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Рекламная кампания под названием «Hangman’s noose» сделана агентством SHIMONI FINKELSTEIN DRAFTFCB для бренда CARE FOR THE ELDERLY (компания ADAM LE ADAM). Страна - Израиль. Дата запуска: Февраль 2010. Бизнес сектор: Общественные сообщения.
Творческая группа:
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Campaign on behalf of Adam Le Adam, a charity for the Elderly, with the goal of raising public awareness of the shocking fact that every year an increasing number of elderly people commit suicide. Over 50% of all suicides are committed by senior citizens. We created the arresting image of an elderly woman knitting a noose to communicate the disturbing phenomenon of elderly suicides.
“Over 50% of all suicides are committed by senior citizens”
Advertiser: Adam Le Adam (Community For The Elderly)
Advertising Agency: Shimoni Finkelstein Draftfcb, Tel Aviv, Israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot
Art Director: Eldad Levi
Copywriter: Kobi Barki
Photographer: Menahem Reiss
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