To create a billboard that demonstrates the danger of not wearing your safety belt in the back seat.
Product: Back Seat Safety Belts
Agency: Clemenger BBDO, Wellington
Creatives: Philip Andrew (Executive Creative Director)
Mark Harricks (Creative Director)
Mark Forgan (Art Director)
Jamie Standen (Copywriter)
Mark Harricks (Art Director)
Scott McMillan (Agency Producer)
Country: New Zealand
Other Credits: Photographer- Steve Boniface