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Лучшая реклама на лавках и скамейках
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Этот бесплатный подраздел "Энциклопедии Рекламы" объединяет самые лучшие ролики со всего мира по определенным темам, ставя фокус на различные приемы в креативе, фокус на лучшие ролики отдельных режиссеров, студий, агентств, брендов. Раздел дополняет коллекцию принтов "Таинственные совпадения", однако, в случае с роликами, мы говорим именно о "фокусе", делая попытку категоризации креативных методик.
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Лучшая реклама на лавках и скамейках |
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Kit Kat: Bench
Творческая группа:
-
Advertising Agency: JWT London, UK
Creative Director: Russell Ramsay
Art Director: Ben Markey
Copywriter: Mitul Shar
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Telia: Bench
Творческая группа:
-
Football anywhere. Text “football” to 72404 and watch your favourite team live on your mobile phone.
Advertising Agency: Storåkers McCann, Sweden
Art Director: Henric Almquist
Copywriters: Hanna Belander, Christian Heinig
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COMPANHIA ATHLETICA: BENCH
Творческая группа:
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BENCH
COMPANHIA ATHLETICA
GYM
Advertising Agency: DDB BRASIL, Sao Paulo, BRAZIL
Executive Creative Director: Sergio Valente/Julio Andery/Rodolfo Sampaio
Creative Director: Julio Andery/Rodolfo Sampaio
Copywriter: Marcio Fritzen
Art Director: Julio Andery/Adriano Alarcon
Account Supervisor: Suzana Poli/ Renato Nose
Advertiser's Supervisor: Marcos Nisti
Photographer: Ricardo Rojas
Producer: Edson Harada
Type Of Ad: Standardised Outdoor
Date of First Appearance: 02/03/2008
Advertising Agency: DDB BRASIL, Sao Paulo, BRAZIL
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Becherovka liquor: "Get closer" park bench
Творческая группа:
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Becherovka is a traditional Czech liquor enjoyed my men and women. Long-term commucation stategy of Becherovka is captured is a slogan: Get closes. That's why our Becherovka bench is specially designed to help people do just that.
Product : Becherovka
Agency : Mark BBDO Prague
Country : Czech Republic
Creative Director : Leon Sverdlin
Creative Director: Martin Charvát
Art Director: Andrej Štuk
Copywriter: Jenda Holeček
Producer: IMOFILM
Other Credits : Strategic Planner- Henri de la Barre
Media Planner- Mirek Čermák
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FEDEX: PARK BENCH
Творческая группа:
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PARK BENCH
FEDEX
FEDEX/KINKO'S PACK 'N' SHIP SERVICE
Advertising Agency: BBDO NEW YORK, USA
Executive Creative Director: Eric Silver
Copywriter: Adam Kanzer
Art Director: Chuck Tso
Producer: Cecilia Marshall
Other Credits: Chief Creative Officers: David Lubars/Bill Bruce
Type Of Ad: Standardised Outdoor
Date of First Appearance: 01/06/2007
Advertising Agency: BBDO NEW YORK, USA
Other Credits
Chief Creative Officers: David Lubars/Bill Bruce
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HINZ & KUNZT: PARK BENCH
Творческая группа:
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PARK BENCH
HINZ & KUNZT
STREET NEWSPAPER
Advertising Agency: MKK WERBEAGENTUR, Hamburg, GERMANY
Executive Creative Director: Andreas Kant/Tobias Wasmuth
Copywriter: Thilo Böckmann
Art Director: Philipp Foly
Account Supervisor: Sebastian Babel
Photographer: Philipp Foly
Type Of Ad: Standardised Outdoor
Date of First Appearance: 04/03/2007
Advertising Agency: MKK WERBEAGENTUR, Hamburg, GERMANY
Poster Format
Hamburg City, Park Benches
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SLIM FAST DIET DRINK: SLIM BENCH
Творческая группа:
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SLIM BENCH
ALLPHARM VERTRIEBS
SLIM FAST DIET DRINKS
Advertising Agency: McCANN ERICKSON BCA, Frankfurt, GERMANY
Executive Creative Director: Fritz Ehlers
Copywriter: Guido Faust
Art Director: Peter Finsterwalder
Account Supervisor: Silke Gehrig
Advertiser's Supervisor: Jörg Becker
Producer: Franz Bagus
Type Of Ad: Standardised Outdoor
Date of First Appearance: 14/11/2006
Advertising Agency: McCANN ERICKSON BCA, Frankfurt, GERMANY
Poster Format
An extremely slim park bench, donated by Slim-Fast.
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PUBLICAR: BENCH
Творческая группа:
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BENCH
PUBLICAR (LSITEL/EDITEL)
PHONEBOOKS/YELLOW PAGES
Advertising Agency: MASTER COMUNICACAO, Curitiba, BRAZIL
Creative Director: LUCIANO TOALDO
Copywriter: MARCO PUPO
Art Director: MARCUS OLIVEIRA
Account Supervisor: MARCELO ROMANIEWICZ/JULIANA CUNHA
Advertiser's Supervisor: MAURICIO PACHECO/DANIELA BARAKAT/SANDRA DIAS
Photographer: RÉGIS FERNANDEZ
Type Of Ad: Standardised Outdoor
Date of First Appearance: 15/10/2006
Advertising Agency: MASTER COMUNICACAO, Curitiba, BRAZIL
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Emirates Airlines: Bench
Book Bench
| Опубликовано: |
Сентябрь 2006 |
| Страна: |
Турция  |
| Теги: |
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Denver water: Bench
Творческая группа:
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Advertising Agency: Sukle Advertising & Design, Denver, USA
Creative Director: Mike Sukle
Art Directors: Andy Dutlinger, Jeff Euteneuer
Copywriter: Jim Glynn
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IKEA NORTH AMERICA: PARK BENCHES
Творческая группа:
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PARK BENCHES
IKEA NORTH AMERICA
HOME FURNISHINGS
Advertising Agency: DEUTSCH, New York, USA
Executive Creative Director: Kathy Delaney
Creative Director: David Rosen/Scott Bassen
Copywriter: Mike Liebowitz/Jason Ashlock
Art Director: Eric Rojas
Account Supervisor: Matt Dowshen
Advertiser's Supervisor: Michael Hay
Photographer: Chris Cassidy
Producer: Eve Kornblum
Type Of Ad: Standardised Outdoor
Date of First Appearance: 22/05/2006
Advertising Agency: DEUTSCH, New York, USA
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| Опубликовано: |
Май 2006 |
| Рекламодатель: |
IKEA  |
| Агентство: |
DEUTSCH  |
| Страна: |
США  |
| Категория: |
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| Теги: |
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Mer: Bench
Творческая группа:
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BENCH
COCA-COLA COMPANY
SOFT DRINK
Advertising Agency: STORAKERS McCANN, Stockholm, SWEDEN
Copywriter: Mia Cederberg
Art Director: Mitte Blomqvist and Eric Ericsson
Account Supervisor: Michael Storåkers/Åsa Sannerström and Maria Bergkvist
Advertiser's Supervisor: Petra Käll
Typographer: Eric Ericsson
Other Credits: Final Art: Eric Moretti
Type Of Ad: Standardised Outdoor
Date of First Appearance: 01/05/2006
Advertising Agency: STORAKERS McCANN, Stockholm, SWEDEN
Other Credits
Final Art: Eric Moretti
Poster Format
Park bench
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EMIRATES TODAY PAPER: BENCH
Творческая группа:
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BENCH
AMG
EMIRATES TODAY PAPER
Advertising Agency: TBWA\RAAD, Dubai, UNITED ARAB EMIRATES
Creative Director: Shehzad Yunus
Copywriter: Shehzad Yunus
Art Director: Sakib Afridi
Account Supervisor: Norah Youssef, Patricia Balan
Type Of Ad: Non Standardised Outdoor
Date of First Appearance: 19/09/2005
Advertising Agency: TBWA\RAAD, Dubai, UNITED ARAB EMIRATES
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CANCER RESEARCH UK FUNDRAISING: STILL HERE BENCH
Творческая группа:
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STILL HERE BENCH
CANCER RESEARCH UK
FUNDRAISING
Advertising Agency: OGILVYONE WORLDWIDE, London, UNITED KINGDOM
Date Of 1st Implementation: 07/02/2005
Advertising Agency: OGILVYONE WORLDWIDE, London, UNITED KINGDOM
Name Company Position
Colin Nimick OgilvyOne Worldwide Creative Director
Paul Hargreaves OgilvyOne Worldwide Creative Director
Emma de la Fosse OgilvyOne Worldwide Copywriter
Charlie Wilson OgilvyOne Worldwide Art Director
Alison Squire OgilvyOne Worldwide Client Team Leader
Natalie Young OgilvyOne Worldwide Account Manager
Describe the brief from the client
Many people see cancer research as a bottomless pit. They don't think making a donation really makes a
difference. After all, they haven't found a cure for cancer, have they?
Our task was to highlight the real advances that have been made by Cancer Research UK in detecting and
curing cancer and to encourage donations.
Describe your solution to the brief
The idea revolved around the fact that thanks to the progress Cancer Research UK has made, thousands of
people are still here today who would not have survived ten years ago.
We used engraved memorial park benches to commemorate people that have survived the disease thanks to
research into cancer.
Local councils across the UK helped us greatly by allowing the cancer survivors to place the benches
wherever they wanted.
Describe the results in as much details as possible - ideally response rates and return on investment, but
at least some client appreciation of the outcome. So far CR-UK has seen a 192% increase in direct debit sign ups.
As we could not afford to give the benches their own unique response phone number, specific results will be
hard attribute.
The eight benches across the UK (with more planned) work as a long term fundraising opportunity, remaining
in place for anything up to thirty years.
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MARTIAL ARTS ACADEMY: BENCH
Творческая группа:
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BENCH
ACADEMY OF MARTIAL ARTS INDIA
MARTIAL ARTS ACADEMY
Advertising Agency: McCANN ERICKSON INDIA, Mumbai, INDIA
Creative Director: Prasoon Joshi
Copywriter: Ferzad Variyava
Art Director: Shamik Sen Gupta
Photographer: Kunal Kulkarni
Other Credits: Robert Joseph/Harshal Pandare
Type Of Ad: Non Standardized Outdoor
Date of First Appearance: 10/11/2004
Advertising Agency: McCANN ERICKSON INDIA, Mumbai, INDIA
Other Credits
Robert Joseph/Harshal Pandare
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ORANGE: FUN FOR FINGERS?
Творческая группа:
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FUN FOR FINGERS?
ORANGE SLOVENSKO
PHONE GAMES
Advertising Agency: MAYER/McCANN ERICKSON, Bratislava, SLOVAK REPUBLIC
Creative Director: Ivan Vanak
Copywriter: Rado Olos
Art Director: Vlado Nilas
Account Supervisor: Klaudia Benkovska
Type Of Ad: Non Standardized Outdoor
Date of First Appearance: 01/09/2004
Advertising Agency: MAYER/McCANN ERICKSON, Bratislava, SLOVAK REPUBLIC
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PAMPERS DIAPERS: BENCH
Творческая группа:
- Creators
Copywriter:
Art Director:
Account Supervisor: Olaf Sicker/Anne O'Brien
Advertiser Supervisor: Giulio Guasco/Mathilde Delhoume
Creative Director:
Photographer:
Typographer:
Illustrator:
Advertising Agency: SAATCHI & SAATCHI
Creative Team: Tris Gates-Bonarius,Elke Bechtoldt,Antje Thiele
Other:
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IKEA SWEDEN: BENCH
Творческая группа:
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BENCH
IKEA SWEDEN
FURNITURE STORE
Advertising Agency: FORSMAN & BODENFORS, Gothenburg, SWEDEN
Copywriter: Fredrik Jansson/Filip Nilsson
Art Director: Karin Jacobsson
Account Supervisor: Olle Victorin
Advertiser's Supervisor: Nils Larson/Håkan Sandman/Jessica Gustafsson
Other Credits: Account Executive: Annika Nygren
Type Of Ad: Non Standardized Outdoor
Date of First Appearance: 01/03/2004
Advertising Agency: FORSMAN & BODENFORS, Gothenburg, SWEDEN
Other Credits
Account Executive: Annika Nygren
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NIKE: BENCHES
Творческая группа:
- Creators
Copywriter: Pablo Alvarez
Art Director: Gonzalo Vecino
Account Supervisor:
Advertiser Supervisor: Adrian Cueto / Pablo Benavides
Creative Director: Papon / Carlos Perez
Photographer:
Typographer:
Illustrator:
Advertising Agency:
Creative Team:
Other:
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LYNX: PARK BENCH
Творческая группа:
- Creators
Copywriter: Alex Grieve
Art Director: Adrian Rossi
Account Supervisor:
Advertiser Supervisor: Patrick Albrecht
Creative Director: Rosie Arnold
Photographer:
Typographer: Chris Chapman
Illustrator:
Advertising Agency:
Creative Team:
Other:
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KELLOGG'S SPECIAL K: PARK BENCH
Творческая группа:
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PARK BENCH
KELLOGG COMPANY
KELLOGG'S SPECIAL K
Advertising Agency: MICHAEL CONRAD & LEO BURNETT, Frankfurt, GERMANY
Date Of 1st Implementation: 15/10/2002
Advertising Agency: MICHAEL CONRAD & LEO BURNETT, Frankfurt, GERMANY
Name Company Position
Andreas Heinzel Mc & Lb Creative Director
Peter Steger Mc & Lb Creative Director
Alexander Michaelopoulos Mc & Lb Art Director
Anne Hampel Mc & Lb Copywriter
Christian Conrad Kellogg Company Advertiser
Andreas Heinzel MC & LB Creative Director
Peter Steger MC & LB Creative Director
Alexander Michaelopoulos MC & LB Art Director
Anne Hampel MC & LB Copywriter
Christian Conrad Kellogg Company Advertiser
What contribution did the media team make to this idea?
This idea originated in the creative team.
What makes this submission special? Why is a great idea in its context? Why should it be a winner?
The medium demonstrates what could happen, in case one is not using the product. This is shown in a
surprising way to those sitting down on the bench as well as to those passing by.
What makes this medium special is that it is not an apparent advertising medium, for it reveals its real
identity just in the very moment, one sits down on it.
It should be a winner for two reasons: It’s a perfect demonstration for a product benefit you usually can’t
demonstrate. And of course because a park bench is a never-used-before media.
Communication Goals
To convince people, that it is high time for a 99% fat-free diet even for them.
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LISTERINE MOUTHWASH: PARK BENCH
Творческая группа:
- Creators
Copywriter: Sweta Pathak
Art Director:
Account Supervisor: RAHUL KALOTI
Advertiser Supervisor: Ajey Bhardwaj
Creative Director: Parveez Shaikh
Photographer:
Typographer:
Illustrator:
Advertising Agency:
Creative Team:
Other:
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SALVATION ARMY: Bench
Творческая группа:
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Title: Bench
Advertiser: SALVATION ARMY
Advertising Agency: KONTORET REKLAMEBYRA, NORWAY
Copywriter: PAL SPARRE-ENGER
Art Director: KNUT ROETHE
Account Supervisor: ANNELISE BRATHEN
Typographer: KURT HAUGEN
Photographer: C.F. WESENBERG
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Лучшая реклама на лавках и скамейках |
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Популярные бренды/продукты
Популярные рекламные агентства
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