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Рекламная кампания под названием «DON'T BE AFRAID» сделана агентством Ogilvy Group Ukraine для бренда компания OTP Bank. Страна - Украина. Дата запуска: Июль 2008.
Творческая группа:
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Advertising Agency: OGILVY GROUP, Kiev, UKRAINE
Creative Director: Bartek Rams
Copywriter: Yana Dzyubenko
Art Director: Roman Breiman
Agency Producer: Irina Yurchenko
Account Supervisor: Zoriana Kachurak, Marina Rozenbush
Production Company: RADIOACTIVE FILM, Kiev, UKRAINE
Date Of 1st Transmission: 30/03/2008
Advertising Agency: OGILVY GROUP, Kiev, UKRAINE
Synopsis
The commercial idea rests upon insight of consumers normally held back by fear of not being able to afford something they want. Cash loans offered by OTP Bank is a fast and simple solution to getting the money you need to make your wishes come true. OTP Bank has contemporary European values, and is targeting young urban professionals. Our aim was to create a means of communication whose tone and manner will play on the genre of horror movies, but with a touch of light-hearted humor.
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