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Focus / Beijing Olympics 2008

Этот бесплатный подраздел "Энциклопедии Рекламы" объединяет самые лучшие ролики со всего мира по определенным темам, ставя фокус на различные приемы в креативе, фокус на лучшие ролики отдельных режиссеров, студий, агентств, брендов. Раздел дополняет коллекцию принтов "Таинственные совпадения", однако, в случае с роликами, мы говорим именно о "фокусе", делая попытку категоризации креативных методик.



Adidas: 'Double-sided' Olympic Flip-book

Принт, Печатная реклама, Реклама, Adidas: 'Double-sided' Olympic Flip-book, , TBWA\TEQUILA Hong Kong,

Творческая группа:

  • BACKGOUUND: adidas was an Official Partner of the 2008 Beijing Olympics and their brand positioning was – ‘When 1.3 billion people get behind their athletes Impossible is Nothing.’

    The agency in Hong Kong was briefed to create an original print campaign to extend the adidas China Olympic corporate campaign; one that would specifically reflect and support local Hong Kong athletes.


    SOLUTION: Hong Kong's greatest medal hopes were tabled tennis dua, Ko Lai Chak and Li Ching, they won silver at the Anthens Olympics. Through the adidas website we invited the public to be photographed playing table tennis shots like their heroes. All the best poses were then bound to make a flip-book and mounted against a stadium background on youth magazine, Milk. The double-sided flip-book perfectrly captured the essence of the brand idea, that athletes are made greater by the people's support.

    Advertiser: ADIDAS HONG KONG LIMITED

    Agency: TBWA\TEQUILA\ Hong Kong
    Creative Director: Mark Ringer, Joseph Mok, Law Chi Hang
    Art Director: Joseph Mok, Ronald Tin, Cheung Pui Kwan, Thomas Wong
    Copywriter: Law Chi Hang, Calvin Chow
    Country: Hong Kong
Опубликовано: Сентябрь 2008
Рекламодатель: ADIDAS ADIDAS
Агентство: TBWA\TEQUILA Hong Kong TBWA\TEQUILA Hong Kong
Страна: Гонконг Гонконг
Категория:
Теги:

NTV SPOR: Swimmer

Принт, Печатная реклама, Реклама, NTV SPOR: Swimmer, NTV Spor, TBWA, Istanbul,

Творческая группа:

  • Client: NTV Spor Turkey's sports channell

    Agency: TBWA, Istanbul, Turquia

    Creative Director: İlkay Gürpınar

    Group Head: Volkan Karakasoğlu

    Art Director: Esra Ayas

    Copywriter: Ali Şener


NTV SPOR: Horizontal bar

Принт, Печатная реклама, Реклама, NTV SPOR: Horizontal bar, NTV Spor, TBWA, Istanbul,

Творческая группа:

  • Client: NTV Spor Turkey's sports channell
    Agency: TBWA, Istanbul, Turquia
    Creative Director: İlkay Gürpınar
    Group Head: Volkan Karakasoğlu
    Art Director: Esra Ayas
    Copywriter: Ali Şener

NTV SPOR: The rings

Принт, Печатная реклама, Реклама, NTV SPOR: The rings, NTV Spor, TBWA, Istanbul,

Творческая группа:

  • Client: NTV Spor Turkey's sports channell
    Agency: TBWA, Istanbul, Turquia
    Creative Director: İlkay Gürpınar
    Group Head: Volkan Karakasoğlu
    Art Director: Esra Ayas
    Copywriter: Ali Şener

McDonald's: The speaker

Принт, Печатная реклама, Реклама, McDonald's: The speaker, , DDB SHANGHAI,

Творческая группа:

  • China Win! This is the dream of all Chinese in 2008. As the Olympic Official sponsor, McDonald’s wished that every Chinese people could join to the grand event by all means. ‘i’m lovin’ it!’ is McDonald’s slogan; based on that, we came up with a new theme, that is, ‘i’m lovin’ China win!’. It was anticipated that during the Olympics, the whole nation was to cry out ‘i’m lovin’ China win!’ and cheer for China. We designed a speaker-featured Olympic Cheering station. It was equipped with a webcam, microphone, interactive screen, web link, etc. Every consumer who went into the ‘speaker’ could record their own video of cheer for China - ‘i’m lovin’ China win!’. Then via interactive screen and web link, the videos were transferred to McDonald’s website and viewed by people. The Cheering station had raised a huge amount of attention and over 9,500 pieces of cheer videos had been collected within a month.

    Advertising Agency: DDB Shanghai, China
    Creative Directors: Michael Dee, Jody Xiong
    Art Directors: Jody Xiong, Leo Wan
    Copywriter: Meredin Xu
Опубликовано: Август 2008
Рекламодатель: MCDONALD'S MCDONALD'S
Агентство: DDB SHANGHAI DDB SHANGHAI
Страна: Китай Китай
Категория:
Теги:

Johnson & Johnson: Shalane (Thanks Mom)

Ролик, ТВ-реклама,   LOWE NEW YORK

Творческая группа:

  • Agency: Lowe New York
    Advertiser:Johnson & Johnson Corporation
    Brand: Johnson & Johnson
    Product: baby.com/thanksmom
    Business: Baby Hygiene
    Campaign: Olympics 2008
    Tagline: Thanks Mom

Опубликовано: Август 2008
Рекламодатель: JOHNSON & JOHNSON JOHNSON & JOHNSON
Агентство: LOWE NEW YORK LOWE NEW YORK
Страна: США США
Категория:
Теги:

AT&T/YELLOWPAGES.COM: Pool

Ролик, ТВ-реклама,   GSD&M's Idea City, Austin

Творческая группа:

  • Brand: YELLOW PAGES
    Agency: GSD&M Idea City/Austin
    Editor: Jon Hopp
    Executive Creative Director: Mark Taylor
    Creative Director: Steve Miller, Brent Ladd
    Art Director: Bryan Pudder
    Copywriter: Mark Ray
    Agency Producer: Karen Jacobs
    Director: Rocky Morton
    Production Company: Morton Jankel Zander
    Country: United States of America
Опубликовано: Август 2008
Рекламодатель: YELLOW PAGES YELLOW PAGES
Агентство: GSD&M's Idea City, Austin GSD&M's Idea City, Austin
Страна: США США
Категория:
Теги:

VISA: Visa - "8 Medals - Phelps"

Ролик, ТВ-реклама,   TBWA

Творческая группа:

  • You may have seen this spot over the weekend when Michael Phelps broke all records to win 8 gold medals in one Olympic Games. It aired on NBC immediately following his victory. This is the third Phelps spot from Visa as part of their Olympic ‘Go World’ campaign from TBWA\Chiat\Day.


    TBWA/Chiat/Day personnel:

    Worldwide Creative Director: Lee Clow
    President: Carisa Bianchi
    Executive Creative Director: Rob Schwartz
    Creative Director: Patrick O’Neill
    Art Director: Becca Morton
    Copywriter: Gage Clegg
    Agency Producer: Richard O’Neill
    Agency Producer: Rob Saxon
    Account Director: Carolyn Contois
    Account Supervisor: Nicole Bray
    Account Executive: Abby Tarver
    Group Planning Director: Julie Smith
    Director of Business Affairs: Linda Daubson
    Sr. Business Affairs Manager: Abilino Guillermo
    Sr. Traffic Manager: Jerry Neill

    Outside Vendors

    Editorial Company: Superfad/Venice Beach Editorial

    Superfad:
    Executive Producer: Kevin Batten
    Head of Production: Angela De Oliveira
    Producer: Camille Labouchere
    Superfad Editor: Charles Jensen

    VBE
    Executive Producer: Hunter Conner
    VBE editor: Ethan Wells

    Online:

    Dtrain
    Post: DtrainFX
    Lead Flame Artist: Brian Buongiorno
    Creative Director: Dan Connelly
    VFX Artist: Casey Price
    Producer: Shannon Preece

    Mix:

    Play Studios
    Executive Producer: Sara Hartman
    Mixer: John Bolen

Опубликовано: Август 2008
Рекламодатель: VISA VISA
Агентство: TBWA TBWA
Страна: США США
Категория:
Теги:

Johnson & Johnson: Sarah

Ролик, ТВ-реклама,   LOWE NEW YORK

Творческая группа:

  • Agency: Lowe New York
    Advertiser:Johnson & Johnson Corporation
    Brand: Johnson & Johnson
    Product: baby.com/thanksmom
    Business: Baby Hygiene
    Campaign: Olympics 2008
    Tagline: Thanks Mom
Опубликовано: Август 2008
Рекламодатель: JOHNSON & JOHNSON JOHNSON & JOHNSON
Агентство: LOWE NEW YORK LOWE NEW YORK
Страна: США США
Категория:
Теги:

Johnson & Johnson: Richard

Ролик, ТВ-реклама,   LOWE NEW YORK

Творческая группа:

  • Agency: Lowe New York
    Advertiser:Johnson & Johnson Corporation
    Brand: Johnson & Johnson
    Product: baby.com/thanksmom
    Business: Baby Hygiene
    Campaign: Olympics 2008
    Tagline: Thanks Mom
Опубликовано: Август 2008
Рекламодатель: JOHNSON & JOHNSON JOHNSON & JOHNSON
Агентство: LOWE NEW YORK LOWE NEW YORK
Страна: США США
Категория:
Теги:

China Minsheng Bank: Olympics Theme/Mobius Strip

Ролик, ТВ-реклама,  China Minsheng Bank DMG Beijing

Творческая группа:

  • Agency: DMG (Dynamic Marketing Group), Beijing
    Advertiser: China Minsheng Banking Corporation
    Brand: China Minsheng Bank
    Business Sector: Banking & Financial Services, Investments, Stock Brokers
    Creative Director Xu Wei Bing
    Associate Creative Director Weber Zhang
    Art Director Ni Yuan Yuan, Erin Jiang
    Group Creative Director Dannys Yin, Thomas Li
    Chief Creative Officer Dan Mintz
    Account Director Hudson Wang
    Media Director Tang Yi Fei
    Agency Producer Andy Fu
    Account Manager Jennifer Jia
Опубликовано: Август 2008
Бренд: China Minsheng Bank China Minsheng Bank
Агентство: DMG Beijing DMG Beijing
Страна: Китай Китай
Категория:
Теги:

Accor Hotels: Relay Pass

Принт, Печатная реклама, Реклама, Accor Hotels: Relay Pass, Accor Hotels, cumminsnitro,

Творческая группа:

  • CumminsNitro Sydney have used in-hotel lift decals to dramatise the excitement of the Olympic Games and leverage Accor Hotel’s sponsorship.

    Advertiser: Accor Hotels

    Agency: CumminsNitro Sydney
    Creative Director: Sean Cummins
    Art Director: Christie Peolwane
    Copywriter: Dee Madigan
    Account Service: Andy Morse
Опубликовано: Август 2008
Рекламодатель: ACCOR ACCOR
Бренд: Accor Hotels Accor Hotels
Агентство: cumminsnitro cumminsnitro
Страна: Австралия Австралия
Категория:
Теги:

GE: Dragon

Ролик, ТВ-реклама,   BBDO NEW YORK

Творческая группа:

  • Agency: BBDO, New York
    Chief Creative Officers: David Lubars/Bill Bruce
    Executive Creative Director: Don Schneider
    Sr. Creative Directors: Ted Shaine/Tom Darbyshire
    Art Director: Ted Shaine
    Copywriter: Tom Darbyshire
    Agency Producer: Filomena Lovecchio
    Director of TV Production: Regina Ebel
    Director of Music: Rani Vaz
    Production Company: Partizan, New York/Los Angeles
    Director: Traktor
    Editor: Sherri Margulies/Crew Cuts
    Animation Company: The Mill
    Audio Post/Sound Design Company: Buzz, NY, NY
    Mixer/Sound Designer: Michael Marinelli
Опубликовано: Август 2008
Рекламодатель: GE GE
Агентство: BBDO NEW YORK BBDO NEW YORK
Страна: США США
Категория:
Теги:

AT&T: Butterflies

Ролик, ТВ-реклама,   BBDO NEW YORK

Творческая группа:

  • Agency: BBDO New York; BBDO Atlanta
    Chief Creative Officers: David Lubars, Bill Bruce
    Exec. Creative Director: Susan Credle
    Creative Directors: Lauren Connolly, Tim Bayne
    Copywriters: Lauren Connolly
    Art Directors: Tim Bayne
    Sr. Producer: Nicole Lundy
    Sr. Music Producer: Melissa Chester
    Production Company: Psyop, New York
    Director: Todd Mueller
    Photography: Max Goldman
    Editor: Brett Nicoletti
    FX/SFX Company: Pysop, Bill Chesley (sound design)
    Post Production: Psyop
    Special Music: Orig. music by Amber Music
Опубликовано: Август 2008
Рекламодатель: AT&T AT&T
Агентство: BBDO NEW YORK BBDO NEW YORK
Страна: США США
Категория:
Теги:

Powerade: Rebecca Romero

Принт, Печатная реклама, Реклама, Powerade: Rebecca Romero, , Mother London,

Творческая группа:

  • Advertiser: Powerade
    Agency: Mother, London
    Photographer: Nadav Kander

Опубликовано: Август 2008
Рекламодатель: POWERADE POWERADE
Агентство: Mother London Mother London
Страна: Великобритания Великобритания
Теги:

Bradesco private bank: Jumping

Принт, Печатная реклама, Реклама, Bradesco private bank: Jumping, , NEOGAMA BBH,

Творческая группа:

  • Client/Product: Bradesco (Brasil's biggest private bank)
    Title: Olympic Games
    Headline and copy text: Olympics: like the financial business, to succeed you need to have a lot of skills.
    Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
    Agency website: http://www.neogamabbh.com.br
    Executive Creative Director: Alexandre Gama
    Creative Directors: Wilson Mateos, Márcio Ribas
    Art Director: Vico Benevides
    Copywriter: Isabella Paulelli
    Photographer: Vincent Dixon
Опубликовано: Август 2008
Рекламодатель: BRADESCO BANK BRADESCO BANK
Агентство: NEOGAMA BBH NEOGAMA BBH
Страна: Бразилия Бразилия
Категория:
Теги:

ESPN: Spoon

Принт, Печатная реклама, Реклама, ESPN: Spoon, , NEOGAMA BBH,

Творческая группа:

  • Client/Product: ESPN
    Title: Olympic Games
    Headline and copy text: Olympic Games. For the few good ones.
    Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
    Agency website: http://www.neogamabbh.com.br

    Executive Creative Director: Alexandre Gama

    Creative Directors: Wilson Mateos, Márcio Ribas

    Art Director: Vico Benevides
    Copywriter: Isabella Paulelli
    Photographer: Jair Lanes
Опубликовано: Август 2008
Рекламодатель: ESPN ESPN
Агентство: NEOGAMA BBH NEOGAMA BBH
Страна: Бразилия Бразилия
Категория:
Теги:

AT&T/YELLOWPAGES.COM: Party

Ролик, ТВ-реклама,   GSD&M's Idea City, Austin

Творческая группа:

  • Brand: YELLOW PAGES
    Agency: GSD&M Idea City/Austin
    Editor: Jon Hopp
    Executive Creative Director: Mark Taylor
    Creative Director: Steve Miller, Brent Ladd
    Art Director: Bryan Pudder
    Copywriter: Mark Ray
    Agency Producer: Karen Jacobs
    Director: Rocky Morton
    Production Company: Morton Jankel Zander
    Country: United States of America
Опубликовано: Август 2008
Рекламодатель: YELLOW PAGES YELLOW PAGES
Агентство: GSD&M's Idea City, Austin GSD&M's Idea City, Austin
Страна: США США
Категория:
Теги:

Coca-Cola: Bird's Nest (Olympic)

Ролик, ТВ-реклама,   WIEDEN & KENNEDY AMSTERDAM

Творческая группа:

  • One month prior to the August 8 opening ceremonies, Coca-Cola is presenting a series of new Olympic advertising, marketing and digital activities for consumers. All the Coca-Cola Olympic Marketing centers around the theme of unity, cultural connections, and the celebration of Olympic Spirit around the world. The Coca-Cola China Olympic programs use the Mandarin expression "Shuang", meaning complete physical, emotional and spiritual refreshment, to describe the tremendous passion, pride and excitement felt by all Chinese as hosts of the 2008 Olympic Games.

    Agency: Wieden+Kennedy, Amsterdam
    Executive Creative Directors: John Norman, Al Moseley
    Copywriter: Dave Smith
    Art Director: Pierre Janneau
    Producer: Neil Henry, Elissa Singstock, Cimien Ekici
    Project Manager: Emma Williamson
    Agency Executive Producer: Corey Bartha
    Production Company: Partizan Films
    Animation:
    Director: Eric Lerner
    Executive Producer: Isabella Parish
    Producer: Julie Crosbie
    Live Action:
    Director: Thomas Hilland
    Executive Producer: Russell Curtis
    Producer: Miranda Johnstone
    Director of Photography: Stephen Keith-Roach
    Editor: Russell Icke
    Post-Production company: Munky London
    Audio Post-Prod. company: Wave Studios
    Music: A-Bomb, Human
    Executive Producers: Augusta Quiney (A Bomb), Marc Altshuler (Human)
    Sound Design: Wave Studios, A-Bomb

McDonald's: In Transit

Ролик, ТВ-реклама,   BURRELL ADVERTISING

Творческая группа:

  • This spot celebrates the spirit of the Olympic ideal with McDonald's food at the centerpiece.

    They created this story to say in essence that, much like music, McDonald's with its global presence has the power to bring people, even complete strangers from different worlds, together.



    Product: McDonald's
    Agency: Burrell Communications
    Creatives: Claudio Miranda (DoP)
    Brenda Blonski (Group Head)
    Lewis Williams (Executive Creative Director)
    Kevin Miles (Associate CD / Copywriter)
    Carl Koestner (Associate CD / Art Director)
    John Seaton (Agency Producer)
    John Seaton (Executive Producer)
    Director(s): Antony Hoffman
    Production Company: @radicalmedia
    Country: United States of America
    Other Credits: Client/Chief Creative Officer: Marlena Paleo-Lazar

Опубликовано: Август 2008
Рекламодатель: MCDONALD'S MCDONALD'S
Агентство: BURRELL ADVERTISING BURRELL ADVERTISING
Страна: США США
Категория:
Теги:

HOME DEPOT: Home Depot "It's Time"

Ролик, ТВ-реклама,   THE RICHARDS GROUP

Творческая группа:

  • Backyard Productions, ad agency The Richards Group and The Home Depot capture Olympic strength with a poignant spot titled "It's Time". Directed by Backyard director Ericson Core the commemorative commercial will debut on NBC, August 8th during the opening ceremonies of the 2008 Summer Olympics.


    Home Depot "It's Time" Credits
    Client: The Home Depot
    Airdates: 8/8/08

    Agency: The Richards Group
    Group Head/Art Director: Patrick Murray
    Group Head/Copywriter: Bill Cochran

    Executive Producer: Jenny Wolk

    Production Co: Backyard
    Director: Ericson Core
    Executive Producer: Kris Mathur
    Head of Production: Peter Steinzeig

    Editorial: Beast, Santa Monica
    Editor: Igor Kovalik

    Visual Effects: Radium, Santa Monica
    Producer: Rob Handy

    Music: Tonefarmer, NY
Опубликовано: Август 2008
Рекламодатель: HOME DEPOT HOME DEPOT
Агентство: THE RICHARDS GROUP THE RICHARDS GROUP
Страна: США США
Категория:
Теги:

US Olympic Committee: Don't be an Asterisk

Ролик, ТВ-реклама,   TBWA\CHIAT\DAY New York

Творческая группа:

  • The United States Olympic Committee (USOC) and the Ad Council announced today the launch of a multi-year public awareness campaign focused on teen steroid use. The campaign is being funded by U.S. Olympic Team sponsor Johnson & Johnson, and it marks the first time the USOC and the Ad Council have joined forces to raise awareness about the national issue of illegal performance-enhancing drugs both within and outside of sport.


    Anti-Steroids TV:
    Agency: TBWA\Chiat\Day, New York
    Producer: Winslow Dennis
    Executive Creative Director: Gary Scheiner
    Associate Creative Director: Ron Castaldo
    Associate Creative Director: Jared Rubin
    Art Director: Einav Jacubovich
    Copywriter: Melissa Pincus
    Production Company: Hungry Man
    Director: Nannette Burstein
    Executive Producer: Kevin Byrne
    Producer: Rich Krekian
    Director of Photography: Adam Beckman
    Editorial: Cosmostreet
    Editor: Steve Bell
    Producer: Julie Gagliardi
    Assistant Editor: Michael Young
    EFX Company: Riot
    Executive Producer: Brent Holt
    Producer: Peter Stanik
    Lead Flame Artist: Matt Reilly
    Color Correction: Company 3 - NY
    Colorist: Billy Gabor
    Sound: Sound Lounge
    Mixer: Eric Warzecha

Nike: We Have Softball

Ролик, ТВ-реклама,   Wieden + Kennedy Portland

Творческая группа:

  • Agency: Wieden+Kennedy, Portland
    Creative Directors: Jelly Helm/Jeff Williams/Steve Luker
    Copywriter: Nathan Goldberg
    Art Director: Shannon McGlothin
    Producer: Shannon Worley
    Agency Executive Producer: Ben Grylewicz
    Production Company: Epoch Films
    Director: Stacy Wall
    Production Supervisor: Eric Sederovitz
    Line Producer: Marc Marrie
    Head of Production: Jerry Solomon
    Director of Photography: Tammy Reich
    Editorial Company: Whitehouse Editorial
    Editor: Lisa Gunning
    Asst editor: Justin Beere
    Producer: Justin Kumpata
    Audio Post Prod. company: Eleven Sound
    Mixer: Jeff Payne
    Online/Effects: Ring of Fire
    Producer: Casey Conroy
    Color Correction: CO. 3, Mike Pethel, Matt Turner Titles/Graphics: Maurie Enochson @ Buck
    Music: Donna Fargo, "Happiest Girl in the Whole USA"
    Sound Design Co: Stimmung

    Sound Designer: Gus Koven

    Play ball with Stacy Wall

Опубликовано: Август 2008
Рекламодатель: NIKE NIKE
Агентство: Wieden + Kennedy Portland Wieden + Kennedy Portland
Страна: США США
Категория:
Теги:

adidas: Haile Gebrselassie

Принт, Печатная реклама, Реклама, adidas: Haile Gebrselassie, , 180 AMSTERDAM,

Творческая группа:

  • To celebrate the start of the 2008 Olympic Games adidas presents a global print campaign called ‘Gold is not a Given’ featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie.

    In February 2008, these six adidas athletes flew to Beijing – six months before the Olympic Games began.

    Why?

    Because as gold medal favorites they knew winning is never guaranteed. That’s why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are iconic executions of the athletes in training.

    Client: adidas International
    Global Brand Communications Director: Kieran Riley
    Global Brand Communications Manager: Karen Zuccala
    Global Brand Communications: Claudia Ummenhofer

    Agency: 180 Amsterdam (180\TBWA)
    Creative Director: Dean Maryon, Paulo Martins, Carlos Furnari Business Director: Geoff Coyle
    Account Manager: Caroline BrittPlanning Director
    Planning Director: Andy Edwards
    Business Affairs: Kindra Schoemaker

    PRINT
    Senior Print Producer: Marlon Lee
    Executive Print Producer: David Corfield
    Photographer: Gus Powell
    Art Buyer: Kristina Florén
    Photographer for Yelena Isinbayeva: Paulo Martins
    Art Buyer for Yelena Isinbayeva: Maria Perez
    Graphic Designer and Studio Artist: Emile Wilmar
    Project Manager: Piers Bebbington
    Production Company: 2D PRODUCTIONS

    Athletes:
    Tyson Gay
    Allyson Felix
    Veronica Campbell-Brown
    Haile Gebrselassie
    Jeremy Wariner
    Yelena Isinbayeva

Опубликовано: Август 2008
Рекламодатель: ADIDAS ADIDAS
Агентство: 180 AMSTERDAM 180 AMSTERDAM
Страна: Нидерланды Нидерланды
Категория:
Теги:

adidas: Podium

Принт, Печатная реклама, Реклама, adidas: Podium, , TBWA/China,

Творческая группа:

  • Title/Headline: Podium
    Agency: TBWA/China (TBWA\180)
    Client/Brand: adidas
    Creative directors:
    Carol Lam – Executive Creative Director

    James Lee and Raymond Chin - Creative Director

    Copywriter: Sharon Xu
    Art director: James Lee, Huang Cheng, Tom Shum and Nie Lang
    Agency Producer/Art Buyer: Linda Tan
    Photographer: Monte Isom
    Illustrators: Raymond Wang
    Account Team:
    Koo Yeat Mung – Group Account Director

    Jill Ong – Account Director


    Production Company: Idea Digital Imaging
    Retouching: Nelson Lim
    First Launch: 25, July, 2008
Опубликовано: Август 2008
Рекламодатель: ADIDAS ADIDAS
Агентство: TBWA/China TBWA/China
Страна: Китай Китай
Категория:
Теги:

adidas: Countdown

Ролик, ТВ-реклама,   TBWA/China

Творческая группа:

  • Agency: TBWA/China
    Client/Brand: adidas
    Creative director:
    John Merrifield – Creative-at-large
    Yang Yeo – Executive Creative Director
    Elvis Chau, - Creative Director
    Sarawut Hengsawad, Lesley zhou – Associate Creative Directors
    Copywriter: Lesley Zhou, Sarawut Hengsawad, Nicky Zhang, Michelle Wu
    Art director: Elvis Chau, Nie Lang, Xia Zheng, Susie Sun, Amani Qian
    Production House: Stink London
    Film Director: NEO
    Account Team:
    Koo Yeat Mung – Group Account Director
    Clare Xie – Account Director
    Planning:
    Sosuke Koyama – Associate Planning Director
    Production Company: Corbis Artist Representation
Опубликовано: Август 2008
Рекламодатель: ADIDAS ADIDAS
Агентство: TBWA/China TBWA/China
Страна: Китай Китай
Категория:
Теги:

adidas: New Game Time TVC

Ролик, ТВ-реклама,   TBWA Shanghai

Творческая группа:

  • Title/Headline: New Game Time TVC
    Agency: TBWA/China
    Client/Brand: adidas
    Executive Creative director: Carol Lam
    Creative Director: James Lee & Raymond Chin
    Copywriter: Sharon Xu
    Art director: James Lee, Huang Cheng
    Agency Producer: Haydn Evans
    Production House: Stink / Psyop
    Film Director: Marco Spier & Marie Hyon
    Account Team: Koo Yeat Mung – Group Account Director; Jill Ong – Account Director
Опубликовано: Август 2008
Рекламодатель: ADIDAS ADIDAS
Агентство: TBWA Shanghai TBWA Shanghai
Страна: Китай Китай
Категория:
Награды:
Теги:

Bombardier: Olympic Anthem

Ролик, ТВ-реклама,   TAXI

Творческая группа:

  • The Canadian national anthem can be quite catchy.
    Hopefully Taxi hasn't jinxed the nation by showing a Canadian athlete getting a medal...six days in, they're still not on the board.

    Client: Bombardier
    Agency: Taxi, Montreal
    CD/Copywriter: Stéphane Charier
    Copywriter: Linda Dawe
    Art Director: Stéphane Gaulin
    Agency Producer: Nycole Lemonde
    Production Company: Untitled Films
    Director: Mark Gilbert
    Director of Photography: Tico Poulakakis
    Executive Producer: Peter Davis
    Producer: Rosalynn Hegan
    Editorial Company: Panic & Bob
    Post Production: 4 Westmount Square
    Editor: Michelle Czukar
    Sound: Sonart
    Sound Designer: Yan dal Santo
Опубликовано: Август 2008
Рекламодатель: BOMBARDIER BOMBARDIER
Агентство: TAXI TAXI
Страна: Канада Канада
Категория:
Теги:

Johnson & Johnson: Jarrod

Ролик, ТВ-реклама,   LOWE NEW YORK

Творческая группа:

  • Agency: Lowe New York
    Advertiser:Johnson & Johnson Corporation
    Brand: Johnson & Johnson
    Product: baby.com/thanksmom
    Business: Baby Hygiene
    Campaign: Olympics 2008
    Tagline: Thanks Mom
Опубликовано: Август 2008
Рекламодатель: JOHNSON & JOHNSON JOHNSON & JOHNSON
Агентство: LOWE NEW YORK LOWE NEW YORK
Страна: США США
Категория:
Теги:

Johnson & Johnson: Terracotta Warriors

Принт, Печатная реклама, Реклама, Johnson & Johnson: Terracotta Warriors, , Mother New York,

Творческая группа:

  • Giant marionettes act out a story of caring.

    Johnson & Johnson is presenting daily performances with more than 23-feet-tall marionettes at the China Millennium Monument during the Beijing Olympic Games. The story is intended to communicate the “timelessness of caring” for the personal care brand.


    Client: Johnson & Johnson
    Agency: Mother, New York,
    Mother Experience,
    Poetic Kinetics
    Director: Patrick Shearn
    Music: George Sarah
    Choreography: Beijing Modern Dance Company
    Aerial Artists: Airealistic
Опубликовано: Август 2008
Рекламодатель: JOHNSON & JOHNSON JOHNSON & JOHNSON
Агентство: Mother New York Mother New York
Страна: США США
Категория:
Теги:

VISA: Immortal

Ролик, ТВ-реклама,   TBWA

Творческая группа:

  • Agency: TBWA\Chiat\Day Los Angeles
    Advertiser: Visa International
    Brand: Visa Credit Cards
    Tagline: Go World
    Voice: Morgan Freeman
Опубликовано: Август 2008
Рекламодатель: VISA VISA
Агентство: TBWA TBWA
Страна: США США
Категория:
Теги:

Visa: Human

Ролик, ТВ-реклама,   TBWA

Творческая группа:

  • Agency: TBWA\Chiat\Day Los Angeles
    Advertiser: Visa International
    Brand: Visa Credit Cards
    Tagline: Go World
    Voice: Morgan Freeman
Опубликовано: Август 2008
Рекламодатель: VISA VISA
Агентство: TBWA TBWA
Страна: США США
Категория:
Теги:

MCDONALD'S: Your Friends, My Friends

Ролик, ТВ-реклама,   LEO BURNETT, Chicago

Творческая группа:

  • Agency: Leo Burnett North America, Chicago
    Advertiser: McDonald's
Опубликовано: Август 2008
Рекламодатель: MCDONALD'S MCDONALD'S
Агентство: LEO BURNETT, Chicago LEO BURNETT, Chicago
Страна: США США
Категория:
Теги:

BANK OF AMERICA: Are We into the Olympics?

Ролик, ТВ-реклама,   BBDO NEW YORK

Творческая группа:

  • Agency: BBDO New York
    Advertiser: Bank of America
    Brand: Bank of America
    Product: Americas Cheer
    Business Sector: Banking, Finance, Law & Insurance
    Tagline: Offical Sponsor of the 2008 U.S. Olympic Team
Опубликовано: Август 2008
Рекламодатель: BANK OF AMERICA BANK OF AMERICA
Агентство: BBDO NEW YORK BBDO NEW YORK
Страна: США США
Категория:
Теги:

Lenovo Thinkpad: Troll

Ролик, ТВ-реклама,  Lenovo Ogilvy & Mather New York

Творческая группа:

  • This Olympics spot trades athletes and patriotism for a troll bearing gifts.

    To share your thoughts on this spot, visit Rate the Ad.


    Client: Lenovo
    Agency: Ogilvy & Mather, New York
    Creative Director: Jeff Curry,
    Aaron Griffiths
    Copywriter: Tristan Kincaod
    Art Director: Merv Rey
    Agency Producer: Be Garrett
    Director: Dave Laden
    Production Company: Über Content
    Executive Producer: Preston Lee,
    Phyllis Koenig
    Cinematographer: Doug Chamberlain
    Editor: Christjan Jacobs
    Edit Company: Cosmo Street
    Visual Effects: Smoke & Mirrors

Опубликовано: Август 2008
Бренд: Lenovo Lenovo
Агентство: Ogilvy & Mather New York Ogilvy & Mather New York
Страна: США США
Категория:
Теги:

MINI: Beijing Rickshaws

Принт, Печатная реклама, Реклама, MINI: Beijing Rickshaws, MINI CAR, ,

Творческая группа:

  • MINI reinvents a standby mode of Beijing transport for the Olympics.
Опубликовано: Август 2008
Рекламодатель: MINI MINI
Бренд: MINI CAR MINI CAR
Страна: Китай Китай
Категория:
Теги:

GE: Discus

Ролик, ТВ-реклама,   BBDO NEW YORK

Творческая группа:

  • Agency: BBDO, New York
    Chief Creative Officers: David Lubars/Bill Bruce
    Executive Creative Director: Don Schneider
    Sr. Creative Directors: Ted Shaine/Tom Darbyshire
    Art Director: Ted Shaine
    Copywriter: Tom Darbyshire
    Agency Producer: Filomena Lovecchio
    Director of TV Production: Regina Ebel
    Director of Music: Rani Vaz
    Production Company: Partizan, New York/Los Angeles
    Director: Traktor
    Editor: Sherri Margulies/Crew Cuts
    Animation Company: The Mill
    Audio Post/Sound Design Company: Buzz, NY, NY
    Mixer/Sound Designer: Michael Marinelli
Опубликовано: Август 2008
Рекламодатель: GE GE
Агентство: BBDO NEW YORK BBDO NEW YORK
Страна: США США
Категория:
Теги:

GE: Crane

Ролик, ТВ-реклама,   BBDO NEW YORK

Творческая группа:

  • Agency: BBDO, New York
    Chief Creative Officer(s): David Lubars/Bill Bruce
    Executive Creative Director: Don Schneider
    Sr. Creative Director(s): Ted Shaine/Tom Darbyshire
    Art Director: Ted Shaine
    Copywriter: Tom Darbyshire
    Executive Agency Producer: Grant Gill
    Executive Music Producer: Melissa Chester
    Production Company: aWHITELABEL product, Los Angeles
    Director: Arni & Kinski
    Editor: Clayton Hemmert/Crew Cuts
    Animation Company: Framestore
    Head of Flame: Murray Butler
    Head of Production: Laney Gradus
    Audio Post/Sound Design Company: Buzz, NY, NY
    Mixer/Sound Designer: Michael Marinelli
Опубликовано: Август 2008
Рекламодатель: GE GE
Агентство: BBDO NEW YORK BBDO NEW YORK
Страна: США США
Категория:
Теги:

AT&T: We

Ролик, ТВ-реклама,   BBDO NEW YORK

Творческая группа:

  • Agency: BBDO New York; BBDO Atlanta
    Chief Creative Officers: David Lubars, Bill Bruce
    Exec. Creative Director: Susan Credle
    Creative Directors: Lauren Connolly, Tim Bayne
    Copywriters: Lauren Connolly
    Art Directors: Tim Bayne
    Sr. Producer: Nicole Lundy
    Sr. Music Producer: Melissa Chester
    Production Company: The Director's Bureau, Los Angeles
    Director: Mike Mills
    Photography: Andrij Parekh
    Editor: Haines Hall
    FX/SFX Company: Sea Level
    Post Production: Spotwelders
    Special Music: "The Crane's Wife" by The Decemberists
Опубликовано: Август 2008
Рекламодатель: AT&T AT&T
Агентство: BBDO NEW YORK BBDO NEW YORK
Страна: США США
Категория:
Теги:

Powerade: Gregor Tait

Принт, Печатная реклама, Реклама, Powerade: Gregor Tait, , Mother London,

Творческая группа:

  • Advertiser: Powerade
    Agency: Mother, London
    Photographer: Nadav Kander
Опубликовано: Август 2008
Рекламодатель: POWERADE POWERADE
Агентство: Mother London Mother London
Страна: Великобритания Великобритания
Теги:

Powerade: Philips Idowu

Принт, Печатная реклама, Реклама, Powerade: Philips Idowu, , Mother London,

Творческая группа:

  • Advertiser: Powerade
    Agency: Mother, London
    Photographer: Nadav Kander
Опубликовано: Август 2008
Рекламодатель: POWERADE POWERADE
Агентство: Mother London Mother London
Страна: Великобритания Великобритания
Теги:

Bradesco private bank: Running

Принт, Печатная реклама, Реклама, Bradesco private bank: Running, , NEOGAMA BBH,

Творческая группа:

  • Client/Product: Bradesco
    Title: Olympic Games
    Headline and copy text: Olympics: like the financial business, to succeed you need to have a lot of skills.
    Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
    Agency website: http://www.neogamabbh.com.br
    Executive Creative Director: Alexandre Gama
    Creative Directors: Wilson Mateos, Márcio Ribas
    Art Director: Vico Benevides
    Copywriter: Isabella Paulelli
    Photographer: Vincent Dixon
Опубликовано: Август 2008
Рекламодатель: BRADESCO BANK BRADESCO BANK
Агентство: NEOGAMA BBH NEOGAMA BBH
Страна: Бразилия Бразилия
Категория:
Теги:

Bradesco private bank: Weight

Принт, Печатная реклама, Реклама, Bradesco private bank: Weight, , NEOGAMA BBH,

Творческая группа:

  • Client/Product: Bradesco
    Title: Olympic Games
    Headline and copy text: Olympics: like the financial business, to succeed you need to have a lot of skills.
    Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
    Agency website: http://www.neogamabbh.com.br
    Executive Creative Director: Alexandre Gama
    Creative Directors: Wilson Mateos, Márcio Ribas
    Art Director: Vico Benevides
    Copywriter: Isabella Paulelli
    Photographer: Vincent Dixon
Опубликовано: Август 2008
Рекламодатель: BRADESCO BANK BRADESCO BANK
Агентство: NEOGAMA BBH NEOGAMA BBH
Страна: Бразилия Бразилия
Категория:
Теги:

ESPN: Car

Принт, Печатная реклама, Реклама, ESPN: Car, , NEOGAMA BBH,

Творческая группа:

  • Client/Product: ESPN
    Title: Olympic Games
    Headline and copy text: Olympic Games. For the few good ones.
    Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
    Agency website: http://www.neogamabbh.com.br

    Executive Creative Director: Alexandre Gama

    Creative Directors: Wilson Mateos, Márcio Ribas

    Art Director: Vico Benevides
    Copywriter: Isabella Paulelli
    Photographer: Jair Lanes
Опубликовано: Август 2008
Рекламодатель: ESPN ESPN
Агентство: NEOGAMA BBH NEOGAMA BBH
Страна: Бразилия Бразилия
Категория:
Теги:

ESPN: Fish

Принт, Печатная реклама, Реклама, ESPN: Fish, , NEOGAMA BBH,

Творческая группа:

  • Client/Product: ESPN
    Title: Olympic Games
    Headline and copy text: Olympic Games. For the few good ones.
    Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
    Agency website: http://www.neogamabbh.com.br

    Executive Creative Director: Alexandre Gama

    Creative Directors: Wilson Mateos, Márcio Ribas

    Art Director: Vico Benevides
    Copywriter: Isabella Paulelli
    Photographer: Jair Lanes
Опубликовано: Август 2008
Рекламодатель: ESPN ESPN
Агентство: NEOGAMA BBH NEOGAMA BBH
Страна: Бразилия Бразилия
Категория:
Теги:

Nike: A Dream Deferred

Ролик, ТВ-реклама,   Wieden + Kennedy Portland

Творческая группа:

  • "The TV ad celebrates quite frankly what we felt is one of the most inspirational brand statements of all time -- Just do it," said Joaquin Hidalgo, vp, global brand marketing, Nike. "It's at the core of an athlete's persona whether they are a professional or amateur. It's a call to arms to do better, to get to the next level."
    They are stories of triumph. Heartbreak. Passion. Power. They are moments defined not by victories or losses but by heroism displayed.


    Client: Nike
    Agency: Wieden+Kennedy, Portland
    Executive Producer: Ben Grylewicz
    Producer: Endy Hedman
    Creative Director: Dan Wieden/Alberto Ponte/Jeff Williams
    Creatives: Jelly Helm/Steve Luker/Hank Corwin
    Production Company: @radical.media, Santa Monica
    Director: Ralf Schmerberg
    Executive Producer: Donna Portaro
    Producer: Ben Schneider
    Research/Clearance: Susan Nickerson, Lizzy Eves, Dan Kern
    Online: Vendetta Post, Santa Monica
    Audio Post: Lime

Опубликовано: Август 2008
Рекламодатель: NIKE NIKE
Агентство: Wieden + Kennedy Portland Wieden + Kennedy Portland
Страна: США США
Категория:
Теги:

US Olympic Committee: Don't be an Asterisk

Принт, Печатная реклама, Реклама, US Olympic Committee: Don't be an Asterisk, , TBWA\CHIAT\DAY New York,

Творческая группа:

  • The United States Olympic Committee (USOC) and the Ad Council announced today the launch of a multi-year public awareness campaign focused on teen steroid use. The campaign is being funded by U.S. Olympic Team sponsor Johnson & Johnson, and it marks the first time the USOC and the Ad Council have joined forces to raise awareness about the national issue of illegal performance-enhancing drugs both within and outside of sport.


    Anti-Steroids Print:

    Agency: TBWA/Chiat/Day, New York
    Executive Creative Director: Gary Scheiner
    Associate Creative Director: Ron Castaldo
    Associate Creative Director: Jared Rubin
    Art Director: Einav Jacubovich
    Copywriter: Melissa Pincus
    Art Producer: Kasia Dietz

    Production Company: Photo Group
    Producer: Peter Strongwater

    Photographer: Tim Tadder
    Retoucher: Paul Lang @ The Orange Apple

Опубликовано: Июль 2008
Рекламодатель: UNITED STATES OLYMPIC COMMITTEE UNITED STATES OLYMPIC COMMITTEE
Агентство: TBWA\CHIAT\DAY New York TBWA\CHIAT\DAY New York
Страна: США США
Категория:
Теги:

adidas: Yelena Isinbayeva

Принт, Печатная реклама, Реклама, adidas: Yelena Isinbayeva, , 180 AMSTERDAM,

Творческая группа:

  • To celebrate the start of the 2008 Olympic Games adidas presents a global print campaign called ‘Gold is not a Given’ featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie.

    In February 2008, these six adidas athletes flew to Beijing – six months before the Olympic Games began.

    Why?

    Because as gold medal favorites they knew winning is never guaranteed. That’s why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are iconic executions of the athletes in training.

    Client: adidas International
    Global Brand Communications Director: Kieran Riley
    Global Brand Communications Manager: Karen Zuccala
    Global Brand Communications: Claudia Ummenhofer

    Agency: 180 Amsterdam (180\TBWA)
    Creative Director: Dean Maryon, Paulo Martins, Carlos Furnari Business Director: Geoff Coyle
    Account Manager: Caroline BrittPlanning Director
    Planning Director: Andy Edwards
    Business Affairs: Kindra Schoemaker

    PRINT
    Senior Print Producer: Marlon Lee
    Executive Print Producer: David Corfield
    Photographer: Gus Powell
    Art Buyer: Kristina Florén
    Photographer for Yelena Isinbayeva: Paulo Martins
    Art Buyer for Yelena Isinbayeva: Maria Perez
    Graphic Designer and Studio Artist: Emile Wilmar
    Project Manager: Piers Bebbington
    Production Company: 2D PRODUCTIONS

    Athletes:
    Tyson Gay
    Allyson Felix
    Veronica Campbell-Brown
    Haile Gebrselassie
    Jeremy Wariner
    Yelena Isinbayeva

Опубликовано: Июль 2008
Рекламодатель: ADIDAS ADIDAS
Агентство: 180 AMSTERDAM 180 AMSTERDAM
Страна: Нидерланды Нидерланды
Категория:
Теги:

adidas: Tyson Gay

Принт, Печатная реклама, Реклама, adidas: Tyson Gay, , 180 AMSTERDAM,

Творческая группа:

  • To celebrate the start of the 2008 Olympic Games adidas presents a global print campaign called ‘Gold is not a Given’ featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie.

    In February 2008, these six adidas athletes flew to Beijing – six months before the Olympic Games began.

    Why?

    Because as gold medal favorites they knew winning is never guaranteed. That’s why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are iconic executions of the athletes in training.

    Client: adidas International
    Global Brand Communications Director: Kieran Riley
    Global Brand Communications Manager: Karen Zuccala
    Global Brand Communications: Claudia Ummenhofer

    Agency: 180 Amsterdam (180\TBWA)
    Creative Director: Dean Maryon, Paulo Martins, Carlos Furnari Business Director: Geoff Coyle
    Account Manager: Caroline BrittPlanning Director
    Planning Director: Andy Edwards
    Business Affairs: Kindra Schoemaker

    PRINT
    Senior Print Producer: Marlon Lee
    Executive Print Producer: David Corfield
    Photographer: Gus Powell
    Art Buyer: Kristina Florén
    Photographer for Yelena Isinbayeva: Paulo Martins
    Art Buyer for Yelena Isinbayeva: Maria Perez
    Graphic Designer and Studio Artist: Emile Wilmar
    Project Manager: Piers Bebbington
    Production Company: 2D PRODUCTIONS

    Athletes:
    Tyson Gay
    Allyson Felix
    Veronica Campbell-Brown
    Haile Gebrselassie
    Jeremy Wariner
    Yelena Isinbayeva

Опубликовано: Июль 2008
Рекламодатель: ADIDAS ADIDAS
Агентство: 180 AMSTERDAM 180 AMSTERDAM
Страна: Нидерланды Нидерланды
Категория:
Теги:

adidas: Yelena Isinbayeva

Принт, Печатная реклама, Реклама, adidas: Yelena Isinbayeva, , 180 AMSTERDAM,

Творческая группа:

  • To celebrate the start of the 2008 Olympic Games adidas presents a global print campaign called ‘Gold is not a Given’ featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie.

    In February 2008, these six adidas athletes flew to Beijing – six months before the Olympic Games began.

    Why?

    Because as gold medal favorites they knew winning is never guaranteed. That’s why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are iconic executions of the athletes in training.

    Client: adidas International
    Global Brand Communications Director: Kieran Riley
    Global Brand Communications Manager: Karen Zuccala
    Global Brand Communications: Claudia Ummenhofer

    Agency: 180 Amsterdam (180\TBWA)
    Creative Director: Dean Maryon, Paulo Martins, Carlos Furnari Business Director: Geoff Coyle
    Account Manager: Caroline BrittPlanning Director
    Planning Director: Andy Edwards
    Business Affairs: Kindra Schoemaker

    PRINT
    Senior Print Producer: Marlon Lee
    Executive Print Producer: David Corfield
    Photographer: Gus Powell
    Art Buyer: Kristina Florén
    Photographer for Yelena Isinbayeva: Paulo Martins
    Art Buyer for Yelena Isinbayeva: Maria Perez
    Graphic Designer and Studio Artist: Emile Wilmar
    Project Manager: Piers Bebbington
    Production Company: 2D PRODUCTIONS

    Athletes:
    Tyson Gay
    Allyson Felix
    Veronica Campbell-Brown
    Haile Gebrselassie
    Jeremy Wariner
    Yelena Isinbayeva

Опубликовано: Июль 2008
Рекламодатель: ADIDAS ADIDAS
Агентство: 180 AMSTERDAM 180 AMSTERDAM
Страна: Нидерланды Нидерланды
Категория:
Теги:

adidas: Veronica Campbell-Brown

Принт, Печатная реклама, Реклама, adidas: Veronica Campbell-Brown, , 180 AMSTERDAM,

Творческая группа:

  • To celebrate the start of the 2008 Olympic Games adidas presents a global print campaign called ‘Gold is not a Given’ featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie.

    In February 2008, these six adidas athletes flew to Beijing – six months before the Olympic Games began.

    Why?

    Because as gold medal favorites they knew winning is never guaranteed. That’s why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are iconic executions of the athletes in training.

    Client: adidas International
    Global Brand Communications Director: Kieran Riley
    Global Brand Communications Manager: Karen Zuccala
    Global Brand Communications: Claudia Ummenhofer

    Agency: 180 Amsterdam (180\TBWA)
    Creative Director: Dean Maryon, Paulo Martins, Carlos Furnari Business Director: Geoff Coyle
    Account Manager: Caroline BrittPlanning Director
    Planning Director: Andy Edwards
    Business Affairs: Kindra Schoemaker

    PRINT
    Senior Print Producer: Marlon Lee
    Executive Print Producer: David Corfield
    Photographer: Gus Powell
    Art Buyer: Kristina Florén
    Photographer for Yelena Isinbayeva: Paulo Martins
    Art Buyer for Yelena Isinbayeva: Maria Perez
    Graphic Designer and Studio Artist: Emile Wilmar
    Project Manager: Piers Bebbington
    Production Company: 2D PRODUCTIONS

    Athletes:
    Tyson Gay
    Allyson Felix
    Veronica Campbell-Brown
    Haile Gebrselassie
    Jeremy Wariner
    Yelena Isinbayeva

Опубликовано: Июль 2008
Рекламодатель: ADIDAS ADIDAS
Агентство: 180 AMSTERDAM 180 AMSTERDAM
Страна: Нидерланды Нидерланды
Категория:
Теги:

adidas: Jeremy Wariner

Принт, Печатная реклама, Реклама, adidas: Jeremy Wariner, , 180 AMSTERDAM,

Творческая группа:

  • To celebrate the start of the 2008 Olympic Games adidas presents a global print campaign called ‘Gold is not a Given’ featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie.

    In February 2008, these six adidas athletes flew to Beijing – six months before the Olympic Games began.

    Why?

    Because as gold medal favorites they knew winning is never guaranteed. That’s why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are iconic executions of the athletes in training.

    Client: adidas International
    Global Brand Communications Director: Kieran Riley
    Global Brand Communications Manager: Karen Zuccala
    Global Brand Communications: Claudia Ummenhofer

    Agency: 180 Amsterdam (180\TBWA)
    Creative Director: Dean Maryon, Paulo Martins, Carlos Furnari Business Director: Geoff Coyle
    Account Manager: Caroline BrittPlanning Director
    Planning Director: Andy Edwards
    Business Affairs: Kindra Schoemaker

    PRINT
    Senior Print Producer: Marlon Lee
    Executive Print Producer: David Corfield
    Photographer: Gus Powell
    Art Buyer: Kristina Florén
    Photographer for Yelena Isinbayeva: Paulo Martins
    Art Buyer for Yelena Isinbayeva: Maria Perez
    Graphic Designer and Studio Artist: Emile Wilmar
    Project Manager: Piers Bebbington
    Production Company: 2D PRODUCTIONS

    Athletes:
    Tyson Gay
    Allyson Felix
    Veronica Campbell-Brown
    Haile Gebrselassie
    Jeremy Wariner
    Yelena Isinbayeva

Опубликовано: Июль 2008
Рекламодатель: ADIDAS ADIDAS
Агентство: 180 AMSTERDAM 180 AMSTERDAM
Страна: Нидерланды Нидерланды
Категория:
Теги:

adidas: Jeremy Wariner

Принт, Печатная реклама, Реклама, adidas: Jeremy Wariner, , 180 AMSTERDAM,

Творческая группа:

  • To celebrate the start of the 2008 Olympic Games adidas presents a global print campaign called ‘Gold is not a Given’ featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie.

    In February 2008, these six adidas athletes flew to Beijing – six months before the Olympic Games began.

    Why?

    Because as gold medal favorites they knew winning is never guaranteed. That’s why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are iconic executions of the athletes in training.

    Client: adidas International
    Global Brand Communications Director: Kieran Riley
    Global Brand Communications Manager: Karen Zuccala
    Global Brand Communications: Claudia Ummenhofer

    Agency: 180 Amsterdam (180\TBWA)
    Creative Director: Dean Maryon, Paulo Martins, Carlos Furnari Business Director: Geoff Coyle
    Account Manager: Caroline BrittPlanning Director
    Planning Director: Andy Edwards
    Business Affairs: Kindra Schoemaker

    PRINT
    Senior Print Producer: Marlon Lee
    Executive Print Producer: David Corfield
    Photographer: Gus Powell
    Art Buyer: Kristina Florén
    Photographer for Yelena Isinbayeva: Paulo Martins
    Art Buyer for Yelena Isinbayeva: Maria Perez
    Graphic Designer and Studio Artist: Emile Wilmar
    Project Manager: Piers Bebbington
    Production Company: 2D PRODUCTIONS

    Athletes:
    Tyson Gay
    Allyson Felix
    Veronica Campbell-Brown
    Haile Gebrselassie
    Jeremy Wariner
    Yelena Isinbayeva

Опубликовано: Июль 2008
Рекламодатель: ADIDAS ADIDAS
Агентство: 180 AMSTERDAM 180 AMSTERDAM
Страна: Нидерланды Нидерланды
Категория:
Теги:

adidas: Allyson Felix

Принт, Печатная реклама, Реклама, adidas: Allyson Felix, , 180 AMSTERDAM,

Творческая группа:

  • To celebrate the start of the 2008 Olympic Games adidas presents a global print campaign called ‘Gold is not a Given’ featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie.

    In February 2008, these six adidas athletes flew to Beijing – six months before the Olympic Games began.

    Why?

    Because as gold medal favorites they knew winning is never guaranteed. That’s why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are iconic executions of the athletes in training.

    Client: adidas International
    Global Brand Communications Director: Kieran Riley
    Global Brand Communications Manager: Karen Zuccala
    Global Brand Communications: Claudia Ummenhofer

    Agency: 180 Amsterdam (180\TBWA)
    Creative Director: Dean Maryon, Paulo Martins, Carlos Furnari Business Director: Geoff Coyle
    Account Manager: Caroline BrittPlanning Director
    Planning Director: Andy Edwards
    Business Affairs: Kindra Schoemaker

    PRINT
    Senior Print Producer: Marlon Lee
    Executive Print Producer: David Corfield
    Photographer: Gus Powell
    Art Buyer: Kristina Florén
    Photographer for Yelena Isinbayeva: Paulo Martins
    Art Buyer for Yelena Isinbayeva: Maria Perez
    Graphic Designer and Studio Artist: Emile Wilmar
    Project Manager: Piers Bebbington
    Production Company: 2D PRODUCTIONS

    Athletes:
    Tyson Gay
    Allyson Felix
    Veronica Campbell-Brown
    Haile Gebrselassie
    Jeremy Wariner
    Yelena Isinbayeva

Опубликовано: Июль 2008
Рекламодатель: ADIDAS ADIDAS
Агентство: 180 AMSTERDAM 180 AMSTERDAM
Страна: Нидерланды Нидерланды
Категория:
Теги:

adidas: Allyson Felix

Принт, Печатная реклама, Реклама, adidas: Allyson Felix, , 180 AMSTERDAM,

Творческая группа:

  • To celebrate the start of the 2008 Olympic Games adidas presents a global print campaign called ‘Gold is not a Given’ featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie.

    In February 2008, these six adidas athletes flew to Beijing – six months before the Olympic Games began.

    Why?

    Because as gold medal favorites they knew winning is never guaranteed. That’s why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are iconic executions of the athletes in training.

    Client: adidas International
    Global Brand Communications Director: Kieran Riley
    Global Brand Communications Manager: Karen Zuccala
    Global Brand Communications: Claudia Ummenhofer

    Agency: 180 Amsterdam (180\TBWA)
    Creative Director: Dean Maryon, Paulo Martins, Carlos Furnari Business Director: Geoff Coyle
    Account Manager: Caroline BrittPlanning Director
    Planning Director: Andy Edwards
    Business Affairs: Kindra Schoemaker

    PRINT
    Senior Print Producer: Marlon Lee
    Executive Print Producer: David Corfield
    Photographer: Gus Powell
    Art Buyer: Kristina Florén
    Photographer for Yelena Isinbayeva: Paulo Martins
    Art Buyer for Yelena Isinbayeva: Maria Perez
    Graphic Designer and Studio Artist: Emile Wilmar
    Project Manager: Piers Bebbington
    Production Company: 2D PRODUCTIONS

    Athletes:
    Tyson Gay
    Allyson Felix
    Veronica Campbell-Brown
    Haile Gebrselassie
    Jeremy Wariner
    Yelena Isinbayeva

Опубликовано: Июль 2008
Рекламодатель: ADIDAS ADIDAS
Агентство: 180 AMSTERDAM 180 AMSTERDAM
Страна: Нидерланды Нидерланды
Категория:
Теги:

Freddy: Diving

Ролик, ТВ-реклама,   1861 United

Творческая группа:

  • Agency 1861united, Milan
    Advertiser: Freddy
    Business Sector: Sportswear
    Tagline: Let my muscles be up to my dreams
Опубликовано: Июль 2008
Рекламодатель: Freddy Freddy
Агентство: 1861 United 1861 United
Страна: Италия Италия
Категория:
Награды:
Теги:

Freddy: 100 Meters

Ролик, ТВ-реклама,   1861 United

Творческая группа:

  • Agency 1861united, Milan
    Advertiser: Freddy
    Business Sector: Sportswear
    Tagline: Let my muscles be up to my dreams
Опубликовано: Июль 2008
Рекламодатель: Freddy Freddy
Агентство: 1861 United 1861 United
Страна: Италия Италия
Категория:
Награды:
Теги:

Freddy: Rhytmic Gymnastic

Ролик, ТВ-реклама,   1861 United

Творческая группа:

  • Agency 1861united, Milan
    Advertiser: Freddy
    Business Sector: Sportswear
    Tagline: Let my muscles be up to my dreams
Опубликовано: Июль 2008
Рекламодатель: Freddy Freddy
Агентство: 1861 United 1861 United
Страна: Италия Италия
Категория:
Теги:

adidas: New Game Time

Принт, Печатная реклама, Реклама, adidas: New Game Time, , TBWA/China,

Творческая группа:

  • Agency: TBWA/China (TBWA\180)
    Client/Brand: adidas
    Creative directors:
    Carol Lam – Executive Creative Director

    James Lee and Raymond Chin- Creative Director

    Copywriter: Sharon Xu
    Art director: James Lee, Huang Cheng and Nie Lang
    Agency Producer/Art Buyer: Linda Tan
    Photographers:
    Mark Zibert and Monte Isom

    Illustrator: Raymond Wang
    Account Team:
    Koo Yeat Mung – Group Account Director

    Jill Ong – Account Director


    Production Company:
    Corbis Artist Representation for Mark Zibert

    Idea Digital Imaging for Monte Isom

    Retouching: Nelson Lim
    First Launch: 25, July, 2008
Опубликовано: Июль 2008
Рекламодатель: ADIDAS ADIDAS
Агентство: TBWA/China TBWA/China
Страна: Китай Китай
Категория:
Теги:

Johnson & Johnson: Cullen

Ролик, ТВ-реклама,   LOWE NEW YORK

Творческая группа:

  • Agency: Lowe New York
    Advertiser:Johnson & Johnson Corporation
    Brand: Johnson & Johnson
    Product: baby.com/thanksmom
    Business: Baby Hygiene
    Campaign: Olympics 2008
    Tagline: Thanks Mom
Опубликовано: Июль 2008
Рекламодатель: JOHNSON & JOHNSON JOHNSON & JOHNSON
Агентство: LOWE NEW YORK LOWE NEW YORK
Страна: США США
Категория:
Теги:

BBC Olympics: Monkey

Ролик, ТВ-реклама,   RKCR/Y&R

Творческая группа:

  • Client: BBC
    Agency: Red Bee Media, RKCR/Y&R
    Executive Creative Director: Damon Collins
    Creative: Paul Angus, Ted Heath
    Producer: Deborah Stewart, Cara Speller, Syleste Molyneaux
    Production Company: Passion Pictures, Zombie Flesh Eaters
    Director: Jamie Hewlett
    Animation Director: Pete Candeland, Rob Valley
    Animation Producer: Emma Phillips
    Music Composer & Producer: Damon Albarn
    Lead Vocals: Jia Ruhan
    Choir: Tianyuan Choir, Beijing
    Musical Director: David Coulter, Mike Smith
    Mixer: Jason Cox
    Engineer: Steve Sedgewick
    Sound Studio: 750mph
    Senior Engineer/Director: Andy Humphreys

    Gorillaz's Damon Albarn and Jamie Hewlett retell the Chinese Monkey King folk tale.

Nike: Nike Courage

Ролик, ТВ-реклама,  Nike Wieden + Kennedy Portland

Творческая группа:

  • Nike pushes forth with what it is calling the largest campaign in the brand's history. Based around the Olympics in Beijing, Nike debut a new global spot called "Courage," continue to promote the Nike Hyperdunk shoe and launch the "Human Race" event.

    "The TV ad celebrates quite frankly what we felt is one of the most inspirational brand statements of all time -- Just do it," said Joaquin Hidalgo, vp, global brand marketing, Nike. "It's at the core of an athlete's persona whether they are a professional or amateur. It's a call to arms to do better, to get to the next level."

    They are stories of triumph. Heartbreak. Passion. Power. They are moments defined not by victories or losses but by heroism displayed.



    Client: Nike
    URL: nike.com/courage

    Agency: Wieden+Kennedy, Portland
    Executive Producer: Ben Grylewicz
    Producer: Endy Hedman
    Creative Director: Dan Wieden/Alberto Ponte/Jeff Williams
    Creatives: Jelly Helm/Steve Luker/Hank Corwin
    Production Company: @radical.media, Santa Monica
    Director: Ralf Schmerberg
    Executive Producer: Donna Portaro
    Producer: Ben Schneider
    Research/Clearance: Susan Nickerson, Lizzy Eves, Dan Kern
    Online: Vendetta Post, Santa Monica
    Audio Post: Lime
    Music: "All These Things That I've Done" - The Killers
Опубликовано: Июль 2008
Рекламодатель: NIKE NIKE
Бренд: Nike Nike
Агентство: Wieden + Kennedy Portland Wieden + Kennedy Portland
Страна: США США
Категория:
Теги:

Visa: Michael Phelps

Ролик, ТВ-реклама,   TBWA

Творческая группа:

  • Agency: TBWA\Chiat\Day Los Angeles
    Advertiser: Visa International
    Brand: Visa
    Business Sector: Credit Cards
    Voice: Morgan Freeman
Опубликовано: Июль 2008
Рекламодатель: VISA VISA
Агентство: TBWA TBWA
Страна: США США
Категория:
Теги:

Visa: Derrick Redmond

Ролик, ТВ-реклама,   TBWA

Творческая группа:

  • Agency: TBWA\Chiat\Day Los Angeles
    Advertiser: Visa International
    Brand: Visa
    Business Sector: Credit Cards
    Voice: Morgan Freeman
Опубликовано: Июль 2008
Рекламодатель: VISA VISA
Агентство: TBWA TBWA
Страна: США США
Категория:
Теги:

Amnesty International: Shot

Принт, Печатная реклама, Реклама, Amnesty International: Shot, , DDB BUDAPEST,

Творческая группа:

  • Stop the world record of executions.
    China holds the current world record of executions with executing 1,010 people of 1,591 confirmed executions worldwide.
    Although the Beijing Olympic committee declared that hosting the Olympics will ‘help the development of human rights in China’.
    Join the fight against death penalty. www.amnesty.hu

    Advertising Agency: DDB Budapest, Hungary
    Creative Group Head: Lukasz Brzozowski
    Art Directors: Jorge Rodriguez, Nacho Forner
    Copywriters: Kanak Mehra, Gabor Ferenczy
    Illustrators: Benjamin Toth, Dora Katona
    Account: Magdolna Rekasi, Andre Musalf

Coca-Cola: Yao and LeBron Unity

Ролик, ТВ-реклама,   Wieden + Kennedy Portland

Творческая группа:

  • One month prior to the August 8 opening ceremonies, Coca-Cola is presenting a series of new Olympic advertising, marketing and digital activities for consumers. All the Coca-Cola Olympic Marketing centers around the theme of unity, cultural connections, and the celebration of Olympic Spirit around the world. The Coca-Cola China Olympic programs use the Mandarin expression "Shuang", meaning complete physical, emotional and spiritual refreshment, to describe the tremendous passion, pride and excitement felt by all Chinese as hosts of the 2008 Olympic Games.

    Client: Coca-Cola
    Agency: Wieden + Kennedy, Portland
    Creative Director: Hal Curtis, Sheena Brady
    Copywriter: Dylan Lee
    Art Director: Mira Kaddoura
    Agency Producer: Kevin Diller
    Production Company: Nexus
    Director: Smith & Foulkes
    Executive Producer: Julia Parfitt
    Producer: Melody Sylvester
    Audio Post: Digital One
    Music/Sound Design: Eclectic

Опубликовано: Июль 2008
Рекламодатель: COCA COLA COCA COLA
Агентство: Wieden + Kennedy Portland Wieden + Kennedy Portland
Страна: США США
Категория:
Теги:

Nike Lab: Spider

Ролик, ТВ-реклама,   WIEDEN+KENNEDY TOKYO

Творческая группа:

  • Go to the Web site

    Nike and AKQA get in a Beijing kind of mood.
    AKQA has launched its latest Nike Lab effort—a Beijing Games-themed site offering a look at 28 Olympic sports, the Nike-sponsored athletes who will compete and 40 "game-changing technologies" represented by the apparel/footwear brand's product line.

    The site's drop-down menu tabs lead to pages focusing on Nike-branded athletes competing in sports from basketball to BMX racing, video interviews with designers behind assorted Nike kicks and info on Nike technologies.

    Agency: W+K Tokyo

    Brand: Nike Lab

    URL: Nikelab.com

    3D Supervisor, Director: Andrew Hall

    Production: A52



    Project Name: Nike "Spider"

    Ad Agency: Wieden+Kennedy Tokyo
    Art Director: Chris Hutchinson
    Copywriter: Driscoll Reid
    Agency Producer: Jen Dennis

    Production Company: Elastic
    Director: Andrew Hall
    Executive Producer: Alex Gorodetzki

    VFX/CGI/Finishing Company: a52
    VFX Supervisor: Andrew Hall
    2D VFX Artist: Simon Scott
    3D VFX Lead Artist: Max Ulichney
    3D VFX Artist: Franz Vidal, Eli Guerron, Adam Newman
    Executive Producer: Ron Cosentino
    Producer: Jenny Bright

    Sound Design: Stimmung
    Sound Designer: Gus Koven

Опубликовано: Июль 2008
Рекламодатель: NIKE NIKE
Агентство: WIEDEN+KENNEDY TOKYO WIEDEN+KENNEDY TOKYO
Страна: Япония Япония
Категория:
Награды:
Теги:

Coca-Cola: Shuang City

Ролик, ТВ-реклама,

Творческая группа:

  • One month prior to the August 8 opening ceremonies, Coca-Cola is presenting a series of new Olympic advertising, marketing and digital activities for consumers. All the Coca-Cola Olympic Marketing centers around the theme of unity, cultural connections, and the celebration of Olympic Spirit around the world. The Coca-Cola China Olympic programs use the Mandarin expression "Shuang", meaning complete physical, emotional and spiritual refreshment, to describe the tremendous passion, pride and excitement felt by all Chinese as hosts of the 2008 Olympic Games.

    Product: Coca-Cola
    Agency: Red Lounge, Shanghai
    Creatives: Beresford Mitchell (Executive Creative Director)
    JULIAN HERNANDEZ (Creative Director)
    Antonin Lelievre (Art Director)
    Cherry Lee (Agency Producer)
    Wendi Chong (Agency Producer)
    Daniel Bergman (Executive Producer)
    Nick Dodet (Executive Producer)
    Director: Psyop
    Production Company: Stink
    Country: China
    Other Credits: Production Company (China): P.I.G. China
    Producers: Charlie O'Farrell and Fergus Brown
    Line Producers: Jeremy He and Joseph Yeung
    Director of Photography: Christopher Doyle
    Production Designer: Tim Yip
    Visual Effects: PSYOP
    VFX Producer: Kymberley Lim
    Offline Editor: Bill Smedley / Spotwelders
    Music & Sound Design: MassiveMusic

Опубликовано: Июль 2008
Рекламодатель: COCA COLA COCA COLA
Страна: Китай Китай
Категория:
Теги:

Beijing Olympic Games: Heroes

Ролик, ТВ-реклама,  OLYMPICS BEIJING OLYMPIC ADVERTISING CO.

Творческая группа:

  • China hopes a dramatic global TV promotion featuring tennis player Roger Federer and runner Haile Gebrselassie as mythic Greek heroes will heighten interest in the Beijing Olympics.

    The global campaign, which also features Olympic hopefuls including basketball legend Yao Ming, is called Heroes and its style apes the film 300.

    It was developed by the International Olympic Committee for use internationally by broadcasters who have the TV rights to air the Beijing Olympics.

AMNESTY INTERNATIONAL: SWIMMING

Принт, Печатная реклама, Реклама, AMNESTY INTERNATIONAL: SWIMMING, , TBWA,

Творческая группа:

  • Advertiser/Client: AMNESTY INTERNATIONAL
    Product/Service: HUMAN RIGHTS AWARENESS
    Advertising Agency: TBWA\PARIS
    Country: FRANCE
    Advertising Agency: TBWA\PARIS
    Country: FRANCE
    Executive Creative Director: Erik Vervroegen
    Creative Director: Erik Vervroegen
    Copywriter: Benoit Leroux
    Art Director: Philippe Taroux
    Photographer: Marc Gouby
    Art Buyer: Barbara Chevalier
    Account Supervisor: Anne Vincent/Tiphaine Ruault du Plessis
Опубликовано: Июнь 2008
Рекламодатель: AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL
Агентство: TBWA TBWA
Страна: Франция Франция
Категория:
Награды:
Теги:

AMNESTY INTERNATIONAL: WEIGHTLIFTING

Принт, Печатная реклама, Реклама, AMNESTY INTERNATIONAL: WEIGHTLIFTING, , TBWA,

Творческая группа:

  • Advertiser/Client: AMNESTY INTERNATIONAL
    Product/Service: HUMAN RIGHTS AWARENESS
    Advertising Agency: TBWA\PARIS
    Country: FRANCE
    Advertising Agency: TBWA\PARIS
    Country: FRANCE
    Executive Creative Director: Erik Vervroegen
    Creative Director: Erik Vervroegen
    Copywriter: Benoit Leroux
    Art Director: Philippe Taroux
    Photographer: Marc Gouby
    Art Buyer: Barbara Chevalier
    Account Supervisor: Anne Vincent/Tiphaine Ruault du Plessis
Опубликовано: Июнь 2008
Рекламодатель: AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL
Агентство: TBWA TBWA
Страна: Франция Франция
Категория:
Награды:
Теги:

AMNESTY INTERNATIONAL: ARCHERY

Принт, Печатная реклама, Реклама, AMNESTY INTERNATIONAL: ARCHERY, , TBWA,

Творческая группа:

  • Advertiser/Client: AMNESTY INTERNATIONAL
    Product/Service: HUMAN RIGHTS AWARENESS
    Advertising Agency: TBWA\PARIS
    Country: FRANCE
    Advertising Agency: TBWA\PARIS
    Country: FRANCE
    Executive Creative Director: Erik Vervroegen
    Creative Director: Erik Vervroegen
    Copywriter: Benoit Leroux
    Art Director: Philippe Taroux
    Photographer: Marc Gouby
    Art Buyer: Barbara Chevalier
    Account Supervisor: Anne Vincent/Tiphaine Ruault du Plessis
Опубликовано: Июнь 2008
Рекламодатель: AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL
Агентство: TBWA TBWA
Страна: Франция Франция
Категория:
Награды:
Теги:

MCDONALD'S: Beijing Olympics

Ролик, ТВ-реклама,   LEO BURNETT, Chicago

Творческая группа:

  • Agency: Leo Burnett North America, Chicago
    Advertiser: McDonald's
    Tagline: Let The Games Begin
Опубликовано: Июнь 2008
Рекламодатель: MCDONALD'S MCDONALD'S
Агентство: LEO BURNETT, Chicago LEO BURNETT, Chicago
Страна: США США
Категория:
Теги:

Sporza: Olympic games 2008

Ролик, ТВ-реклама,  Sporza DUVAL GUILLAUME

Творческая группа:

  • 68 olympic sports in 17 days can be confusing. Sporza TV keeps you on track
    TV Commercial for Sporza, the sport channel on Flemmish broadcaster VRT.
    Appearing European boxing champing Sugar Jackson and fencer Michael Bracke, both Belgian athletes.



    Agency: Duval Guillaume
    Production Company: Caviar
    Copywriter: Frederic Lootens
    Art Director: Bart Van Peer
    Creative directors: Peter Ampe, Katrien Bottez
    Account Directors: Isabel Peeters, An Van den Cruyce
    Strategic Planner: Tom Theys
    Media Planner: Davy Caluwaerts

Visa: Come Together

Ролик, ТВ-реклама,   TBWA\CHIAT\DAY New York

Творческая группа:

  • Agency: TBWA\Chiat\Day, New York
    Worldwide Creative Director: Lee Clow
    Executive Creative Director: Rob Schwartz
    Creative Director: Patrick O'Neill
    Art Director: Becca Morton
    Copywriter: Gage Clegg
    Agency Producers: Richard O'Neill, Rob Saxon
    Production Company: Superfad, Los Angeles
    Creative Directors: Justin Leibow, Peggy Oei
    Head of Production: Angela De Oliveira
    Producer: Camille Labouchere
    Design/Animation/Editorial: Superfad
    Editor: Charles Jensen
    Assistant Editor: Jeff Jenkins
    Designer/Animators: Bryan Cox, Adam Greene, Miles Kinghorn, Will Campbell, Sandy Chang, Eve Weinberg, James Hurlburt , Claudia Yi Leon, Matt Lavoy
    Visual Effects: Superfad, DTrain
    Post-Production: Dtrain
    Lead Artist- Ben Gibbs
    Visual Effects Supervisor- Dan Connelly
    Visual Effects Producer- Shannon Preece
    Visual Effects Artists- Dave Sarbel, Casey Price, Dylan Nathan, Christel Hazard
    Music: Elias
    Creative Director: Dave Gold
    Composer - Come Together: Nate Morgan
    Composer - Strug: Dave Wittman
    Executive Producer: Ann Haugen
    Mix House: Play Studios
    Mixer: John Bolan
Опубликовано: Май 2008
Рекламодатель: VISA VISA
Агентство: TBWA\CHIAT\DAY New York TBWA\CHIAT\DAY New York
Страна: США США
Категория:
Теги:

Visa: Strug

Ролик, ТВ-реклама,   TBWA\CHIAT\DAY New York

Творческая группа:

  • Agency: TBWA\Chiat\Day, New York
    Worldwide Creative Director: Lee Clow
    Executive Creative Director: Rob Schwartz
    Creative Director: Patrick O'Neill
    Art Director: Becca Morton
    Copywriter: Gage Clegg
    Agency Producers: Richard O'Neill, Rob Saxon
    Production Company: Superfad, Los Angeles
    Creative Directors: Justin Leibow, Peggy Oei
    Head of Production: Angela De Oliveira
    Producer: Camille Labouchere
    Design/Animation/Editorial: Superfad
    Editor: Charles Jensen
    Assistant Editor: Jeff Jenkins
    Designer/Animators: Bryan Cox, Adam Greene, Miles Kinghorn, Will Campbell, Sandy Chang, Eve Weinberg, James Hurlburt , Claudia Yi Leon, Matt Lavoy
    Visual Effects: Superfad, DTrain
    Post-Production: Dtrain
    Lead Artist- Ben Gibbs
    Visual Effects Supervisor- Dan Connelly
    Visual Effects Producer- Shannon Preece
    Visual Effects Artists- Dave Sarbel, Casey Price, Dylan Nathan, Christel Hazard
    Music: Elias
    Creative Director: Dave Gold
    Composer - Come Together: Nate Morgan
    Composer - Strug: Dave Wittman
    Executive Producer: Ann Haugen
    Mix House: Play Studios
    Mixer: John Bolan
Опубликовано: Май 2008
Рекламодатель: VISA VISA
Агентство: TBWA\CHIAT\DAY New York TBWA\CHIAT\DAY New York
Страна: США США
Категория:
Теги:

Support the French Olympic Team: HIGHER

Ролик, ТВ-реклама,   SAATCHI & SAATCHI (PARIS)

Творческая группа:

  • French people are traditionally passionate for national athletes performances’ during the Olympic Games; however, in the past, they have never brought to the French Olympic Team the same support as towards other tri-colored teams in an international competition. The issue of this Saatchi & Saatchi Paris campaign is to create a strong link between the French audience and the Olympic French team before and during the Games. The agency chose animation and a poetic and symbolic tone, with the illustrator Joris Clerté, to elevate Olympics values over the classic image of the sport. The film will soon be launched on TV and more especially on channels broadcasting the Olympics Games (France Télévisions Group, Canal +, Eurosport,…), as on the cinema and the web.


    Product : CNOSF
    Agency : Saatchi and Saatchi, Paris
    Executive Creative Director: Christophe Coffre
    Agency Producer: MARTINE JOLY & CHRISTINE BOUFFORT
    Director: JORIS CLERTE
    Prod. Co. : Mister Hyde
    Country : France

GE: Swimlanes

Принт, Печатная реклама, Реклама, GE: Swimlanes , , BBDO NEW YORK,

Творческая группа:

  • Agency: BBDO New York
    Advertiser: General Electric
    Brand: GE
    Business Sector: Manufacturing
    Market: United States
    Tagline: imagination at work
Опубликовано: Апрель 2008
Рекламодатель: GENERAL ELECTRIC GENERAL ELECTRIC
Агентство: BBDO NEW YORK BBDO NEW YORK
Страна: США США
Категория:
Теги:

GE: Windfarm

Принт, Печатная реклама, Реклама, GE: Windfarm , , BBDO NEW YORK,

Творческая группа:

  • Agency: BBDO New York
    Advertiser: General Electric
    Brand: GE
    Business Sector: Manufacturing
    Market: United States
    Tagline: imagination at work
Опубликовано: Апрель 2008
Рекламодатель: GENERAL ELECTRIC GENERAL ELECTRIC
Агентство: BBDO NEW YORK BBDO NEW YORK
Страна: США США
Категория:
Теги:

GE: Rice paddies

Принт, Печатная реклама, Реклама, GE: Rice paddies, , BBDO NEW YORK,

Творческая группа:

  • Agency: BBDO New York
    Advertiser: General Electric
    Brand: GE
    Business Sector: Manufacturing
    Market: United States
    Tagline: imagination at work
Опубликовано: Апрель 2008
Рекламодатель: GENERAL ELECTRIC GENERAL ELECTRIC
Агентство: BBDO NEW YORK BBDO NEW YORK
Страна: США США
Категория:
Теги:

Amnesty International: Torchure

Ролик, ТВ-реклама,   Sweetworld TV

Творческая группа:

  • Using characters loosely based on the Beijing Olympic mascots, the Fuwa, Sweetworld TV animate a powerful message about human rights abuses.


    Production Company: Sweetworld TV, London
    Director/Designer: Yasmeen Ismail
    Writers: Robin Ince, Lisle Turner
    Producers: Claire Coaché, Lisle Turner
    Editors: Kristyan Benedict, Matthias Stock
    Sound Design: Sonica Music
    Music: Matthew Clark

Visa: Beamon

Ролик, ТВ-реклама,   TBWA\CHIAT\DAY New York

Творческая группа:

  • Agency: TBWA\Chiat\Day, New York
    Worldwide Creative Director: Lee Clow
    Executive Creative Director: Rob Schwartz
    Creative Director: Patrick O'Neill
    Art Director: Becca Morton
    Copywriter: Gage Clegg
    Agency Producers: Richard O'Neill, Rob Saxon
    Production Company: Superfad, Los Angeles
    Creative Directors: Justin Leibow, Peggy Oei
    Head of Production: Angela De Oliveira
    Producer: Camille Labouchere
    Design/Animation/Editorial: Superfad
    Editor: Charles Jensen
    Assistant Editor: Jeff Jenkins
    Designer/Animators: Bryan Cox, Adam Greene, Miles Kinghorn, Will Campbell, Sandy Chang, Eve Weinberg, James Hurlburt , Claudia Yi Leon, Matt Lavoy
    Visual Effects: Superfad, DTrain
    Post-Production: Dtrain
    Lead Artist- Ben Gibbs
    Visual Effects Supervisor- Dan Connelly
    Visual Effects Producer- Shannon Preece
    Visual Effects Artists- Dave Sarbel, Casey Price, Dylan Nathan, Christel Hazard
    Music: Elias
    Creative Director: Dave Gold
    Composer - Come Together: Nate Morgan
    Composer - Strug: Dave Wittman
    Executive Producer: Ann Haugen
    Mix House: Play Studios
    Mixer: John Bolan
Опубликовано: Апрель 2008
Рекламодатель: VISA VISA
Агентство: TBWA\CHIAT\DAY New York TBWA\CHIAT\DAY New York
Страна: США США
Категория:
Теги:

Amnesty International: Beijing 2008

Принт, Печатная реклама, Реклама, Amnesty International: Beijing 2008, , DDB Warsaw,

Творческая группа:

  • Advertising Agency: DDB Warsaw, Poland
    Creative Director: Jozef Dutkiewicz
    Art Director: Arkadiusz Pawlik

    Copywriter: Natalia Dudek

    Olympic

Опубликовано: Апрель 2008
Рекламодатель: AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL
Агентство: DDB Warsaw DDB Warsaw
Страна: Польша Польша
Категория:
Теги:

Freddy: Gymnastic-beam

Принт, Печатная реклама, Реклама, Freddy: Gymnastic-beam, Freddy, 1861 United,

Творческая группа:

  • Official sponsor and supplier National Olympic team Beijing 2008


    Advertising Agency: 1861 United, Milan, Italy
    Creative Directors: Federico Pepe, Stefania Siani
    Art Directors: Federico Pepe, Micol Talso
    Copywriters: Stefania Siani, Luca Beato
    Photographer: Lorenzo Vitturi

Опубликовано: Февраль 2008
Бренд: Freddy Freddy
Агентство: 1861 United 1861 United
Страна: Италия Италия
Категория:
Награды:
Теги:

Freddy: Volleyball

Принт, Печатная реклама, Реклама, Freddy: Volleyball, Freddy, 1861 United,

Творческая группа:

  • Official sponsor and supplier National Olympic team Beijing 2008


    Advertising Agency: 1861 United, Milan, Italy
    Creative Directors: Federico Pepe, Stefania Siani
    Art Directors: Federico Pepe, Micol Talso
    Copywriters: Stefania Siani, Luca Beato
    Photographer: Lorenzo Vitturi

Опубликовано: Февраль 2008
Бренд: Freddy Freddy
Агентство: 1861 United 1861 United
Страна: Италия Италия
Категория:
Награды:
Теги:

Freddy: Rhythmical Dance

Принт, Печатная реклама, Реклама, Freddy: Rhythmical Dance, Freddy, 1861 United,

Творческая группа:

  • Official sponsor and supplier National Olympic team Beijing 2008


    Advertising Agency: 1861 United, Milan, Italy
    Creative Directors: Federico Pepe, Stefania Siani
    Art Directors: Federico Pepe, Micol Talso
    Copywriters: Stefania Siani, Luca Beato
    Photographer: Lorenzo Vitturi

Опубликовано: Февраль 2008
Бренд: Freddy Freddy
Агентство: 1861 United 1861 United
Страна: Италия Италия
Категория:
Награды:
Теги:

Freddy: 100 meters

Принт, Печатная реклама, Реклама, Freddy: 100 meters, Freddy, 1861 United,

Творческая группа:

  • Official sponsor and supplier National Olympic team Beijing 2008


    Advertising Agency: 1861 United, Milan, Italy
    Creative Directors: Federico Pepe, Stefania Siani
    Art Directors: Federico Pepe, Micol Talso
    Copywriters: Stefania Siani, Luca Beato
    Photographer: Lorenzo Vitturi



Опубликовано: Февраль 2008
Бренд: Freddy Freddy
Агентство: 1861 United 1861 United
Страна: Италия Италия
Категория:
Награды:
Теги:

Adidas: Soccer (Zheng Zhi)

Принт, Печатная реклама, Реклама, Adidas: Soccer (Zheng Zhi), , 180/TBWA,

Творческая группа:

  • Client: Adidas
    Agency: 180/TBWA
    Creative Director: Yang Yeo,
    Elvis Chau,
    Sarawut Hengsawad,
    Lesley Zhou,
    John Merrifield
    Copywriter: Leslsy Zhou,
    Sarawut Hengsawad,
    Nicky Zhang,
    Michelle Wu
    Photgrapher: Mark Zibert
    Illustrator: Luming,
    Lance Ma

Adidas: Behind every great athlete...

Ролик, ТВ-реклама,   180/TBWA

Творческая группа:

  • Agency: 180/TBWA
    Creative Director: Yang Yeo,
    Lesley Zhou,
    John Merrifield
    CD/Copywriter: Sarawut Hengsawad
    CD/Art Director: Elvis Chau
    Art Director: Nie Lang,
    Xia Zheng,
    Susie Sun,
    Amani Qian
    Copywriter: Leslsy Zhou,
    Nicky Zhang,
    Michelle Wu
    Production Company: Stink,
    Psyop
    Director: Psyop
    Producer: Mungo Maclagan,
    Lucia Grillo

Amnesty International: Shooting

Принт, Печатная реклама, Реклама, Amnesty International: Shooting, Amnesty International, MUW Saatchi & Saatchi,

Творческая группа:

  • In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers. Get involved: www.amnesty.sk

    Advertising Agency: MUW Saatchi & Saatchi, Slovakia
    Creative Director: Rasto Michalik
    Art Director: Radim Blaho
    Copywriters/Idea: Peter Izo, Matus Svirloch
    Photographer: Miso Bak
    Production Company: Hitchhiker

Amnesty International: Wrestling

Принт, Печатная реклама, Реклама, Amnesty International: Wrestling, Amnesty International, MUW Saatchi & Saatchi,

Творческая группа:

  • In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers. Get involved: www.amnesty.sk

    Advertising Agency: MUW Saatchi & Saatchi, Slovakia
    Creative Director: Rasto Michalik
    Art Director: Radim Blaho
    Copywriters/Idea: Peter Izo, Matus Svirloch
    Photographer: Miso Bak
    Production Company: Hitchhiker

Amnesty International: Boxing

Принт, Печатная реклама, Реклама, Amnesty International: Boxing, Amnesty International, MUW Saatchi & Saatchi,

Творческая группа:

  • In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers. Get involved: www.amnesty.sk

    Advertising Agency: MUW Saatchi & Saatchi, Slovakia
    Creative Director: Rasto Michalik
    Art Director: Radim Blaho
    Copywriters/Idea: Peter Izo, Matus Svirloch
    Photographer: Miso Bak
    Production Company: Hitchhiker

Amnesty International: Rings

Принт, Печатная реклама, Реклама, Amnesty International: Rings, Amnesty International, MUW Saatchi & Saatchi,

Творческая группа:

  • In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers. Get involved: www.amnesty.sk

    Advertising Agency: MUW Saatchi & Saatchi, Slovakia
    Creative Director: Rasto Michalik
    Art Director: Radim Blaho
    Copywriters/Idea: Peter Izo, Matus Svirloch
    Photographer: Miso Bak
    Production Company: Hitchhiker

Reporters without borders: Beijing 2008



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