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Рекламная кампания под названием «AUGUSTUS WHO WOULDN'T HAVE ANY SOUP» сделана агентством DDB GERMANY, Berlin для бренда VOLKSWAGEN INNOVATIONS (компания Volkswagen). Страна - Германия. Дата запуска: Февраль 2009. Бизнес сектор: Cars & automotive services.
Творческая группа:
- Advertising Agency: DDB GERMANY BERLIN, GERMANY
Executive Creative Director: Stefan Schulte/Bert Peulecke
Creative Director: Till Eckel/Johannes Hicks
Creative Director: Till Eckel/Johannes Hicks
Scriptwriter: Nina Faulhaber/Lisa Berger
Agency Producer: Jalal Hachim/Tzveta Pandoursky
Producer: Jalal Hachim/Tzveta Pandoursky
Sound Engineer: Lukas Walter
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music
ANN: The Story of Augustus, who wouldn’t have any Soup but had BlueMotion.
Augustus was a healthy lad;
Red bloomy cheeks Augustus had;
And everybody saw with joy
The fit and hearty cheerful boy.
He ate and drank as he was told,
And never let his soup get cold.
But one day, one cold winter's day,
He screamed out 'Take the soup away!
O take the nasty soup away!
I don't need any soup today.'
Next day! Look, it’s the same ol’ story
Augustus’ mom now starts to worry,
No soup might make him weak and ill,
The naughty fellow cries out still
'Not any soup for me, I say!
O take the nasty soup away!
I’m saving mother earth today.'
The third day comes. The mom’s upset,
'Augustus, what I just don’t get,
How do you save nature at the table?'
He screams, as loud as he is able,
'Mama, your soup is always yummy,
but it blows gas from my tummy,
not good for nature or you, mummy!'
On the fourth day mama asks her son,
'But tell me now, how is it done?'
'BlueMotion, that is my solution,
Reduces by far my pollution,
Less consumption plus less gas,
Hence my dynamics now kick ass.'
The moral is that innovations,
Prevent bad ends and complications.
Innovations for everyone.
Volkswagen. Das Auto.Full script of the ad in the original language
SFX: Musik
ANN: Die Geschichte vom Suppen-Kaspar mit BlueMotion.
Der Kaspar, der war kerngesund,
Ein schlanker Bub, nicht dick und rund
Er hatte Backen rot und frisch;
Die Suppe aß er hübsch bei Tisch.
Doch einmal fing er an zu schrei’n:
'Ich brauche keine Suppe! Nein!
Ich brauche meine Suppe nicht!
Nein, meine Suppe brauch’ ich nicht!'
Am nächsten Tag, – dasselbe Spiel!
Der Kaspar gar nichts essen will.
Wieder fängt er an zu schrei’n:
'Ich brauche keine Suppe! Nein!
Ich brauche meine Suppe nicht!
Denn Umweltschutz ist meine Pflicht'
Am dritten Tag, die Mutter dann,
sich nicht mehr beherrschen kann.
'Ein Umweltfreund, das willst Du sein?'
Da fängt der Kaspar an zu schrei’n:
'Genau! Geringerer Verbrauch,
lässt kaum noch Gas aus meinem Bauch,
das schont die Umwelt und Dich auch!'
Am vierten Tag fragt mit Bedacht,
die Mutter, wie er das denn macht.
Daraufhin der Kaspar spricht:
'Die Suppe braucht ich einfach nicht.
BlueMotion senkt meinen Verbrauch
Und dynamisch macht’s mich auch.'
Und die Moral? Technologie vermeidet,
das böse End, und dass wer’s erleidet.
Innovationen für alle.
Volkswagen. Das Auto.
Brief Explanation
The English translation is not exact - we have had to adapt it slightly so that it will rhyme.
We produced podcasts for children that explained the innovative Volkswagen technologies by using traditional, well-known children’s stories.
'Struwwelpeter' is a popular German children's book, originally written by Heinrich Hoffmann in 1845, translated, amongst others, by Mark Twain. It comprises of several stories, each with a clear moral that demonstrates the disastrous consequences of misbehavior in an exaggerated way.
Because the stories always end tragically, it is also referred to as the world's most nightmarish children's book. In our revised version of 'Struwwelpeter', the characters are equipped with innovations from Volkswagen. As a result, the stories now have a happy end.
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