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Рекламная кампания под названием «Misfit Toys» сделана агентством MCCANN-ERICKSON NEW YORK для бренда VERIZON WIRELESS (компания VERIZON). Страна - США. Дата запуска: Ноябрь 2009. Бизнес сектор: Коммерческие услуги.
Творческая группа:
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This new spot for Verizon ups the ante in the carrier's smackdown of AT&T's spotty 3G coverage.
Created out of McCann, the spot depicts a hapless iPhone landing on the Island of Misfit Toys (from the Xmas classic Rudolph the Red Nosed Reindeer).
Advertised brand: Verizon Wireless
Advert title(s): Misfit Toys
Advertising Agency (Name, City, Country): McCann Erickson, New York, USA
Agency website:
http://www.mccannny.com
Chief Creative Officer: Joyce king Thomas
Executive Creative Director: George Dewey
Group Creative Director/Art Director: Marco Cignini
Group Creative Director/ Copywriter: Daniel Donovan
Executive Producer: Michele Ferone
Producer: Daniel Miller
Published/Released (Month, Year): November 8, 2009
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