Рекламная кампания под названием «Girl / Девочка» сделана агентством Instinct для бренда ikea (компания IKEA). Страна - Россия. Дата запуска: Июль 2007. Бизнес сектор: Домашнее оборудование и обстановка.
Творческая группа:
Advertising Agency: INSTINCT , Moscow, RUSSIA
Creative Director: Yaroslav Orlov/Roman Firainer
Copywriter: Alexey Meshkov
Art Director: Mikhail Koshelev
Agency Producer: Roman Jirnikh
Account Supervisor: Tatiana Rudakova
Advertiser's Supervisor: Polina Pashkevich
Production Company: BAZELEVS PRODUCTION , Moscow, RUSSIA
Director: Joachim Bach
Producer: Irina Pavlova
Lighting Cameraman: Pavel Edelman
Editor: Nikolai Bulygin
Post Production: Bazelevs
Date Of 1st Transmission: 08/08/2007
Advertising Agency: INSTINCT , Moscow, RUSSIA
Synopsis
This spot was shot for IKEA Catalogue campaign which we called “The book of your future home”.
The story is styled as a mystery movie. A little girl with strange eyes keeps on telling her mother that “everything is going to change soon”. At the end we discover that the source of those changes is the IKEA Catalogue, in which everybody can find lots of smart and stylish home solutions.
