Реклама VHV Car insurance: Car Theft

Рекламная кампания под названием «Car Theft» сделана агентством SCHOLZ & FRIENDS для бренда VHV CAR INSURANCE (компания VHV HOLDING). Страна - Германия. Дата запуска: Июль 2009. Бизнес сектор: Авто-страхование, Инвестиции, страхование, развитие.

Творческая группа:

• www.avocada.de/2009/en/vhv/

  Philosophy/Solution

  We placed 3 decoy offers in a favorable spot on the www.auto.de homepage, a web-based used-car market. If the user chose one of the offers, he was connected directly to the vehicle profile. While he was reading the vehicle particulars, the profile image suddenly changed into a film, showing how the car was stolen. The film concluded with the question "Got the right insurance?", followed by the answer: "Make the change to VHV until November 30." By clicking on the film, the user was directly linked to a current offer of the VHV insurance company. The promotion reached over 4,200 views in just 4 days, achieving a top click rate of 8,5%. An amazing 42,4% of the users visited the client homepage as a direct result of watching our placed videos.
  
  Agency Scholz & Friends Hamburg GmbH
  City Hamburg
  Advertiser Vhv Gruppe
  Brand Name VHV
  
  Awards Cannes Lions - International Advertising Festival, 2009 (Bronze Lion) for Financial Services
  
  The New York Festivals International Advertising Awards in All Media, 2009 (Silver World Medal) for Financial Services