Реклама на конвейере

Denver Water: Conveyor belt

• Название: Denver Water: Conveyor belt
• География: США
• Рекламодатели: Denver Water
• Рекламные агентства: Sukle Advertising & Design
• Бренды: WATER SAVING AWARENESS CAMPAIGN
• Ad Campaign: Denver Water (Use only what you need)
• Keep our rivers flowing. Use only what you need.
  
  Advertising Agency: Sukle Advertising & Design, Denver, USA
  Creative Director: Mike Sukle
  Art Directors: Andy Dutlinger, Jeff Euteneuer
  Copywriter: Jim Glynn
  Photographer: Jay Dickman
  Retouching: Matt Carpenter

Renault Scenic: Cashier's Desk

• Название: Renault Scenic: Cashier's Desk
• Рекламодатели: RENAULT
• Бренды: NEW RENAULT SCENIC
• География: Германия
• Рекламные агентства: PUBLICIS FRANKFURT
• Advertising Agency: PUBLICIS FRANKFURT, GERMANY
  Date Of 1st Implementation: 29/12/2005
  
  Stephen Quell Publicis Frankfurt Copywriter
  Daniel Dormeyer Publicis Frankfurt Account Director
  Stephan Ganser Publicis Frankfurt Concept Creative Leader
  Jens Helfrich Publicis Frankfurt Account Director
  Astrid Kauffmann Renault Germany Head of Creation
  Lars Heberer Publicis Frankfurt Art Director
  Gerald Heinecke Publicis Frankfurt Brand Director
  Joerg A. Ellhof Renault Germany Head of Marketing - Communication
  Stefan Leick Publicis Frankfurt Creative Director
  Sebastian Mensing Publicis Frankfurt Account Manager
  
  Special Credits
  Production: Christoph Weber
  
  Describe the communication goal(s) for this media entry
  To promote the exceptional roominess of the Renault Scénic and to restore its image as a preference in the family-van segment, the following unique promotional activity was implemented in large German supermarkets.
  
  Innovative Media Strategy: Show how your innovative media strategy represents a new, consumer insights based approach, gaining extra receptivity for the brand's message and strengthening the brand's connections with consumers.
  We mounted giant stickers on the transparent cash desks of supermarkets showing the Renault Scénic with an open trunk. Normally cash desks are used for signing receipts – this was the first time ever that they were used as a medium to promote a specific car.
  
  Engaging Creativity: Show how the media and the message work together to enhance the overall impact of the effort and engage the consumer.
  To demonstrate the vast loading space the Renault Scénic stickers on the cash desks gave the impression that all the goods on the conveyor belt were stored into the huge trunk of the car. Supported by a headline on the stickers:
  
  Up to 1840 litres of loading space. Renault Scénic.
  www.renault.de
  
  Encompassing the Audience: Show how the media idea travelled across and leveraged the most appropriate touch points and encompassed the target audience.
  We communicated the Renault Scénic's benefit of large loading space to the people directly on the spot where they are mostly confronted by space problems, the supermarket.
  
  Effectiveness: Show how the effort maximised the value of the investment and generated marketplace results
  Not measurable (no response element). Yet high curiosity achieved by the supermarkets' customers.

Western Union: Money Transfer

• Название: Western Union: Money Transfer
• Рекламодатели: WESTERN UNION
• География: Гонконг
• Рекламные агентства: PUBLICIS
• Advertising Agency: PUBLICIS WORLDWIDE HONG KONG, HONG KONG
  
  David Szabo Publicis Hong Kong Creative Director
  Leung Chung Publicis Hong Kong Art Director
  
  Date of 1st Implementation: 12 December 2007
  
  Describe the objective of the promotion.
  Domestic helpers in Hong Kong often use banks to remit money back home to their families. Banks have bank hours. Their processes are slow and inflexible. Usually these people support whole families on their modest income. So not only is this money vital but it's also vitally important that it can be received as soon as possible. We needed a quick, cheap, easy to get message that communicated Western Union's money transfer service was fast, (in fact in most cases the money can be received within 15 minutes).
  
  Describe how the promotion developed from concept to implementation.
  After the concept for the supermarket conveyer belt idea bought by Western Union, we identified the most appropriate supermarkets where our target customers shopped at and where we had agent locations nearby. Our client bought the idea straight away. However it took some serious lobbying before we could finally get one of the supermarket chains to work with us and make it a reality.
  
  Explain why the method of promotion was most relevant to the product or service.
  In Hong Kong domestic helpers only have one day off a week. Most of their time is spent in their employer's home or going out to buy food for the household.We only have two supermarket chains here and using the supermarket environment of one of these was the perfect place to connect with our target market. Additionally, the educational level of a lot of our customers is not so high. Having this very visible demonstration of our fast money transfer happening right in front of their eyes while standing in line waiting to pay was just what was needed.
  
  Describe the success of the promotion with both client and consumer including some quantifiable results.
  The effectiveness of this small campaign was very high. We reached nearly all of our existing customers as well as getting our message across loud and most importantly, clearly to those people still using banks to remit their money. We carried out research findings afterwards to gauge the effectiveness of the communication and the recall and general liking of this simple ad was nearly 90%.

Noah Donation Barcode

• Название: Noah Donation Barcode
• География: Германия
• Рекламодатели: NOAH
• Рекламные агентства: JUNG VON MATT
• Advertising Agency: Jung von Matt, Hamburg, Germany
  Creative Directors: Götz Ulmer, Daniel Frericks
  Art Director: Michael Wilk, Florian Zwinge
  Copywriters: Tobias Grimm, Henning Robert
  Illustrator: Florian Zwinge
  Photographer: Michael Seidler

Milky Way: Conveyor Belt (Checkout)

• Название: Milky Way: Conveyor Belt (Checkout)
• Рекламодатели: MARS
• Бренды: Milky Way
• География: США
• Рекламные агентства: BBDO NEW YORK

• Shoppers were treated to a moving demostration of a Milky Way bar's stretchy caramel.

  
  

  Note: The "Milky" half was affixed to the metallic portion, while the caramel and "Way" half was on the conveyor belt.

  
  

  Client: Mars

  Agency: BBDO, New York
  Chief Creative Officer: David Lubars, Bill Bruce
  Executive Creative Director: Greg Hahn
  Photographer: Craig Cutler
  Art Director: Frank Anselmo, Jayson Atienza
  Copywriter: Scott M. Kaplan, Tom Kraemer

McCain Chips: Endlessly Long

• Название: McCain Chips: Endlessly Long
• Рекламодатели: McCAIN FOODS
• География: Германия
• Рекламные агентства: TBWA WERBEAGENTUR
• Рекламные агентства: TBWA
• Advertising Agency: TBWA\WERBEAGENTUR, Hamburg, GERMANY
  Date Of 1st Implementation: 20/12/2007
  
  Dietrich Zastrow TBWA\ Germany Creative Director
  Kirsten Frenz TBWA\ Germany Art Director
  Sirgun Abel TBWA\ Germany Copywriter/Idea
  Angela Bollinger TBWA\ Germany Idea
  Sylvia Egert TBWA\ Germany Art Buying
  Henning Falk TBWA\ Germany Account Manager
  
  Describe the communication goal for this entry and show how your innovative media strategy represents a new, consumer insights based approach.
  To dramatise the extremely long McCain fries for everybody who is looking for a very special fries experience.
  Show how the creative execution enhanced the overall impact of the effort and engaged the consumer.
  We pasted the image of a very long Golden chip on the conveyor belt at the cash desk. By this we prove the endless length of the McCain Golden Longs fries.
  
  As the budget was low, we wanted to cause an impact in point of sale immediately, so that's exactly where we chose to touch the consumer.
  Given the low budget we needed a medium that already innately implied our key message: which is why we chose to brand the conveyor belt at cash registers. This endless belt perfectly dramatises the nearly endless length of McCain 1-2-3 Golden Longs.

Rama Cream: Conveyor Belt

• Название: Rama Cream: Conveyor Belt
• Рекламодатели: UNILEVER
• Бренды: RAMA MARGARINE
• География: Германия
• Рекламные агентства: JUNG VON MATT
• Advertising Agency: JUNG von MATT GERMANY, GERMANY
  Thimoteus Wagner Jung von Matt Creative Director
  Philipp Barth Jung von Matt Copywriter
  Mirjam Heinemann Jung von Matt Art Director
  Sina Gieselmann Jung von Matt Designer
  Christian Behrendt Jung von Matt Designer
  Deneke von Weltzien Jung von Matt Creative Director
  
  Objective
  To boost sales of Rama Cremefine.
  
  Development
  Rama Cremefine cream is so low in fat that you can eat as much of it as you like. To illustrate this fact, stickers with various cream treats were put on till conveyor belts at the point of sale. The treats therefore appeared to be eaten in quick succession by the consumer.
  
  Relevance
  Rama Cremefine has so little fat that you can enjoy more without having to feel guilty. This benefit was demonstrated and dramatised perfectly with the till conveyor belt – because the Cremefine treats just keep on moving into the consumer’s mouth.
  
  Outcome
  In comparison to the same period in the previous year, participating Wal-Mart supermarkets enjoyed a sensational 38% average boost in sales.

Always: Thin

• Название: Always: Thin
• Рекламодатели: PROCTER & GAMBLE
• Бренды: Procter& Gamble Always
• География: Аргентина
• Рекламные агентства: LEO BURNETT ARGENTINA
• Advertising Agency: LEO BURNETT ARGENTINA, Buenos Aires, ARGENTINA
  Date Of 1st Implementation: 07/11/2005
  
  Fabián Bonelli Leo Burnett Argentina VP, Chief Creative Officer
  Marina Caminal Leo Burnett Argentina Art Director
  Federico Puricelli Leo Burnett Argentina Agency Producer
  Bernardo Wisky Leo Burnett Argentina Copywriter
  Valeria Atencio Leo Burnett Argentina Account Director
  
  Communicate that the new Always feminine pads are really ultra thin.
  A non conventional place was chosen to communicate this idea, dramatising the medium and the message.
  Media and message worked together as a whole to dramatize how ultra thin the Always pads are. The supermarket check-out belt was ideal for meet this goal.
  90% of purchases at supermarkets are made by women. Our target was exposed to the message for at least three minutes.
  Investment was at supermarkets. The Always pads sales keep an upwards trend.

Philips Flat TV: Conveyor Belt

• Название: Philips Flat TV: Conveyor Belt
• Рекламодатели: PHILIPS
• География: Бразилия
• Рекламные агентства: DDB BRASIL
• Advertising Agency: DDB BRASIL, Sao Paulo, BRAZIL
  Creative Director: Miguel Bemfica/Mariana Sa/Sergio Valente
  Copywriter: Edson Oda
  Art Director: Rodrigo Bombana
  Account Supervisor: Ana Catarina Toscano
  Advertiser's Supervisor: Stefania Dardi
  Photographer: Marcus Hausser
  Type Of Ad: Non Standardized Outdoor
  Date of First Appearance: 13/04/2005
  

CASINO DI VENEZIA: KEEP PLAYING

• Название: CASINO DI VENEZIA: KEEP PLAYING
• Рекламодатели: CASINO DI VENEZIA
• Бренды: Cannes Lions 2007
• География: Италия
• Рекламные агентства: AdmCom
• Награды: London International Awards 2007, London Awards 2007 Outdoor Transport Silver, Cannes Lions 2007 Outdoor Bronze, Eurobest 2007 Outdoor Bronze, Eurobest 2007, The Cresta Awards 2008 Ambient Winner, Meribel Ad Festival 2008 Outdoor Cristal
• Type Of Entry: AMBIENT
  Category: Transit
  Title: KEEP PLAYING
  Advertiser/Client: CASINТ DI VENEZIA
  Product/Service: CASINO
  Advertising Agency, City: ADMCOM, Bologna
  Country: ITALY
  Advertising Agency, City: ADMCOM, Bologna
  Country: ITALY
  Executive Creative Director: Maurizio Cinti
  Creative Director: Maurizio Cinti
  Copywriter: Rebecca Rossi/Silva Fedrigo/Maurizio Cinti
  Art Director: Andrea Ligi/Sergio Lelli/Maurizio Cinti
  Producer: Alessandra Bigatti
  Account Supervisor: Elisabetta Santagata/Emiliana Palazzi
  Advertiser's Supervisor: Carlo Pagan/Claudio Bonamano

New Zurich Newspaper: Fresh From Press

• Название: New Zurich Newspaper: Fresh From Press
• Рекламодатели: New Zurich Newspaper
• География: Германия
• Рекламные агентства: JUNG VON MATT
• Advertising Agency: JUNG von MATT, Hamburg, GERMANY
  
  Oliver Voss Jung von Matt Creative Director
  Philipp Barth Jung von Matt Copywriter
  Mirjam Heinemann Jung von Matt Art Director
  Caroline Schubiger Jung von Matt Copywriter
  10.10.2006
  
  Describe the objective of the promotion.
  Show that the Swiss "New Zurich Newspaper" delivers the latest and most important news. Target audience: businessmen.
  
  Describe how the promotion developed from concept to implementation.
  A promotion at Basel airport, Switzerland. Waiting for their luggage, travelers get the impression that the "New
  Zurich Newspaper" is delivered just fresh from the press. The conveyor-belt delivering the luggage is transformed to a belt used at printing companies.
  
  Explain why the method of promotion was most relevant to the product or service.
  The conveyor-belt promotion shows that the "New Zurich Newspaper" is delivered fresh from the press.
  This is a key benefit of the paper. The airport is a perfect place to get in contact with the businessmen target group.
  
  Describe the success of the promotion with both client and consumer including some quantifiable results.
  Every business traveller that collected his luggage saw the promotion. This helped keeping the newspaper on number one position in the quality paper market.

Mercedes-Benz E-class: Baggage Conveyor

• Название: Mercedes-Benz E-class: Baggage Conveyor
• Рекламодатели: MERCEDES BENZ
• Бренды: MERCEDES E CLASS
• География: Австрия
• Рекламные агентства: SPRINGER & JACOBY
• Награды: ADCE Awards 2008 New & Mixed Media Gold

• At the airport in Salzburg (Austria), Mercedes-Benz fixed adhesive advertising foils on to two baggage conveyors. The foils show top views of Mercedes cars with their headlights on. In the corners of the baggage conveyor belts, the ad demonstrates how Mercedes-Benz's Intelligent Light System works.

  Title	Baggage Conveyor - Mercedes-Benz E-class
  Category	New & mixed media - 3.5 Ambient Media
  Award	Gold
  Agency	Springer & Jacoby Austria/Springer & Jacoby Germany
  Client	Mercedes-Benz
  Product	The E-class with Intelligent Light System
  Country	Austria
  Production Company	Sign Point Spitzer
  Creative Director	Paul Holcmann
  Art Director	Susanne Möbius
  Art Director	John Gloeden
  Graphics	Susanne Möbius
  Copywriter	Susanne Möbius
  Other	Account: H.P. Feichtner/K. Renne/S. Behrends

Looney Tunes: They're In Town (Conveyor Belt)

• Название: Looney Tunes: They're In Town (Conveyor Belt)
• Рекламодатели: WARNER BROS
• Бренды: CINEMA
• География: Бразилия
• Рекламные агентства: Lew Lara\ TBWA
• Advertising Agency: LEW LARA , Sao Paulo, BRAZIL
  Date Of 1st Implementation: 13/12/2003
  

  Leandro Mesquita Lew Lara Media Supervisor

  Luciana Kicushi Warner Director
  Mozar Gudim Lew Lara Art Director
  Leonardo Gonsalves Lew Lara Copywriter
  Marco versolato Lew Lara Creative Director
  
  Communication Goals
  Action and to accomplish this with a unique action both fun and faithful to the tradition of humor that’s made Looney Tunes so popular with fans of all ages.
  
  Media Strategy
  This type of media action had never been carried out before. It used the conveyor belts in airport baggage pick-up areas to reach targets at the moment they arrived and were waiting for their bags. Not only was this method unique, it was also spontaneous and non-intrusive. It surprised people offering them information and entertainment at a moment they were probably tired after their trip. This interlude of levity was presented in a friendly tone and achieved great impact with low dispersion, thereby strengthening the bond between product and consumer.
  
  Creative Executions
  The props with the cartoon figures that transmitted the concept of the movie as well as the context of the situation created, were strategically thought out, selected and allocated in accord with the place chosen for the action. The perfect match between the pieces and the scenario created an atmosphere of fantasy within an everyday situation, bringing the universe of the movie to its target public and transmitting the information precisely as intended.
  
  Media Effort
  The media idea guaranteed that the action would be totally appropriate for advertising the launch of the movie, combining planning, creation and perfect execution within the intended context of fun and novelty, bringing Looney Tunes to Brazil and starting the campaign at the point of arrival, the airport.
  

  Value For Money

  The action, in addition to its instant impact on the targets present at the airport, also generated a great deal of buzz. What’s more, it was covered by various news sources, significantly increasing its reach via spontaneous media.

AIRPORT CONVEYOR BELT

• Название: AIRPORT CONVEYOR BELT
• Рекламодатели: IBM
• Бренды: IBM THINKPAD
• География: Индия
• Рекламные агентства: OGILVY & MATHER ADVERTISING

• Account Supervisor: Vikram Menon/Priyanka Nayak

  Advertiser Supervisor: Rahul Agarwal

  Creative Team: Asif Ansari/B. Haridas
  

Emirates: Moai

• Название: Emirates: Moai
• Рекламодатели: EMIRATES AIRLINES
• География: Германия
• Рекламные агентства: SAATCHI & SAATCHI FRANKFURT
• Advertising Agency: SAATCHI & SAATCHI, Frankfurt, GERMANY
  
  Eberhard Kirchhoff Saatchi & Saatchi Creative Director
  Petra Sievers Saatchi & Saatchi Art Director
  Michael Muck Saatchi & Saatchi Copywriter
  Stephan Pfeiffer Saatchi & Saatchi Copywriter
  Burkhart von Scheven Saatchi & Saatchi Executive Creative Director
  
  Date of 1st Implementation: 04.10.2006
  
  A simple idea to make it clear to passengers that there is a higher free baggage allowance with Emirates. The concept was presented with a photo montage: a real Moai was digitally placed on the baggage conveyer. This Moai was used to create three sculptures made of fire-proof plastic and the surface looked like it was made of real stone. They were then attached to three conveyer belts so that they could go around in circles without falling over. The airport in Munich was an ideal location as the baggage conveyer belts stand free in the room and are filled centrally. The Moais went round in circles for three months.
  
  The users of such a free-baggage allowance were addressed in the place where they are particularly aware of the weight of their baggage: right at the baggage claim area. Also, it is a place where you have to wait for a long time and you can get bored easily. The figure, which really can’t be missed, is attention-catching and gives you something to talk about.
  
  The Moais were a real attraction for the people waiting at the baggage conveyer belts. Finally something interesting to look at whilst waiting! Every daily newspaper in Munich reported on it, as did important business publications such as “Manager Magazin”. About 700,000 viewers.

Toyota RAV4: Airport Sales Take Off

• Название: Toyota RAV4: Airport Sales Take Off
• Рекламодатели: TOYOTA
• Бренды: TOYOTA RAV4
• География: Дания
• Рекламные агентства: MEDIACOM
• Advertising Agency: MEDIACOM, Copenhagen, DENMARK
  
  Thomas Busk MediaCom Denmark Account Director
  Bjarne Spellerberg Orfelt Wibroe, Duckert & Partners Group Account Director
  Lisbeth Halberg Franck Toyota Denmark
  Morten Kristensen MediaCom Denmark Group Account Director
  Kenny Brendstrup Wibroe, Duckert & Partners Project Manager
  
  Objective
  The campaign had the following goals:
  1) To support sales of stock before the new RAV4 model introduction in January 2006
  2) To build on the strategy of making surprising and innovative solutions to the task of creating test drives – a critical KPI in 2005.
  
  Development
  This was challenging, as the RAV4 was already on print and on local dealers advertising. This was enhanced by limited budget and bad timing – July-August – peak summer holiday period. Target group insight showed that potential test drivers travel a lot – both on business and leisure. Additionally, they have busy lives prioritising family and vacations. We utilised these elements - delivering our message in appropriate surroundings.
  The airport setting was chosen as:
  1) peak period in number of travellers,
  2) Unexpected for the Target Group to find RAV4/Toyota here
  3) coming home from holiday, transportation is Top of Mind
  
  Relevance
  Miniature Toyata Rav4’s were placed on the luggage conveyor belt in all major International Airports in Denmark, where they “drove” around exposing waiting passengers to the message.
  On the car a board was mounted - communicating the excellent price and offering an easy way to book a test drive via SMS. The SMS media is easy to use at this pit stop as most passengers turn on their phones, when arriving at the terminal!
  
  Outcome
  This campaign was one of several new and innovative campaigns for Toyota with the objective of generating test drives. By utilising relevant consumer insights the campaigns have all successfully placed the Toyota car park at different consumer touch points.
  
  Results
  The campaign exceeded expectations in terms of creating a Magic Moment with the consumers. A lot of pictures were taken, smiles were exchanged and Word of Mouth was achieved.
  
  In all, sales targets for the campaign were achieved – making this a
  
  successful campaign for Toyota Denmark.

Sushi King: The Greatest Running Sushi In Town

• Название: Sushi King: The Greatest Running Sushi In Town
• Рекламодатели: SUSHI KINGS
• География: Австрия
• Рекламные агентства: FCB Retail Vienna
• Advertising Agency: FCB RETAIL, Vienna, AUSTRIA
  Date Of 1st Implementation: 01/01/2006
  
  Erich Falkner FCB Retail Creative Director
  Andreas Gesierich FCB Retail Art Director
  Petra Penner FCB Retail Account Management
  Gerold Kubitschek Art for Art Sushi Design
  Daniel Senitschnig FCB Retail Graphic Design
  
  Our goal was to call attention to the excellent ‘Running Sushi’ restaurant ‘Sushi King’ in the City of Salzburg, especially among tourists from Asia who came to visit Salzburg on occasion of the ‘Mozart-Year’ 2006.
  The basic idea was to make tourists aware of the restaurant immediately after having arrived at the Salzburg airport. Oversized sushis were placed on ultra large plates on the luggage conveyor belt in the arrival hall.
  While waiting for their luggage, the tourists’ attention was attracted to a moving sushi bearing the message “Greatest Running Sushi in Town”. Interested tourists were able to take the restaurant’s business cards from the plates as they passed by.
  The campaign caused a sensation and a number of local press media reported on it. This media coverage also resulted in increased awareness of Salzburg’s inhabitants.
  The sushis were placed on the conveyor belt of the Salzburg airport for two months which resulted in an 18% increase of the restaurant’s sales volume. Within only a few days, the total costs of €850 for the entire campaign was compensated by the increase in turnover!

VW Polo Blue Motion: Sushi Belt

• Название: VW Polo Blue Motion: Sushi Belt
• Рекламодатели: VW
• Бренды: VW Polo Bluemotion
• География: Германия
• Рекламные агентства: DDB DUSSELDORF
• Рекламодатели: Volkswagen
• Advertising Agency: DDB GERMANY, Duesseldorf, GERMANY
  Date Of 1st Implementation: 03/06/2006
  
  Amir Kassaei DDB Group Germany GmbH Chief Creative Officer
  Eric Schoeffler DDB Germany/DDB Düsseldorf Executive Creative Director
  Heiko Freyland/Raphael Milczarek DDB Germany/DDB Düsseldorf Creative Director
  Fabian Kirner/Michael Kittel DDB Germany/DDB Düsseldorf Art Director
  Felix Lemcke/Jan Propach DDB Germany/DDB Düsseldorf Copy Writer
  Louisa Ibing DDB Germany/DDB Düsseldorf Account Director
  Madeleine Recht/Nadine Kunst DDB Group Germany Project Manager
  Johannes Haverkamp DDB Germany/DDB Düsseldorf Camera/Editor
  
  The task: Show people that with the Polo BlueMotion you can drive up to 1100 km without a petrol stop. Therefore we decided to reach the public at a place where it got voluntarily in contact with the medium and saw the product benefit directly in action.
  
  We put small model cars of the Polo BlueMotion on the conveyor belts in Sushi bars. On the cars small signs and dispensers were placed with the following messages: “Up to 1100 km without a petrol stop. The Polo BlueMotion.“ and “Grab it and win!“.
  Everybody who took a card out of the dispenser and introduced the code printed on it into the „Polo BlueMotion“ microsite could fix a test drive online and automatically took part in a raffle.
  100 weekend trips with the Polo BlueMotion were distributed among more than 20,000 participants. Including a complete petrol filling for a distance of 1,100 kilometres, of course. 820 Polo BlueMotion were sold in 2006. The production margin for 2007 was consequently increased.

Paramount Home Entertainment: Indiana Goes Sushi

• Название: Paramount Home Entertainment: Indiana Goes Sushi
• Рекламодатели: PARAMOUNT
• География: Япония
• Рекламные агентства: HAKUHODO
• Advertising Agency: HAKUHODO CREATIVE & DEVELOPMENT, Tokyo, JAPAN
  Date Of 1st Implementation: 27/11/2004
  

  YUKI ISHII HAKUHODO CREATIVE & DEVELOPMENT COPY WRITER

  TOSHIHIRO KOMATSU HAKUHODO CREATIVE & DEVELOPMENT ART DIRECTOR
  YASUNORI SUZUKI HAKUHODO CREATIVE & DEVELOPMENT AGENCY PRDUCER
  KEIKO EBISAWA HAKUHODO CREATIVE & DEVELOPMENT AGENCY PRODUCER
  MAKOTO HIRAYAMA TELESPOT PRODUCER
  HIRO TAKEUCHI HAKUHODO CREATIVE & DEVELOPMENT CREATIVE DIRECTOR
  
  Communication Goals
  Everyone is familiar, perhaps even too familiar, with the Indiana Jones DVD. We would like people to hear about this re-release as flash news.
  
  Media Strategy
  The essence of the Indiana Jones stories is surprise. Indiana Jones pops up in unexpected places.
  
  Creative Executions
  Japanese people are very fond of going to the very Japanese-style conveyer-belt sushi bars. Everyone would be very surprised if Indiana Jones made an appearance in one of these.
  
  Media Effort
  Every customer stared as Indiana Jones appeared on a conveyer-belt sushi plate. Children stretched out their hands to the plate Indiana Jones was on, and young people took photos with camera-equipped mobile phones.
  

  Value For Money

  Indiana Jones DVD sales ¥120,000,000; advertising budget ¥25,000,000

SUSHI CONVEYOR

• Название: SUSHI CONVEYOR
• Рекламодатели: RONDEBOSCH TRAVEL
• Бренды: TRAVEL AGENT
• Рекламные агентства: THE JUPITER DRAWING ROOM
• География: Южная Африка
• Creators Copywriter: STEVE JACKSON Art Director: P.J. KENSLEY Account Supervisor: Advertiser Supervisor: CHARL NEL Creative Director: ROSS CHOWLES Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

TUI: Sushi Conveyor Belt

• Название: TUI: Sushi Conveyor Belt
• Рекламодатели: TUI
• География: Германия
• Рекламные агентства: JUNG VON MATT
• Advertising Agency: JUNG von MATT GERMANY, GERMANY
  Date Of 1st Implementation: 01/03/2005
  
  Fabian Frese Jung von Matt Texter
  Deneke von Weltzien Jung von Matt Creative Partner
  Oliver Voss Jung von Matt Creative Partner
  Nils Eberhardt Jung von Matt Art Director
  
  Communication Goals
  TUI is Europes biggest tour operator. To most people TUI is known for offering complete holiday packages. But besides this service they also offer worldwide flights. The goal was to bring this service to the attention of TUI customers.
  
  Media Strategy
  Our target group loves surprises and things they have not seen before. So we spoke to them at a place they least expected: on the treadmill of a Sushi restaurant. The exotic Asian atmosphare of these restaurants makes customers feel like being on a one-hour holiday. Perfect conditions to convince them of a real trip to Asia.
  
  Creative Executions
  In many Sushi restaurants customers are sitting in front of a conveyer belt that is packed with small dishes so the customers can take a look at the dishes passing by and pick the plate they want. Miniature suitcases were placed on these conveyer belts, so they were moving around just as on a luggage conveyor belt at the airport. On the suitcases guests could read TUI´s special offer for a flight to Japan, the motherland of Sushi.
  
  Media Effort
  The suitcases were installed in several big Sushi restaurants in Germany's main cities.
  
  Value For Money
  The days following the campaign several newspapers wrote about this very funny and unconventional idea. TUI was recognised as very sympathetic and innovative. And last, but not least, as a tour operator with excellent flight offers.