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Рекламная кампания под названием «PICK-UP LINES» сделана агентством REDIFFUSION DYR для бренда COLGATE FRESH ENERGY GEL (компания COLGATE PALMOLIVE). Страна - Индия. Дата запуска: Январь 2005. Бизнес сектор: Косметика.
Творческая группа:
- Advertising Agency: REDIFFUSION DYR, INDIA, Mumbai
Creative Director: Zarvan Patel/Prashant Godbole
Scriptwriter: Nikhil Panjwani/Madhurpriya Choudhry
Agency Producer: Jai Sheth/Bijoy Deworah
Account Supervisor: Srishti Sawhney/Errol Marquis
Sound Engineer: Allen
Script in English
Man: Hey baby (Pause). You’re wild.
Girls: What?
Man: I’m west.
(Girls giggle)
SFX: Drum beat.
Man: Ooh, you’ve got lovely physics.
Girls: Really!
Man: And I’m professor of chemistry.
Girls: Yeah.
SFX: Drum beat.
Man: Hey, chewing gum. I’m stuck on you.
Girls: Umm... (giggle)
SFX: Drum beat.
Man: All those curves and me with no breaks. (pause) Peep. Peep.
Girls: Umm... (giggle)
SFX: Drum beat.
Man: Is it cold in here or are you’re just smuggling tic-tacs.
(Girls giggle)
SFX: Drum beat.
Man: Hey, lollipop. You’re so sweet. And I’m not diabetic.
Girls: Ooh... cute.
SFX: Drum beat.
Man: You’re like a flower and I’m love bug.
Girls: Nice.
SFX: Drum beat.
Man: Honey, can I offer you (beep) inches of strength and sensitivity.
Girls: Sure.
SFX: Drum beat.
MVO: The new seriously fresh Colgate Fresh Energy Gel. If it works for him...
Girls: Oooh..
MVO: ... Just think what it could do for you.
SFX: Drum beat.
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