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Focus /
Реклама поисковых систем
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Этот бесплатный подраздел "Энциклопедии Рекламы" объединяет самые лучшие ролики со всего мира по определенным темам, ставя фокус на различные приемы в креативе, фокус на лучшие ролики отдельных режиссеров, студий, агентств, брендов. Раздел дополняет коллекцию принтов "Таинственные совпадения", однако, в случае с роликами, мы говорим именно о "фокусе", делая попытку категоризации креативных методик.
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Google: Parisian Love (Superbowl 2010)
Творческая группа:
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Advertiser: Google
Agency: In-House
Tagline: Search On.
Short rationale: An American finds love in Paris.
Client: Google
Agency: Google Creative Lab
Air Date: February 2010
Prod Company: 1st Ave Machine
Director: Aaron Duffy
EP(s): Serge Patzak, Sam Penfield
Producer(s): John Burger, Crystal Campbell
Head of Creative Development: Claire Mitchell
Concept Art: Carlos Ancalmo
AE Artists: Joon Park, John Stanch, John Loughlin, Will Decker, Anthony Serriano, WeiTo Chow
Music: Analogue Muse
EP: Alan Zahn
Composer: Jeremy Turner
Sound Design: Analogue Muse
Sound Designer(s): Geoff Strasser, Nick Cipriano
Producers: Alan Zahn, Jeremy Turner
Audio Post: Muse Mix
Mixer: Nick Cipriano
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Yahoo!: Anthem (It's you)
Творческая группа:
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Part of Yahoo!'s global "It's You" marketing campaign, this video spot premiered online and on TV on September 28, 2009.
James Tipple Yahoo! Europe head of marketing told Marketing Week that the campaign will be digitally led but also includes localised television, press, outdoor, social media and event marketing.
“The adverts capture the concept of personalisation and show people taking control of their online lives with Yahoo! at the centre,” adds Yahoo! head of Europe Rich Riley.
The adverts, created by Ogilvy & Mather, a unit of Dublin-based WPP, puts users at the heart and feature straplines such as: “The internet is under new management - Yours.”
The Y in the “You” is the Y from “Yahoo,” with famous Yahoo exclamation point.
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Ask: Pregnant Woman
Творческая группа:
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Client: Ask.com
Air Date: October 10, 2008
Agency: Hanft Raboy & Partners
ECD: Doug Raboy
Copywriter: Heather English
Art Director: Beth Wetzel
Producer: Becky Reagan/Driver
Assoc. Producer: Namik Minter
Production Company: Soft Citizen/Furlined
Director(s): Perlorian Brothers
Editorial: Union NY
Editor: Nick Lofting
EP: Caryn MacLean
Producer: Joy Copeland
Editorial Asst: Hilary Ruggiano
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Ask: Cop
Творческая группа:
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Client: Ask.com
Air Date: October 10, 2008
Agency: Hanft Raboy & Partners
ECD: Doug Raboy
Copywriter: Heather English
Art Director: Beth Wetzel
Producer: Becky Reagan/Driver
Assoc. Producer: Namik Minter
Production Company: Soft Citizen/Furlined
Director(s): Perlorian Brothers
Editorial: Union NY
Editor: Nick Lofting
EP: Caryn MacLean
Producer: Joy Copeland
Editorial Asst: Hilary Ruggiano
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Ask: Eight Grader
Творческая группа:
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Client: Ask.com
Air Date: October 10, 2008
Agency: Hanft Raboy & Partners
ECD: Doug Raboy
Copywriter: Heather English
Art Director: Beth Wetzel
Producer: Becky Reagan/Driver
Assoc. Producer: Namik Minter
Production Company: Soft Citizen/Furlined
Director(s): Perlorian Brothers
Editorial: Union NY
Editor: Nick Lofting
EP: Caryn MacLean
Producer: Joy Copeland
Editorial Asst: Hilary Ruggiano
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Yahoo: Martians
Творческая группа:
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Search only within 100 degree? why not use Yahoo! 360 degree search engine!
100 degree has a double meaning, one is the angle of a search area and one is a metaphor to Baidu, Yahoo’s no.1 search engine competitor in China. In Chinese, Baidu means 100 degree.
Advertising Agency: DDB Shanghai, China
Creative Directors: Michael Dee, Jody Xiong
Art Directors: Jody Xiong, Leo Wan
Copywriter: Meredin Xu
Illustrators: GongKun, Aif Xie, Jody Xiong
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Yahoo: Mermaid
Творческая группа:
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Search only within 100 degree? why not use Yahoo! 360 degree search engine!
100 degree has a double meaning, one is the angle of a search area and one is a metaphor to Baidu, Yahoo’s no.1 search engine competitor in China. In Chinese, Baidu means 100 degree.
Advertising Agency: DDB Shanghai, China
Creative Directors: Michael Dee, Jody Xiong
Art Directors: Jody Xiong, Leo Wan
Copywriter: Meredin Xu
Illustrators: GongKun, Aif Xie, Jody Xiong
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Sprace.cz: Ferdinand The Bull
Творческая группа:
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Award: Silver
Entrant: McCann Erickson Prague
Country: Czech Republic
Entry title: Ferdinand The Bull
Category: TV ADS
Subcategory: A-5 Services (telecommunications, financial, trade, insurance, retail)
Product/Service: Seznam.cz
Brand name: Sprace.cz job search engine
Advertiser: McCann Erickson Prague
Creative director: Lars Killi
Art Director: Radouane Hadj Moussa
Photographer: Petr Hojda - director
Production company: Procoma
Creative idea: A bulls head works as a metaphor for a person in a hopelesss, dead end job. The bull Goes to work in the morning in a bleak and sad environment. The bull's job is to hang on the wall in a meat restaurant.A depiction of a very boring and predictable life. But there is hope! Now you can change your life and find your self a better job on Sprace.cz - the biggest job search engine in Czech Republic.
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Sulekha search engine: Cursors
Творческая группа:
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Sulekha.com, is a search/multi utility portal. It is unique because it sources out the most unlikely & unheard findings on the planet.
Advertiser: Sulekha
Brand: Sulekha.com
Agency: JWT India
Designer: Arun Rane
Designer: Rajib Mandal
Flash Designer: Sunita Yadav
Illustrator: Amit & Vivek
Illustrator: Kedar, Som & Angelo David
Creative Director: Senthil Kumar, Senthil Kumar, Creative Director, JWT, Chennai, India
Producer: E. Suresh, Famous House of Animation
Director: E Suresh
Production Company: Famous House Of Animation, Mumbai
Compositors: Kumar & Sachin
Music Direction: Jolly Jose & E.Suresh
Production head: Sharath Shankar
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YAHOO SEARCH: Yahoo7! Beach
Творческая группа:
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Dael Oates of Prodigy combines CG graphics with a cool, simplistic approach inYahoo!7’s latest TVC, which aired on July 9th.Each of the three spots in the series encompass Oates’ concept of creating a ‘window’ intothe characters’ worlds: news, search engine and email.
Shot in Fox Studios, a rear-projectionscreen was used in order to create a surreal beach environment.Oates’ previous experience fuelled the clever addition of a 3d effect to this world by usingCG graphics.
The “YAHOO!s” are dynamic, giving life and energy as illusions of thecharacter’s thoughts [and] create an ultra cool window into the YAHOO! reality.“The key was to keep everything beautifully crafted, yet simple. The beauty of this conceptis its simplicity”, explained Oates
Brand: Yahoo! 7
Agency:Singleton Ogilvy and Mather
Production Company: Prodigy
Art Director: Mario Sanadi
Director: Dael Oates
Writer: Marcus Tesorerio
Executive Producer: Jonathan Samway
Agency Producer:Kristi Jarvis
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Google GMail: Art Attack
Творческая группа:
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Google asked Saatchi & Saatchi Russia to create an educational but engaging video that would tell people Gmail is now available in Russian and also share a few of Gmail's unique features.
Says the creative team: "Holistically the features of Gmail combine to make an interface that feels more intuitive and natural than other mail providers. As such we wanted to create a more organic and human way to talk about their advanced technology. Showing literally that it’s people who build Gmail for other people, and now they’ve done it in Russian."
Product : GMail Russia
Agency : Saatchi & Saatchi Russia
Executive Creative Director: Stuart Robinson
Copywriter: Daniel Lunn
Art Director: Adrian Ely
Agency Producer: Tatiana Gurevich
Country : Russia
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Seek.com.au search engine:
Yahoo!: Needle In The Haystack
Творческая группа:
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Title "Needle In The Haystack"
Agency Ogilvy & Mather
City Wien
Advertiser Yahoo!
Brand Name Yahoo!
Product Name Internet Search Engine
Business Sector Search Engines
Market Austria
Country of Production Austria
Type Outdoor / Out of Home
Awards Eurobest, 2007 (Eurobest Bronze) for Ambient: Special Build
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Seek search engine: Magnifying Glass
Творческая группа:
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An interactive metrolite with a magnifying glass which passers by use to read the tiny message.
Product : seek.com.au
Agency : Leo Burnet, Melbourne
Creatives : Jason Williams (Creative Director)
Richard Walker (Art Director)
David Ponce de Leon (Art Director)
Brendan Greaney (Copywriter)
Andrew Woodhead (Copywriter)
Gary Arnas (Producer)
Country : Australia
Other Credits : Media: Frank
Client Personnel: Helen Souness, Caroline Gilmor, Trudi Nelson, Viva Tremayne
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Seek search engine: Magnifying Glass
Творческая группа:
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An interactive metrolite with a magnifying glass which passers by use to read the tiny message.
Product : seek.com.au
Agency : Leo Burnet, Melbourne
Creatives : Jason Williams (Creative Director)
Richard Walker (Art Director)
David Ponce de Leon (Art Director)
Brendan Greaney (Copywriter)
Andrew Woodhead (Copywriter)
Gary Arnas (Producer)
Country : Australia
Other Credits : Media: Frank
Client Personnel: Helen Souness, Caroline Gilmor, Trudi Nelson, Viva Tremayne
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Seek search engine: Magnifying Glass
Творческая группа:
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An interactive metrolite with a magnifying glass which passers by use to read the tiny message.
Product : seek.com.au
Agency : Leo Burnet, Melbourne
Creatives : Jason Williams (Creative Director)
Richard Walker (Art Director)
David Ponce de Leon (Art Director)
Brendan Greaney (Copywriter)
Andrew Woodhead (Copywriter)
Gary Arnas (Producer)
Country : Australia
Other Credits : Media: Frank
Client Personnel: Helen Souness, Caroline Gilmor, Trudi Nelson, Viva Tremayne
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Google Earth: Switzerland
Творческая группа:
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Advertising Agency: Kolle Rebbe Werbeagentur, Germany
Creative Directors: Lorenz Ritter, Sven Klohk
Copywriter: Constantin Sossidi
Art Director: Kay-Owe Tiedemann
Illustrator: Kay-Owe Tiedemann
Final art: Sebastian Arends
Production: Finn Gnoycke
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Google Earth: Hollywood
Творческая группа:
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Advertising Agency: Kolle Rebbe Werbeagentur, Germany
Creative Directors: Lorenz Ritter, Sven Klohk
Copywriter: Constantin Sossidi
Art Director: Kay-Owe Tiedemann
Illustrator: Kay-Owe Tiedemann
Final art: Sebastian Arends
Production: Finn Gnoycke
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Google Earth: Moscow
Творческая группа:
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Advertising Agency: Kolle Rebbe Werbeagentur, Germany
Creative Directors: Lorenz Ritter, Sven Klohk
Copywriter: Constantin Sossidi
Art Director: Kay-Owe Tiedemann
Illustrator: Kay-Owe Tiedemann
Final art: Sebastian Arends
Production: Finn Gnoycke
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Google Transit: Pin
Google Transit and TransLink: Google Transit Pin
Gmail: Behind the Scenes (Final Cut)
Творческая группа:
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A compilation of clips submitted by Gmail fans as part of our collaborative video project. Selected from over 1,100 clips from fans in more than 65 countries. Learn more at
http://mail.google.com/mvideo
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| Опубликовано: |
Август 2007 |
| Бренд: |
Gmail  |
| Категория: |
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Яндекс: Алфавит Яндекса
Творческая группа:
- Наружная реклама Яндекса в России
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| Опубликовано: |
Август 2007 |
| Рекламодатель: |
Яндекс |
| Страна: |
Россия |
| Теги: |
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Яндекс: Найдется все
| Опубликовано: |
Август 2007 |
| Рекламодатель: |
Яндекс |
| Страна: |
Россия |
| Категория: |
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| Теги: |
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seek.com.au: Uncurious creatures
Творческая группа:
- Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Art Directors: David Ponce de Leon, Richard Walker
Copywriters: Brendan Greaney, Andrew Woodhead
Art Directors: David Ponce de Leon, Richard Walker
Account Services: Estrella Finney, Paula Bloodworth
Agency Producer: Mel Herbert
Director: Mark Molloy, Exit Films
Producer: Wilf Sweetland
Animation: Illoura
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seek.com.au: Curious creatures
Творческая группа:
- Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Art Directors: David Ponce de Leon, Richard Walker
Copywriters: Brendan Greaney, Andrew Woodhead
Art Directors: David Ponce de Leon, Richard Walker
Account Services: Estrella Finney, Paula Bloodworth
Agency Producer: Mel Herbert
Director: Mark Molloy, Exit Films
Producer: Wilf Sweetland
Animation: Illoura
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BBQ
Творческая группа:
- Agency: Crispin Porter + Bogusky
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Daddy
Творческая группа:
- Agency: Crispin Porter + Bogusky
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Ask.com Chicks with Swords
Творческая группа:
- Agency: Crispin Porter + Bogusky - Miami
Chief Creative Officer: Alex Bogusky
Executive Creative Director: Andrew Keller
Creative Director: Dave Schiff
Associate Creative Director: Alex Burnard
Copywriter: John Reid
Art Director: Matt Leavitt
Production Company: Partizan, Stillking Films - Prague
Director: Michael Gracey
Director of Photography: Tim Maurice Jones
Executive Producer: Sheila Stepanek
Producer: Ian Bearce, Zuzanade Pagter
Line Producer: Dawn Rose, Jan Horacek
Editorial Company: Royal Monsters
Editor: Diesel Schwarze
Post Production: Allura, ZOIC Studios - Los Angeles
Composer: Josh Abrаhams
Director of Integrated Production: Rupert Samuel
Executive Integrated Producer: Matt Bonin
Integrated Senior Producer (Broadcast): Greg Tharp
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Rambler search engine: Find yourself
| Опубликовано: |
Сентябрь 2006 |
| Категория: |
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SHOPPING SEARCH ENGINE: EGYPT
Творческая группа:
- Creators
Copywriter: JEFFREY KEELING
Art Director: Gentarou Oyabu
Account Supervisor: Gentarou Oyabu
Advertiser Supervisor:
Creative Director: HIDENORI FUKUOKA
Photographer:
Typographer:
Illustrator: Keitarou Shirai (Designer)
Advertising Agency:
Creative Team:
Other:
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SHOPPING SEARCH ENGINE: DAVID
Творческая группа:
- Creators Copywriter: JEFFREY KEELING Art Director: Gentarou Oyabu Account Supervisor: Gentarou Oyabu Advertiser Supervisor: Creative Director: HIDENORI FUKUOKA Photographer: Typographer: Illustrator: Keitarou Shirai (Designer) Advertising Agency: Creative Team: Other:
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SHOPPING SEARCH ENGINE: MAN & WOMAN
Творческая группа:
- Creators
Copywriter: JEFFREY KEELING
Art Director: Gentarou Oyabu
Account Supervisor: Gentarou Oyabu
Advertiser Supervisor:
Creative Director: HIDENORI FUKUOKA
Photographer:
Typographer:
Illustrator: Keitarou Shirai (Designer)
Advertising Agency:
Creative Team:
Other:
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SHOPPING SEARCH ENGINE: STATUE OF LIBERTY
Творческая группа:
- Creators
Copywriter: JEFFREY KEELING
Art Director: Gentarou Oyabu
Account Supervisor: Gentarou Oyabu
Advertiser Supervisor:
Creative Director: HIDENORI FUKUOKA
Photographer:
Typographer:
Illustrator: Keitarou Shirai (Designer)
Advertising Agency:
Creative Team:
Other:
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Яндекс: Найдется все (Артемий Лебедев)
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