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Focus / Лучшая реклама на лавках и скамейках

Этот бесплатный подраздел "Энциклопедии Рекламы" объединяет самые лучшие ролики со всего мира по определенным темам, ставя фокус на различные приемы в креативе, фокус на лучшие ролики отдельных режиссеров, студий, агентств, брендов. Раздел дополняет коллекцию принтов "Таинственные совпадения", однако, в случае с роликами, мы говорим именно о "фокусе", делая попытку категоризации креативных методик.


Лучшая реклама на лавках и скамейках

Kit Kat: Bench

Принт, Печатная реклама, Реклама, Kit Kat: Bench, , JWT, London,

Творческая группа:

  • Advertising Agency: JWT London, UK
    Creative Director: Russell Ramsay
    Art Director: Ben Markey
    Copywriter: Mitul Shar
Опубликовано: Январь 2009
Рекламодатель: KIT KAT KIT KAT
Агентство: JWT, London JWT, London
Страна: Великобритания Великобритания
Категория:
Теги:

Telia: Bench

Принт, Печатная реклама, Реклама, Telia: Bench, , STORAKERS McCANN,

Творческая группа:

  • Football anywhere. Text “football” to 72404 and watch your favourite team live on your mobile phone.
    Advertising Agency: Storåkers McCann, Sweden
    Art Director: Henric Almquist
    Copywriters: Hanna Belander, Christian Heinig
Опубликовано: Сентябрь 2008
Рекламодатель: TELIA TELIA
Агентство: STORAKERS McCANN STORAKERS McCANN
Страна: Швеция Швеция
Категория:
Теги:

COMPANHIA ATHLETICA: BENCH

Принт, Печатная реклама, Реклама, COMPANHIA ATHLETICA: BENCH, , DDB BRASIL,

Творческая группа:

  • BENCH
    COMPANHIA ATHLETICA
    GYM
    Advertising Agency: DDB BRASIL, Sao Paulo, BRAZIL
    Executive Creative Director: Sergio Valente/Julio Andery/Rodolfo Sampaio
    Creative Director: Julio Andery/Rodolfo Sampaio
    Copywriter: Marcio Fritzen
    Art Director: Julio Andery/Adriano Alarcon
    Account Supervisor: Suzana Poli/ Renato Nose
    Advertiser's Supervisor: Marcos Nisti
    Photographer: Ricardo Rojas
    Producer: Edson Harada
    Type Of Ad: Standardised Outdoor
    Date of First Appearance: 02/03/2008
    Advertising Agency: DDB BRASIL, Sao Paulo, BRAZIL
Опубликовано: Март 2008
Рекламодатель: COMPANHIA ATHLETICA - GYM COMPANHIA ATHLETICA - GYM
Агентство: DDB BRASIL DDB BRASIL
Страна: Бразилия Бразилия
Категория:
Теги:

Becherovka liquor: "Get closer" park bench

Принт, Печатная реклама, Реклама, Becherovka liquor: "Get closer" park bench, , MARK/BBDO,

Творческая группа:

  • Becherovka is a traditional Czech liquor enjoyed my men and women. Long-term commucation stategy of Becherovka is captured is a slogan: Get closes. That's why our Becherovka bench is specially designed to help people do just that.


    Product : Becherovka
    Agency : Mark BBDO Prague
    Country : Czech Republic
    Creative Director : Leon Sverdlin
    Creative Director: Martin Charvát
    Art Director: Andrej Štuk
    Copywriter: Jenda Holeček
    Producer: IMOFILM

    Other Credits : Strategic Planner- Henri de la Barre
    Media Planner- Mirek Čermák

Опубликовано: Декабрь 2007
Рекламодатель: Becherovka Becherovka
Агентство: MARK/BBDO MARK/BBDO
Страна: Чехия Чехия
Категория:
Теги:

FEDEX: PARK BENCH

Принт, Печатная реклама, Реклама, FEDEX: PARK BENCH, FEDEX/KINKO'S PACK 'N' SHIP SERVICE, BBDO NEW YORK,

Творческая группа:

  • PARK BENCH
    FEDEX
    FEDEX/KINKO'S PACK 'N' SHIP SERVICE
    Advertising Agency: BBDO NEW YORK, USA
    Executive Creative Director: Eric Silver
    Copywriter: Adam Kanzer
    Art Director: Chuck Tso
    Producer: Cecilia Marshall
    Other Credits: Chief Creative Officers: David Lubars/Bill Bruce
    Type Of Ad: Standardised Outdoor
    Date of First Appearance: 01/06/2007
    Advertising Agency: BBDO NEW YORK, USA
    Other Credits
    Chief Creative Officers: David Lubars/Bill Bruce
Опубликовано: Июнь 2007
Рекламодатель: FEDEX FEDEX
Бренд: FEDEX/KINKO'S PACK 'N' SHIP SERVICE FEDEX/KINKO'S PACK 'N' SHIP SERVICE
Агентство: BBDO NEW YORK BBDO NEW YORK
Страна: США США
Категория:
Теги:

HINZ & KUNZT: PARK BENCH

Принт, Печатная реклама, Реклама, HINZ & KUNZT: PARK BENCH, , MKK WERBEAGENTUR,

Творческая группа:

  • PARK BENCH
    HINZ & KUNZT
    STREET NEWSPAPER
    Advertising Agency: MKK WERBEAGENTUR, Hamburg, GERMANY
    Executive Creative Director: Andreas Kant/Tobias Wasmuth
    Copywriter: Thilo Böckmann
    Art Director: Philipp Foly
    Account Supervisor: Sebastian Babel
    Photographer: Philipp Foly
    Type Of Ad: Standardised Outdoor
    Date of First Appearance: 04/03/2007
    Advertising Agency: MKK WERBEAGENTUR, Hamburg, GERMANY
    Poster Format
    Hamburg City, Park Benches
Опубликовано: Март 2007
Рекламодатель: HINZ & KUNZT HINZ & KUNZT
Агентство: MKK WERBEAGENTUR MKK WERBEAGENTUR
Страна: Германия Германия
Категория:
Теги:

SLIM FAST DIET DRINK: SLIM BENCH

Принт, Печатная реклама, Реклама, SLIM FAST DIET DRINK: SLIM BENCH, , McCANN-ERICKSON BCA,

Творческая группа:

  • SLIM BENCH
    ALLPHARM VERTRIEBS
    SLIM FAST DIET DRINKS
    Advertising Agency: McCANN ERICKSON BCA, Frankfurt, GERMANY
    Executive Creative Director: Fritz Ehlers
    Copywriter: Guido Faust
    Art Director: Peter Finsterwalder
    Account Supervisor: Silke Gehrig
    Advertiser's Supervisor: Jörg Becker
    Producer: Franz Bagus
    Type Of Ad: Standardised Outdoor
    Date of First Appearance: 14/11/2006
    Advertising Agency: McCANN ERICKSON BCA, Frankfurt, GERMANY
    Poster Format
    An extremely slim park bench, donated by Slim-Fast.
Опубликовано: Ноябрь 2006
Рекламодатель: ALLPHARM VERTRIEBS ALLPHARM VERTRIEBS
Агентство: McCANN-ERICKSON BCA McCANN-ERICKSON BCA
Страна: Германия Германия
Категория:
Теги:

PUBLICAR: BENCH

Принт, Печатная реклама, Реклама, PUBLICAR: BENCH, , MASTER COMUNICACAO,

Творческая группа:

  • BENCH
    PUBLICAR (LSITEL/EDITEL)
    PHONEBOOKS/YELLOW PAGES
    Advertising Agency: MASTER COMUNICACAO, Curitiba, BRAZIL
    Creative Director: LUCIANO TOALDO
    Copywriter: MARCO PUPO
    Art Director: MARCUS OLIVEIRA
    Account Supervisor: MARCELO ROMANIEWICZ/JULIANA CUNHA
    Advertiser's Supervisor: MAURICIO PACHECO/DANIELA BARAKAT/SANDRA DIAS
    Photographer: RÉGIS FERNANDEZ
    Type Of Ad: Standardised Outdoor
    Date of First Appearance: 15/10/2006
    Advertising Agency: MASTER COMUNICACAO, Curitiba, BRAZIL
Опубликовано: Октябрь 2006
Рекламодатель: PUBLICAR PUBLICAR
Агентство: MASTER COMUNICACAO MASTER COMUNICACAO
Страна: Бразилия Бразилия
Категория:
Теги:

Emirates Airlines: Bench

Опубликовано: Сентябрь 2006
Рекламодатель: EMIRATES AIRLINES EMIRATES AIRLINES
Страна: ОАЭ ОАЭ
Категория:
Теги:

Book Bench

Опубликовано: Сентябрь 2006
Страна: Турция Турция
Теги:

Denver water: Bench

Принт, Печатная реклама, Реклама, Denver water: Bench, WATER SAVING AWARENESS CAMPAIGN, Sukle Advertising & Design,

Творческая группа:

  • Advertising Agency: Sukle Advertising & Design, Denver, USA
    Creative Director: Mike Sukle
    Art Directors: Andy Dutlinger, Jeff Euteneuer
    Copywriter: Jim Glynn

IKEA NORTH AMERICA: PARK BENCHES

Принт, Печатная реклама, Реклама, IKEA NORTH AMERICA: PARK BENCHES, , DEUTSCH,

Творческая группа:

  • PARK BENCHES
    IKEA NORTH AMERICA
    HOME FURNISHINGS
    Advertising Agency: DEUTSCH, New York, USA
    Executive Creative Director: Kathy Delaney
    Creative Director: David Rosen/Scott Bassen
    Copywriter: Mike Liebowitz/Jason Ashlock
    Art Director: Eric Rojas
    Account Supervisor: Matt Dowshen
    Advertiser's Supervisor: Michael Hay
    Photographer: Chris Cassidy
    Producer: Eve Kornblum
    Type Of Ad: Standardised Outdoor
    Date of First Appearance: 22/05/2006
    Advertising Agency: DEUTSCH, New York, USA
Опубликовано: Май 2006
Рекламодатель: IKEA IKEA
Агентство: DEUTSCH DEUTSCH
Страна: США США
Категория:
Теги:

Mer: Bench

Принт, Печатная реклама, Реклама, Mer: Bench, MER, STORAKERS McCANN,

Творческая группа:

  • BENCH
    COCA-COLA COMPANY
    SOFT DRINK
    Advertising Agency: STORAKERS McCANN, Stockholm, SWEDEN
    Copywriter: Mia Cederberg
    Art Director: Mitte Blomqvist and Eric Ericsson
    Account Supervisor: Michael Storåkers/Åsa Sannerström and Maria Bergkvist
    Advertiser's Supervisor: Petra Käll
    Typographer: Eric Ericsson
    Other Credits: Final Art: Eric Moretti
    Type Of Ad: Standardised Outdoor
    Date of First Appearance: 01/05/2006
    Advertising Agency: STORAKERS McCANN, Stockholm, SWEDEN
    Other Credits
    Final Art: Eric Moretti
    Poster Format
    Park bench
Опубликовано: Май 2006
Рекламодатель: COCA COLA COCA COLA
Бренд: MER MER
Агентство: STORAKERS McCANN STORAKERS McCANN
Страна: Швеция Швеция
Категория:
Теги:

EMIRATES TODAY PAPER: BENCH

Принт, Печатная реклама, Реклама, EMIRATES TODAY PAPER: BENCH, , TBWA\RAAD,

Творческая группа:

  • BENCH
    AMG
    EMIRATES TODAY PAPER
    Advertising Agency: TBWA\RAAD, Dubai, UNITED ARAB EMIRATES
    Creative Director: Shehzad Yunus
    Copywriter: Shehzad Yunus
    Art Director: Sakib Afridi
    Account Supervisor: Norah Youssef, Patricia Balan
    Type Of Ad: Non Standardised Outdoor
    Date of First Appearance: 19/09/2005
    Advertising Agency: TBWA\RAAD, Dubai, UNITED ARAB EMIRATES
Опубликовано: Сентябрь 2005
Рекламодатель: EMIRATES TODAY EMIRATES TODAY
Агентство: TBWA\RAAD TBWA\RAAD
Страна: ОАЭ ОАЭ
Категория:
Теги:

CANCER RESEARCH UK FUNDRAISING: STILL HERE BENCH

Принт, Печатная реклама, Реклама, CANCER RESEARCH UK FUNDRAISING: STILL HERE BENCH, , OGILVYONE WORLDWIDE,

Творческая группа:

  • STILL HERE BENCH
    CANCER RESEARCH UK
    FUNDRAISING
    Advertising Agency: OGILVYONE WORLDWIDE, London, UNITED KINGDOM
    Date Of 1st Implementation: 07/02/2005
    Advertising Agency: OGILVYONE WORLDWIDE, London, UNITED KINGDOM
    Name Company Position
    Colin Nimick OgilvyOne Worldwide Creative Director
    Paul Hargreaves OgilvyOne Worldwide Creative Director
    Emma de la Fosse OgilvyOne Worldwide Copywriter
    Charlie Wilson OgilvyOne Worldwide Art Director
    Alison Squire OgilvyOne Worldwide Client Team Leader
    Natalie Young OgilvyOne Worldwide Account Manager
    Describe the brief from the client
    Many people see cancer research as a bottomless pit. They don't think making a donation really makes a
    difference. After all, they haven't found a cure for cancer, have they?
    Our task was to highlight the real advances that have been made by Cancer Research UK in detecting and
    curing cancer and to encourage donations.
    Describe your solution to the brief
    The idea revolved around the fact that thanks to the progress Cancer Research UK has made, thousands of
    people are still here today who would not have survived ten years ago.
    We used engraved memorial park benches to commemorate people that have survived the disease thanks to
    research into cancer.
    Local councils across the UK helped us greatly by allowing the cancer survivors to place the benches
    wherever they wanted.
    Describe the results in as much details as possible - ideally response rates and return on investment, but
    at least some client appreciation of the outcome. So far CR-UK has seen a 192% increase in direct debit sign ups.
    As we could not afford to give the benches their own unique response phone number, specific results will be
    hard attribute.
    The eight benches across the UK (with more planned) work as a long term fundraising opportunity, remaining
    in place for anything up to thirty years.
Опубликовано: Февраль 2005
Рекламодатель: CANCER RESEARCH UK CANCER RESEARCH UK
Агентство: OGILVYONE WORLDWIDE OGILVYONE WORLDWIDE
Страна: Великобритания Великобритания
Категория:
Теги:

MARTIAL ARTS ACADEMY: BENCH

Принт, Печатная реклама, Реклама, MARTIAL ARTS ACADEMY: BENCH, , MCCANN-ERICKSON INDIA,

Творческая группа:

  • BENCH
    ACADEMY OF MARTIAL ARTS INDIA
    MARTIAL ARTS ACADEMY
    Advertising Agency: McCANN ERICKSON INDIA, Mumbai, INDIA
    Creative Director: Prasoon Joshi
    Copywriter: Ferzad Variyava
    Art Director: Shamik Sen Gupta
    Photographer: Kunal Kulkarni
    Other Credits: Robert Joseph/Harshal Pandare
    Type Of Ad: Non Standardized Outdoor
    Date of First Appearance: 10/11/2004
    Advertising Agency: McCANN ERICKSON INDIA, Mumbai, INDIA
    Other Credits
    Robert Joseph/Harshal Pandare
Опубликовано: Ноябрь 2004
Рекламодатель: MARTIAL ARTS ACADEMY MARTIAL ARTS ACADEMY
Агентство: MCCANN-ERICKSON INDIA MCCANN-ERICKSON INDIA
Страна: Индия Индия
Категория:
Теги:

ORANGE: FUN FOR FINGERS?

Принт, Печатная реклама, Реклама, ORANGE: FUN FOR FINGERS?, , Mayer/McCann-Erickson s.r.o,

Творческая группа:

  • FUN FOR FINGERS?
    ORANGE SLOVENSKO
    PHONE GAMES
    Advertising Agency: MAYER/McCANN ERICKSON, Bratislava, SLOVAK REPUBLIC
    Creative Director: Ivan Vanak
    Copywriter: Rado Olos
    Art Director: Vlado Nilas
    Account Supervisor: Klaudia Benkovska
    Type Of Ad: Non Standardized Outdoor
    Date of First Appearance: 01/09/2004
    Advertising Agency: MAYER/McCANN ERICKSON, Bratislava, SLOVAK REPUBLIC
Опубликовано: Сентябрь 2004
Рекламодатель: ORANGE ORANGE
Агентство: Mayer/McCann-Erickson s.r.o Mayer/McCann-Erickson s.r.o
Страна: Словакия Словакия
Категория:
Теги:

PAMPERS DIAPERS: BENCH

Принт, Печатная реклама, Реклама, BENCH, PAMPERS DIAPERS, SAATCHI & SAATCHI,

Творческая группа:

  • Creators
    Copywriter:
    Art Director:
    Account Supervisor: Olaf Sicker/Anne O'Brien
    Advertiser Supervisor: Giulio Guasco/Mathilde Delhoume
    Creative Director:
    Photographer:
    Typographer:
    Illustrator:
    Advertising Agency: SAATCHI & SAATCHI
    Creative Team: Tris Gates-Bonarius,Elke Bechtoldt,Antje Thiele
    Other:
Опубликовано: Июль 2004
Рекламодатель: PROCTER & GAMBLE PROCTER & GAMBLE
Бренд: PAMPERS DIAPERS PAMPERS DIAPERS
Агентство: SAATCHI & SAATCHI SAATCHI & SAATCHI
Страна: Германия Германия
Теги:

IKEA SWEDEN: BENCH

Принт, Печатная реклама, Реклама, IKEA SWEDEN: BENCH, , FORSMAN & BODENFORS,

Творческая группа:

  • BENCH
    IKEA SWEDEN
    FURNITURE STORE
    Advertising Agency: FORSMAN & BODENFORS, Gothenburg, SWEDEN
    Copywriter: Fredrik Jansson/Filip Nilsson
    Art Director: Karin Jacobsson
    Account Supervisor: Olle Victorin
    Advertiser's Supervisor: Nils Larson/Håkan Sandman/Jessica Gustafsson
    Other Credits: Account Executive: Annika Nygren
    Type Of Ad: Non Standardized Outdoor
    Date of First Appearance: 01/03/2004
    Advertising Agency: FORSMAN & BODENFORS, Gothenburg, SWEDEN
    Other Credits
    Account Executive: Annika Nygren
Опубликовано: Март 2004
Рекламодатель: IKEA IKEA
Агентство: FORSMAN & BODENFORS FORSMAN & BODENFORS
Страна: Швеция Швеция
Категория:
Теги:

NIKE: BENCHES

Принт, Печатная реклама, Реклама, BENCHES, , BBDO ARGENTINA,

Творческая группа:

  • Creators
    Copywriter: Pablo Alvarez
    Art Director: Gonzalo Vecino
    Account Supervisor:
    Advertiser Supervisor: Adrian Cueto / Pablo Benavides
    Creative Director: Papon / Carlos Perez
    Photographer:
    Typographer:
    Illustrator:
    Advertising Agency:
    Creative Team:
    Other:
Опубликовано: Октябрь 2003
Рекламодатель: NIKE NIKE
Агентство: BBDO ARGENTINA BBDO ARGENTINA
Страна: Аргентина Аргентина
Теги:

LYNX: PARK BENCH

Принт, Печатная реклама, Реклама, PARK BENCH, , BARTLE BOGLE HEGARTY,

Творческая группа:

  • Creators
    Copywriter: Alex Grieve
    Art Director: Adrian Rossi
    Account Supervisor:
    Advertiser Supervisor: Patrick Albrecht
    Creative Director: Rosie Arnold
    Photographer:
    Typographer: Chris Chapman
    Illustrator:
    Advertising Agency:
    Creative Team:
    Other:
Опубликовано: Август 2003
Рекламодатель: LYNX LYNX
Агентство: BARTLE BOGLE HEGARTY BARTLE BOGLE HEGARTY
Страна: Великобритания Великобритания
Теги:

KELLOGG'S SPECIAL K: PARK BENCH

Принт, Печатная реклама, Реклама, KELLOGG'S SPECIAL K: PARK BENCH, , MICHAEL CONRAD & LEO BURNETT,

Творческая группа:

  • PARK BENCH
    KELLOGG COMPANY
    KELLOGG'S SPECIAL K
    Advertising Agency: MICHAEL CONRAD & LEO BURNETT, Frankfurt, GERMANY
    Date Of 1st Implementation: 15/10/2002
    Advertising Agency: MICHAEL CONRAD & LEO BURNETT, Frankfurt, GERMANY
    Name Company Position
    Andreas Heinzel Mc & Lb Creative Director
    Peter Steger Mc & Lb Creative Director
    Alexander Michaelopoulos Mc & Lb Art Director
    Anne Hampel Mc & Lb Copywriter
    Christian Conrad Kellogg Company Advertiser
    Andreas Heinzel MC & LB Creative Director
    Peter Steger MC & LB Creative Director
    Alexander Michaelopoulos MC & LB Art Director
    Anne Hampel MC & LB Copywriter
    Christian Conrad Kellogg Company Advertiser
    What contribution did the media team make to this idea?
    This idea originated in the creative team.
    What makes this submission special? Why is a great idea in its context? Why should it be a winner?
    The medium demonstrates what could happen, in case one is not using the product. This is shown in a
    surprising way to those sitting down on the bench as well as to those passing by.
    What makes this medium special is that it is not an apparent advertising medium, for it reveals its real
    identity just in the very moment, one sits down on it.
    It should be a winner for two reasons: It’s a perfect demonstration for a product benefit you usually can’t
    demonstrate. And of course because a park bench is a never-used-before media.
    Communication Goals
    To convince people, that it is high time for a 99% fat-free diet even for them.
Опубликовано: Октябрь 2002
Рекламодатель: KELLOGG'S KELLOGG'S
Агентство: MICHAEL CONRAD & LEO BURNETT MICHAEL CONRAD & LEO BURNETT
Страна: Германия Германия
Категория:
Теги:

LISTERINE MOUTHWASH: PARK BENCH

Принт, Печатная реклама, Реклама, PARK BENCH, LISTERINE MOUTHWASH, CONTRACT ADVERTISING (INDIA),

Творческая группа:

  • Creators
    Copywriter: Sweta Pathak
    Art Director:
    Account Supervisor: RAHUL KALOTI
    Advertiser Supervisor: Ajey Bhardwaj
    Creative Director: Parveez Shaikh
    Photographer:
    Typographer:
    Illustrator:
    Advertising Agency:
    Creative Team:
    Other:
Опубликовано: Октябрь 2001
Рекламодатель: PARKE DAVIS LABORATORIES PARKE DAVIS LABORATORIES
Бренд: LISTERINE MOUTHWASH LISTERINE MOUTHWASH
Агентство: CONTRACT ADVERTISING (INDIA) CONTRACT ADVERTISING (INDIA)
Страна: Индия Индия
Теги:

SALVATION ARMY: Bench

Принт, Печатная реклама, Реклама, SALVATION ARMY: Bench, , KONTORET REKLAMEBYRA,

Творческая группа:

  • Title: Bench

    Advertiser: SALVATION ARMY

    Advertising Agency: KONTORET REKLAMEBYRA, NORWAY
    Copywriter: PAL SPARRE-ENGER
    Art Director: KNUT ROETHE
    Account Supervisor: ANNELISE BRATHEN
    Typographer: KURT HAUGEN
    Photographer: C.F. WESENBERG
Опубликовано: Сентябрь 1998
Рекламодатель: SALVATION ARMY SALVATION ARMY
Агентство: KONTORET REKLAMEBYRA KONTORET REKLAMEBYRA
Страна: Норвегия Норвегия
Категория:
Теги:


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