGILVY FRANKFURT
Country: GERMANY
Credit Details:
Name
Position
Company
Kerstin Eberbach
Art Direction/Graphic Design
Ogilvy Frankfurt
Lars Huvart
Creative Direction/Copywriter
Ogilvy Frankfurt
Thomas Hofbeck
Creative Direction
Ogilvy Frankfurt
Fabian Schrader
Production
Ogilvy Frankfurt
Martina Diederichs
Art Buying
Ogilvy Frankfurt
Caroline Walczok
Art Buying
Ogilvy Frankfurt
Marco Bisello
Account Supervisor
Ogilvy Frankfurt
Sascha Riedel
Account Executive
Ogilvy Frankfurt
Jens Helfrich
Project Manager Marketing
IKEA GERMANY
Brief/Objectives/Goals: Naturally, German flats and apartments are full of messy corners. That's why IKEA produces practical boxes and drawers in all shapes and sizes for all storage needs. Targeted especially at people living in smaller apartments, Frankfurt IKEA asked us to promote their storage solutions with a really BIG outdoor idea. The idea was to play with the widely recognisable shapes and designs of the Ikea storage range and to put them into a new and surprising context. By redesigning the front of a whole apartment building in one of the busiest streets in Frankfurt with giant-size mock-ups of IKEA drawers and cardboard boxes, we made two points: Gaining the highest level of attention and literally linking the product to where it belongs: small flats and apartments. Presented in this spectacular, three-dimensional way, IKEA's storage solutions could hardly be missed by the citizens of Frankfurt. And what could be more fitting than placing a product that simplifies peoples' lives actually right there where people live.