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Рекламная кампания под названием «DABKE» сделана агентством TBWA\RAAD для бренда MTV Arabia (компания MTV). Страна - ОАЭ. Дата запуска: Апрель 2008. Бизнес сектор: Издательская деятельность и медиа.
Творческая группа:
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Synopsis
The launch of MTV would "infect" everything in Arab culture, including Dabke - a folk dance of Lebanon. Its golden age was the 60's, hence the vintage postcard treatment.
Category: Publications & Media
Title: DABKE
Advertiser/Client: ARAB MEDIA GROUP
Product/Service: MTV ARABIA
Advertising Agency, City: TBWA\RAAD MIDDLE EAST, Dubai
Country: UNITED ARAB EMIRATES
Advertising Agency, City: TBWA\RAAD MIDDLE EAST, Dubai
Country: UNITED ARAB EMIRATES
Creative Director: NIRMAL DIWADKAR
Copywriter: FOUAD ABDEL MALAK, SANDEEP FERNANDES, MOHAMMAD SHEHEBAR
Art Director: FOUAD ABDEL MALAK, DANIEL DJARMATI
Agency Producer: IRENE MOURANI, DENISE JABBOUR
Account Supervisor: Patricia Balan
Advertiser's Supervisor: WESSAM KATTAN
Production Company, City: SIGNATURE PRODUCTIONS, Beirut
Country: LEBANON
Producer: MICHEL HARB
Director: CHADI YOUNES
D.O.P/Lighting Cameraman: YVES SEHANOUI, TOUFIC TABBAL
Music - Artist/Title: INCOGNITO
Post Production: CUTTING EDGE, BEIRUT AND UPP, PRAGUE
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