There are over two million accidents each year on Germany’s roads. Still today, the main causes are speeding, drunken driving, and driving without a safety belt. One in nine people killed in road accidents could still be alive if he or she had been wearing a seat belt. So the message reads: Buckling up can save lives.
The German Road Safety Organisation (DVW) wants to bring this message home to German car drivers. It has been working towards greater safety and fewer accidents on Germany’s roads for over 85 years. Through its programmes, initiatives and events, the DVW reaches around 2.5 million people a year.
sing an emotional form of address, we aim to make the core message “Wearing a seat belt means the difference between life and death” stick. To do that, the campaign attracts people’s attention where its message has maximum impact – on busy roads.
Advertised brand: Deutsche Verkehrswacht e.V.
Advert title(s): Mourning band
Advertising Agency: Name, City, Country: Scholz & Friends NRW, Duesseldorf, Germany
Agency website: http://www.s-f.com/
Creative Director: Niels Alzen (Managing Director) & Alexander Hansen (Creative Director)
Art Director: Pia Niehues
Copywriter: Leander Schmalfuß
Graphics: Stephanie Blaschka (Junior Art Director) & Sebastian Jahrmarkt (Intern)
Illustrator:
Photographer: Bsmart Stockholm (Portraits), Johannes Pöttgens
Additional credits: Raphael Brinkert (Managing Director), Bastian Kühl (Management Supervisor), Jens Lange (Consultant), Holger Hansen (Junior Account Manager)
