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Рекламная кампания под названием «Surprisingly mild» сделана агентством SCHOLZ & FRIENDS для бренда Dean's Whisky (компания BROCO-MARKEN-IMPORT MATTHIESEN GMBH & CO.). Страна - Германия. Дата запуска: Февраль 2010. Бизнес сектор: Алкогольные напитки.
Творческая группа:
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Dean’s Whisky is especially mild. Which is why it appeals not only to rugged guys. The advertisement’s unusually humorous, feminine look and feel are designed to arouse the interest of a new target group and raise awareness of Dean’s Whisky above and beyond its loyal customer base.
Advertised brand: BROCO-MARKEN-IMPORT MATTHIESEN GMBH & CO. KG
Advert title(s): Surprisingly mild
Advertising Agency: Name, City, Country: Scholz & Friends NRW, Duesseldorf, Germany
Agency website:
http://www.s-f.com
Creative Director: Niels Alzen (Managing Director) & Alexander Hansen (Creative Director)
Art Director: Mario Zaradic (Junior Art Director
Copywriter: Annika Hüllebrand
Graphics: Sebastian Jahrmarkt (Trainee Art)
Photographer: Johannes Pöttgens
Additional credits: Raphael Brinkert (Managing Director), Bastian Kühl (Management Supervisor), Melanie Stein (Junior Account Manager)
Short rationale (optional): The motif playfully echoes one of the most well-known scenes in cinematic history: A warm draught of air blows a well-built Scot’s kilt up. The way this is portrayed is reminiscent of Marilyn Monroe’s famous scene in the film The Seven Year Itch.
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