Подведены результаты второго по значимости конкурса рекламы Южной Америки - Wave Festival 2009.
Южная Америка, постоянно производящая жизнерадостно-маргинальный креатив, ежегодно проводит два собственных фестиваля:
FIAP
и
Wave
. И каждый из них стоит того, чтобы обратить внимание на его результаты. Южноамериканский креатив отличает особая цветовая гамма, легкий подход к жизни со всеми иее трудностями, минимум надрыва и драмы в сообщениях, краткость копирайтинга и совершенство арт-дирекшена.
FIAP немного более известен в мире и имеет чуть больший вес, нежели Wave, однако же результаты Wave Festival также представляют собой еще один срез самого яркого - в буквальном смысле - креатива в мире.
Agency: Almap BBDO Comunicações, São Paulo
Advertiser: PepsiCo
Brand: Gatorade
GOLD
Nutri Balance: Hand
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Название: Nutri Balance: Hand
География: Чили
Рекламные агентства: Prolam Y&R Santiago
Бренды: Nutri Balance
Ad Campaign: Nutri Balance (Bad food, bad dog)
Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada, Alvaro Becker
Art Directors: Fabrizio Capraro, Andres Echeverria
Digital Retoucher / Illustrator: Raul Pardo
Account Supervisor: Juan Carlos Meza
Published: April 2009
Hospital Aleman: Tree
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Название: Hospital Aleman: Tree
География: Аргентина
Рекламодатели: Hospital Aleman
Рекламные агентства: DEL CAMPO NAZCA SAATCHI & SAATCHI
Бренды: HOSPITAL ALEMÁN
Ad Campaign: Hospital Aleman - Parents say, Children do
Tagline: The best health plan for children.
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Director: Mariano Serkin/ Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Directors: Lucas Panizza, Norberto Vatrano
Art Director: Fede Setter
Copywriter: Charlie Lanús
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Account Assistant: Catalina Saine Ferrer
Producer at the agency: Lucila Dragan
Hospital Aleman: Stairs
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Название: Hospital Aleman: Stairs
География: Аргентина
Рекламодатели: Hospital Aleman
Рекламные агентства: DEL CAMPO NAZCA SAATCHI & SAATCHI
Бренды: HOSPITAL ALEMÁN
Ad Campaign: Hospital Aleman - Parents say, Children do
Tagline: The best health plan for children.
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Director: Mariano Serkin/ Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Directors: Lucas Panizza, Norberto Vatrano
Art Director: Fede Setter
Copywriter: Charlie Lanús
Account Director: Paula Gambardella
Account Supervisor: Valeria Magrini
Account Assistant: Catalina Saine Ferrer
Producer at the agency: Lucila Dragan
Saxsofunny sound production: Thunder
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Название: Saxsofunny sound production: Thunder
География: Бразилия
Рекламодатели: saxsofunny
Рекламные агентства: DM9DDB
Бренды: SOUND PRODUCTION COMPANY
Ad Campaign: Saxsofunny sound production company - Noisy interactive poster
Награды: Clio Awards 2009 Print Bronze
Brand: Saxsofunny sound production company
Agency: DM9DDB Brasil
Executive Creative Director: Sergio Valente, Rodolfo Sampaio, Julio Andery
Creative Director: Marcelo Reis, Guilherme Jahara
Art Director: Gustavo Victorino
Copywriter: Otavio Schiavon
Country: Brazil
Saxsofunny sound production: Typewriter
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Название: Saxsofunny sound production: Typewriter
География: Бразилия
Рекламодатели: saxsofunny
Рекламные агентства: DM9DDB
Бренды: SOUND PRODUCTION COMPANY
Ad Campaign: Saxsofunny sound production company - Noisy interactive poster
Награды: Clio Awards 2009 Print Bronze
Brand: Saxsofunny sound production company
Agency: DM9DDB Brasil
Executive Creative Director: Sergio Valente, Rodolfo Sampaio, Julio Andery
Creative Director: Marcelo Reis, Guilherme Jahara
Art Director: Gustavo Victorino
Copywriter: Otavio Schiavon
Country: Brazil
Saxsofunny sound production: Bonfire
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Название: Saxsofunny sound production: Bonfire
География: Бразилия
Рекламодатели: saxsofunny
Рекламные агентства: DM9DDB
Бренды: SOUND PRODUCTION COMPANY
Ad Campaign: Saxsofunny sound production company - Noisy interactive poster
Награды: Clio Awards 2009 Print Bronze
Brand: Saxsofunny sound production company
Agency: DM9DDB Brasil
Executive Creative Director: Sergio Valente, Rodolfo Sampaio, Julio Andery
Creative Director: Marcelo Reis, Guilherme Jahara
Art Director: Gustavo Victorino
Copywriter: Otavio Schiavon
Country: Brazil
FRUIT BOX
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Название: FRUIT BOX
Рекламодатели: Volkswagen
Бренды: VW TRUCKS
Рекламные агентства: ALMAPBBDO
География: Бразилия
Company: ALMAPBBDO, BRAZIL Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches, Dulcidio Caldeira Copywriter: Eduardo Andrietta Art Director: Marcus Kawamura, Ary Nogueira Account Supervisor: FERNAO COSI Advertiser's Supervisor: Ana Maria Oliveira Typographer: Jose Roberto Bezerra Photographer: Hugo Treu
BEER BOX
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Название: BEER BOX
Рекламодатели: Volkswagen
Бренды: VW TRUCKS
Рекламные агентства: ALMAPBBDO
География: Бразилия
Company: ALMAPBBDO, BRAZIL Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches, Dulcidio Caldeira Copywriter: Eduardo Andrietta Art Director: Marcus Kawamura, Ary Nogueira Account Supervisor: FERNAO COSI Advertiser's Supervisor: Ana Maria Oliveira Typographer: Jose Roberto Bezerra Photographer: Hugo Treu
MILK BOX
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Название: MILK BOX
Рекламодатели: Volkswagen
Бренды: VW TRUCKS
Рекламные агентства: ALMAPBBDO
География: Бразилия
Company: ALMAPBBDO, BRAZIL Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches, Dulcidio Caldeira Copywriter: Eduardo Andrietta Art Director: Marcus Kawamura, Ary Nogueira Account Supervisor: FERNAO COSI Advertiser's Supervisor: Ana Maria Oliveira Typographer: Jose Roberto Bezerra Photographer: Hugo Treu
EGG BOX
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Название: EGG BOX
Рекламодатели: Volkswagen
Бренды: VW TRUCKS
Рекламные агентства: ALMAPBBDO
География: Бразилия
Company: ALMAPBBDO, BRAZIL Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches, Dulcidio Caldeira Copywriter: Eduardo Andrietta Art Director: Marcus Kawamura, Ary Nogueira Account Supervisor: FERNAO COSI Advertiser's Supervisor: Ana Maria Oliveira Typographer: Jose Roberto Bezerra Photographer: Hugo Treu
SILVER
Downy Softener: Naked woman at bedroom
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Название: Downy Softener: Naked woman at bedroom
Бренды: DOWNY
География: Аргентина
Рекламные агентства: GREY ARGENTINA
Ad Campaign: Downy Softener (You feel like your clothes are not there)
Executive Creative Director: Pablo Gil, Sebastián Garín
Creative Director: Diego Rubio, Coco Olivera
Copywriter: Coco Olivera, Diego Rubio
MTV: Eat this ad
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Название: MTV: Eat this ad
Рекламодатели: MTV
География: Бразилия
Рекламные агентства: LODUCCA
Награды: FIAP 2009 Print Silver
Client: MTV
Agency: Loducca, Sao Paulo
Creative Director: Guga Ketzer
Head of Art: Cassio Moron
Art Director: Daniel Poletto, Kika Botto e Carlos Thunm
Copywriter: Rodrigo Senra e Andre Godoi
Country: Brazil
MTV: Madonna
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Название: MTV: Madonna
География: Бразилия
Рекламодатели: MTV
Рекламные агентства: LODUCCA
Ad Campaign: ong live rock n' roll. Always use condoms
Награды: FIAP 2009 Print Gold
Long live rock n' roll. Always use condoms.
Advertising Agency: Loducca, São Paulo, Brazil
Creative Director: Guga Ketzer
Art Director: Daniel Poletto
Copywriter: Rodrigo Senra
Nutri Balance: Husband
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Название: Nutri Balance: Husband
География: Чили
Рекламные агентства: Prolam Y&R Santiago
Бренды: Nutri Balance
Ad Campaign: Nutri Balance (Bad food, bad dog)
Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Directors: Francisco Cavada, Alvaro Becker
Art Directors: Fabrizio Capraro, Andres Echeverria
Digital Retoucher / Illustrator: Raul Pardo
Account Supervisor: Juan Carlos Meza
Published: April 2009
Fedex Express: Trumpet
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Название: Fedex Express: Trumpet
Рекламодатели: FEDEX
Бренды: FEDEX EXPRESS
Рекламные агентства: DM9 DDB
Ad Campaign: Fedex Express - Hand over
География: Сингапур
Награды: Cannes Lions 2009 Press Bronze, Clio Awards 2009 Print Silver, The New York Festival Awards 2009, NYF 2009 Print Silver
Advertised brand: Fedex Express
Advertising Agency (Name, City, Country): DDB, Brasil
Agency website:
http://www.dm9ddb.com.br
Creative Director: Rodolfo Sampaio, Julio Andery, Sergio Valente
Art Director: Benjamin Yung Jr.
Copywriter: Arício Fortes
Photographer: Marcus Hausser
Fedex Express: Robot
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Название: Fedex Express: Robot
Рекламодатели: FEDEX
Бренды: FEDEX EXPRESS
Рекламные агентства: DM9 DDB
Ad Campaign: Fedex Express - Hand over
География: Сингапур
Награды: Cannes Lions 2009 Press Bronze, Clio Awards 2009 Print Silver, The New York Festival Awards 2009, NYF 2009 Print Silver
Advertised brand: Fedex Express
Advertising Agency (Name, City, Country): DDB, Brasil
Agency website: http://www.dm9ddb.com.br
Creative Director: Rodolfo Sampaio, Julio Andery, Sergio Valente
Art Director: Benjamin Yung Jr.
Copywriter: Arício Fortes
Photographer: Marcus Hausser
Advertising Agency (Name, City, Country): JWT Santiago Chile
Creative Director: Matías Lecaros / Sergio Rosati
Art Director: Matías Lecaros
Copywriter: Matías Lecaros
Illustrator: Astro Image Creators, Cristian Gastelo / Boris Berstel
Photographer: Astro Image Creators, Cristian Gastelo / Boris Berstel
Other additional credits: Leo Farfan / Tomás Vidal / Tomás Neely / Israel Urrutia
BRONZE
La Verdad: Star
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Название: La Verdad: Star
Бренды: La Verdad
География: Венесуэла
Рекламные агентства: Publicis Venezuela
TALKING AD
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Название: TALKING AD
Рекламодатели: NEXTEL
Бренды: TELECOMUNNICATION COMPANY
Рекламные агентства: LODUCCA
География: Бразилия
Награды: Shortlist
Company: Loducca, BRAZIL Creative Director And Copywriter: Guga Ketzer Media Director: Silvio Calissi Head Of Art And Art Director: Cassio Moron Art Director: Roberta Moraes Producer: Sid Fernandes Media Manager: Angela Xavier Account Supervisor: Raquele Aizemberg Account Manager: Aldo Moino Media Supervisor: Zeze Dias Account Supervisor: Luiza Pirani
GPS
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Название: GPS
Рекламодатели: NOKIA
Бренды: NOKIA WITH GPS
Рекламные агентства: JWT Brasil
География: Бразилия
Company: JWT BRASIL, BRAZIL Executive Creative Director: MARIO D'ANDREA Creative Director: Mario D'Andrea/Roberto Fernandez Copywriter: Andrea Siqueira/Rodrigo Toledo Art Director: Rinaldo Ferrarezzi
PIG
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Название: PIG
Рекламодатели: BAYER
Бренды: ALKA SELTZER
Рекламные агентства: ALMAPBBDO
География: Бразилия
Company: ALMAPBBDO, BRAZIL Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches/Dulcidio Caldeira Copywriter: Andre Kassu Art Director: Marcos Medeiros Account Supervisor: Wilson Pereira Advertiser's Supervisor: Maria Luiza Dias Typographer: Jose Roberto Bezerra Photographer: Hugo Treu
COW
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Название: COW
Рекламодатели: BAYER
Бренды: ALKA SELTZER
Рекламные агентства: ALMAPBBDO
География: Бразилия
Company: ALMAPBBDO, BRAZIL Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches/Dulcidio Caldeira Copywriter: Andre Kassu Art Director: Marcos Medeiros Account Supervisor: Wilson Pereira Advertiser's Supervisor: Maria Luiza Dias Typographer: Jose Roberto Bezerra Photographer: Hugo Treu
CHICKEN
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Название: CHICKEN
Рекламодатели: BAYER
Бренды: ALKA SELTZER
Рекламные агентства: ALMAPBBDO
География: Бразилия
Company: ALMAPBBDO, BRAZIL Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches/Dulcidio Caldeira Copywriter: Andre Kassu Art Director: Marcos Medeiros Account Supervisor: Wilson Pereira Advertiser's Supervisor: Maria Luiza Dias Typographer: Jose Roberto Bezerra Photographer: Hugo Treu
EX-WIFE'S LAWYER
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Название: EX-WIFE'S LAWYER
Рекламодатели: BAYER
Бренды: ASPIRIN AND CAFIASPIRIN
Рекламные агентства: ALMAPBBDO
География: Бразилия
Company: ALMAPBBDO, BRAZIL Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches/Dulcídio Caldeira Copywriter: Marco Giannelli (pernil) Art Director: Ary Nogueira Advertiser's Supervisor: Maria Luiza Dias Typographer: José Roberto Bezerra
TEENAGE DAUGHTER'S BOYFRIEND
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Название: TEENAGE DAUGHTER'S BOYFRIEND
Рекламодатели: BAYER
Бренды: ASPIRIN AND CAFIASPIRIN
Рекламные агентства: ALMAPBBDO
География: Бразилия
Company: ALMAPBBDO, BRAZIL Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches/Dulcídio Caldeira Copywriter: Marco Giannelli (pernil) Art Director: Ary Nogueira Advertiser's Supervisor: Maria Luiza Dias Typographer: José Roberto Bezerra
BOSS' JOKES
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Название: BOSS' JOKES
Рекламодатели: BAYER
Бренды: ASPIRIN AND CAFIASPIRIN
Рекламные агентства: ALMAPBBDO
География: Бразилия
Company: ALMAPBBDO, BRAZIL Executive Creative Director: Marcello Serpa Creative Director: Luiz Sanches/Dulcídio Caldeira Copywriter: Marco Giannelli (pernil) Art Director: Ary Nogueira Advertiser's Supervisor: Maria Luiza Dias Typographer: José Roberto Bezerra
Bold: Tomato
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Название: Bold: Tomato
География: Чили
Рекламные агентства: GREY CHILE
Бренды: BOLD DETERGENT
Ad Campaign: Bold Chile
Advertising Agency: Grey Chile
Creative Directors: Miguel Angel Cerdeira, Enrique Zúñiga
Art Director / Copywriter / Illustrator: Pablo Urrutia
Photographer: Shutterstock
Bold: Fries
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Название: Bold: Fries
География: Чили
Рекламные агентства: GREY CHILE
Бренды: BOLD DETERGENT
Ad Campaign: Bold Chile
Advertising Agency: Grey Chile
Creative Directors: Miguel Angel Cerdeira, Enrique Zúñiga
Art Director / Copywriter / Illustrator: Pablo Urrutia
Photographer: Shutterstock
Bold: Pizza
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Название: Bold: Pizza
География: Чили
Рекламные агентства: GREY CHILE
Бренды: BOLD DETERGENT
Ad Campaign: Bold Chile
Advertising Agency: Grey Chile
Creative Directors: Miguel Angel Cerdeira, Enrique Zúñiga
Art Director / Copywriter / Illustrator: Pablo Urrutia
Photographer: Shutterstock
NOIR COFFEE: SPY
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Название: NOIR COFFEE: SPY
География: Аргентина
Рекламодатели: BONAFIDE
Рекламные агентства: craverolanis
Бренды: CAFE NOIR
Ad Campaign: BONAFIDE COFFEE (Keeps you awake)
Награды: Cannes Lions 2008 Press Bronze
Advertiser/Client: BONAFIDE
Product/Service: NOIR COFFEE
Advertising Agency, City: CRAVEROLANIS, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: CRAVEROLANIS, Buenos Aires
Country: ARGENTINA
Executive Creative Director: Juan Cravero/Darнo Lanis
Creative Director: Toto Marelli
Copywriter: Adolfo Rodriguez Saб
Art Director: Diego Urbano
Photographer: Buena Vista Fotografнa
Account Supervisor: Laura Erobaldi
Advertiser's Supervisor: Ivan Canales
NOIR COFFEE: SCIENTIST
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Название: NOIR COFFEE: SCIENTIST
География: Аргентина
Рекламодатели: BONAFIDE
Рекламные агентства: craverolanis
Бренды: CAFE NOIR
Ad Campaign: BONAFIDE COFFEE (Keeps you awake)
Награды: Cannes Lions 2008 Press Bronze
Advertiser/Client: BONAFIDE
Product/Service: NOIR COFFEE
Advertising Agency, City: CRAVEROLANIS, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: CRAVEROLANIS, Buenos Aires
Country: ARGENTINA
Executive Creative Director: Juan Cravero/Darнo Lanis
Creative Director: Toto Marelli
Copywriter: Adolfo Rodriguez Saб
Art Director: Diego Urbano
Photographer: Buena Vista Fotografнa
Account Supervisor: Laura Erobaldi
Advertiser's Supervisor: Ivan Canales
DIRECTV Plus: Batman
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Название: DIRECTV Plus: Batman
Рекламодатели: DIRECTV
География: Колумбия
Рекламные агентства: LEO BURNETT COLOMBIANA
Награды: London International Awards 2008 Print Silver, Clio Awards 2009 Print Bronze, NYF 2009 Outdoor Silver
Corporate Name of Client: DIRECTV
Agency: Leo Burnett Colombiana, Bogota
Executive Creative Directors: Carlos Murad/Otavio Schiavon/Rodrigo Davila
Creative Directors: Fernando Hernandez/Mauricio Sarmiento
Copywriters: Christian Duran/Mauricio Sarmiento
Art Directors: Fernando Hernandez/Fabio Mendoza/Juliana Forero
Illustrator: Zumo
Corporate Name of Client: DIRECTV
Agency: Leo Burnett Colombiana, Bogota
Executive Creative Directors: Carlos Murad/Otavio Schiavon/Rodrigo Davila
Creative Directors: Fernando Hernandez/Mauricio Sarmiento
Copywriters: Christian Duran/Mauricio Sarmiento
Art Directors: Fernando Hernandez/Fabio Mendoza/Juliana Forero
Illustrator: Zumo
DIRECTV Plus: Teletubbies
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Название: DIRECTV Plus: Teletubbies
Рекламодатели: DIRECTV
География: Колумбия
Рекламные агентства: LEO BURNETT COLOMBIANA
Corporate Name of Client: DIRECTV
Agency: Leo Burnett Colombiana, Bogota
Executive Creative Directors: Carlos Murad/Otavio Schiavon/Rodrigo Davila
Creative Directors: Fernando Hernandez/Mauricio Sarmiento
Copywriters: Christian Duran/Mauricio Sarmiento
Art Directors: Fernando Hernandez/Fabio Mendoza/Juliana Forero
Illustrator: Zumo
SOUND OF MUSIC
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Название: SOUND OF MUSIC
Рекламодатели: DIRECTV
Бренды: DIRECTV PLUS
Рекламные агентства: LEO BURNETT COLOMBIANA
География: Колумбиа
Награды: Shortlist
Company: LEO BURNETT COLOMBIANA, COLOMBIA, Bogotá Executive Creative Director: Carlos Murad Creative Director: Fernando Hernández/Mauricio Sarmiento Copywriter: Christian Duran Art Director: Fabio Mendoza/Christian Duran Account Manager: Felipe Afanador Illustrator: Zumo Studio Photographer: Zumo Studio
PANAMERICANA SCHOOL OF ART: How far does your creativity go
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Название: PANAMERICANA SCHOOL OF ART: How far does your creativity go
География: Бразилия
Рекламодатели: PANAMERICANA SCHOOL OF ART
Рекламные агентства: ALMAP BBDO
Ad Campaign: Panamericana Escola de Arte e Design - How far does your creativity go
Награды: Cannes Lions 2009 Press Gold
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Marcello Serpa, Luiz Sanches, Dulcídio Caldeira
Copywriter: Andre Godoi
Art Director: Andre Gola
Producer: José Roberto Bezerra
Account Supervisors: Martha Almeida, Isabela Filippi
Advertiser’s Supervisor: Enrique Lipszyc
How far does your creativity go
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Название: How far does your creativity go
География: Бразилия
Рекламодатели: PANAMERICANA SCHOOL OF ART
Рекламные агентства: ALMAP BBDO
Ad Campaign: Panamericana Escola de Arte e Design - How far does your creativity go
Награды: Cannes Lions 2009 Press Gold
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Marcello Serpa, Luiz Sanches, Dulcídio Caldeira
Copywriter: Andre Godoi
Art Director: Andre Gola
Producer: José Roberto Bezerra
Account Supervisors: Martha Almeida, Isabela Filippi
Advertiser’s Supervisor: Enrique Lipszyc
How far does your creativity go
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Название: How far does your creativity go
География: Бразилия
Рекламодатели: PANAMERICANA SCHOOL OF ART
Рекламные агентства: ALMAP BBDO
Ad Campaign: Panamericana Escola de Arte e Design - How far does your creativity go
Награды: Cannes Lions 2009 Press Gold
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Marcello Serpa, Luiz Sanches, Dulcídio Caldeira
Copywriter: Andre Godoi
Art Director: Andre Gola
Producer: José Roberto Bezerra
Account Supervisors: Martha Almeida, Isabela Filippi
Advertiser’s Supervisor: Enrique Lipszyc
BONES 1
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Название: BONES 1
Рекламодатели: SOS MATA ATLANTICA
Бренды: SOS ATLANTIC FOREST
Рекламные агентства: JWT
География: Бразилия
Company: JWT, BRAZIL Executive Creative Director: Mario D'andrea Creative Director: Mario D'andrea/Roberto Fernandez Copywriter: Christian Fontana Art Director: Pedro Izique Account Manager: Renata Máximo Account Supervisor: Gabriela Lorenzetti Advertiser's Supervisor: Ana Ligia Scachetti Illustrator: Pedro Izique
BONES 2
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Название: BONES 2
Рекламодатели: SOS MATA ATLANTICA
Бренды: SOS ATLANTIC FOREST
Рекламные агентства: JWT
География: Бразилия
Company: JWT, BRAZIL Executive Creative Director: Mario D'andrea Creative Director: Mario D'andrea/Roberto Fernandez Copywriter: Christian Fontana Art Director: Pedro Izique Account Manager: Renata Máximo Account Supervisor: Gabriela Lorenzetti Advertiser's Supervisor: Ana Ligia Scachetti Illustrator: Pedro Izique
BONES 3
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Название: BONES 3
Рекламодатели: SOS MATA ATLANTICA
Бренды: SOS ATLANTIC FOREST
Рекламные агентства: JWT
География: Бразилия
Company: JWT, BRAZIL Executive Creative Director: Mario D'andrea Creative Director: Mario D'andrea/Roberto Fernandez Copywriter: Christian Fontana Art Director: Pedro Izique Account Manager: Renata Máximo Account Supervisor: Gabriela Lorenzetti Advertiser's Supervisor: Ana Ligia Scachetti Illustrator: Pedro Izique
The hippies saw many colors too. The difference is now you don’t have to take anything.
Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
BEATLES
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Название: BEATLES
Рекламодатели: HSBC
Бренды: HSBC INVESTMENT
Рекламные агентства: JWT Brasil
География: Бразилия
Company: JWT BRASIL, BRAZIL Executive Creative Director: MARIO D'ANDREA Creative Director: MARIO D'ANDREA Copywriter: GUSTAVO GUSMAO Art Director: Pedro Izique
EINSTEIN
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Название: EINSTEIN
Рекламодатели: HSBC
Бренды: HSBC INVESTMENT
Рекламные агентства: JWT Brasil
География: Бразилия
Company: JWT BRASIL, BRAZIL Executive Creative Director: MARIO D'ANDREA Creative Director: MARIO D'ANDREA Copywriter: GUSTAVO GUSMAO Art Director: Pedro Izique
Huggies: Poopface
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Название: Huggies: Poopface
Рекламодатели: HUGGIES
Бренды: HUGGIES DIAPERS
География: Бразилия
Рекламные агентства: OGILVY
Ad Campaign: Huggies (Poopfaces)
Advertising Agency: Ogilvy, São Paulo, Brazil
Creative Vice President: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Frederico Saldanha
Art Director / Illustrator: Guilherme Nobrega
Copywriter: Claudio Lima
Photographer: Flickr (kid's parents)
Huggies: Poopface 2
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Название: Huggies: Poopface 2
География: Бразилия
Рекламодатели: HUGGIES
Рекламные агентства: OGILVY
Ad Campaign: Huggies (Poopfaces)
Advertising Agency: Ogilvy, São Paulo, Brazil
Creative Vice President: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Frederico Saldanha
Art Director / Illustrator: Guilherme Nobrega
Copywriter: Claudio Lima
Photographer: Flickr (kid's parents)
Huggies: Poopface 3
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Название: Huggies: Poopface 3
География: Бразилия
Рекламодатели: HUGGIES
Рекламные агентства: OGILVY
Ad Campaign: Huggies (Poopfaces)
Advertising Agency: Ogilvy, São Paulo, Brazil
Creative Vice President: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Frederico Saldanha
Art Director / Illustrator: Guilherme Nobrega
Copywriter: Claudio Lima
Photographer: Flickr (kid's parents)
Huggies: Poopface 4
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Название: Huggies: Poopface 4
Рекламодатели: HUGGIES
География: Бразилия
Рекламные агентства: OGILVY
Ad Campaign: Huggies (Poopfaces)
Advertising Agency: Ogilvy, São Paulo, Brazil
Creative Vice President: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Frederico Saldanha
Art Director / Illustrator: Guilherme Nobrega
Copywriter: Claudio Lima
Photographer: Flickr (kid's parents)
Kellogg's Sucrilhos: Dolls
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Название: Kellogg's Sucrilhos: Dolls
Рекламодатели: KELLOGG COMPANY
Бренды: SUCRILHOS KELLOGG'S
География: Бразилия
Рекламные агентства: LEO BURNETT BRASIL
Ad Campaign: Kellogg's Sucrilhos (It's Important Thing)
Kellogg's Sucrilhos: Hair Cut
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Название: Kellogg's Sucrilhos: Hair Cut
Рекламодатели: KELLOGG COMPANY
Бренды: SUCRILHOS KELLOGG'S
География: Бразилия
Рекламные агентства: LEO BURNETT BRASIL
Ad Campaign: Kellogg's Sucrilhos (It's Important Thing)
Kellogg's Sucrilhos: Classroom
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Название: Kellogg's Sucrilhos: Classroom
Рекламодатели: KELLOGG COMPANY
Бренды: SUCRILHOS KELLOGG'S
География: Бразилия
Рекламные агентства: LEO BURNETT BRASIL
Ad Campaign: Kellogg's Sucrilhos (It's Important Thing)
Kellogg's Sucrilhos: Beauty Pagent
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Название: Kellogg's Sucrilhos: Beauty Pagent
Рекламодатели: KELLOGG COMPANY
Бренды: SUCRILHOS KELLOGG'S
География: Бразилия
Рекламные агентства: LEO BURNETT BRASIL
Ad Campaign: Kellogg's Sucrilhos (It's Important Thing)
Latinstock: China
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Название: Latinstock: China
Рекламодатели: Latinstock
Рекламные агентства: DDB BRASIL
Бренды: LATINSTOCK IMAGE BANK
Ad Campaign: Great photos come without a brief
Награды: The New York Festival Awards 2009, NYF 2009 Print Silver
Great photos come without a brief.
The world's largest image bank.
Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Julio Andery, Rodolfo Sampaio, Sergio Valente
Art Director: Rodrigo Bombana
Copywriter: Edson Oda
Photographer: LatinStock
Latinstock: Vietnam
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Название: Latinstock: Vietnam
Рекламодатели: Latinstock
Рекламные агентства: DDB BRASIL
Бренды: LATINSTOCK IMAGE BANK
Ad Campaign: Great photos come without a brief
Награды: The New York Festival Awards 2009, NYF 2009 Print Silver
Great photos come without a brief.
The world's largest image bank.
Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Julio Andery, Rodolfo Sampaio, Sergio Valente
Art Director: Rodrigo Bombana
Copywriter: Edson Oda
Photographer: LatinStock
LoJack Car Security System: Light Bulb
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Название: LoJack Car Security System: Light Bulb
Бренды: LoJack
География: Колумбия
Рекламные агентства: LEO BURNETT COLOMBIA
Ad Campaign: LoJack Car Alarm (Pursuit)
Награды: FIAP 2008 PRINT & OUTDOOR GOLD
Advertising Agency: Leo Burnett, Colombia
Art Director: Carlos Murad
Copywriter: Otavio Schiavon
Illustrator: Diana Buitrago
Photographer: German Rojas
LoJack Car Security System: Magnet
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Название: LoJack Car Security System: Magnet
Бренды: LoJack
География: Колумбия
Рекламные агентства: LEO BURNETT COLOMBIA
Ad Campaign: LoJack Car Alarm (Pursuit)
Награды: FIAP 2008 PRINT & OUTDOOR GOLD
Advertising Agency: Leo Burnett, Colombia
Art Director: Carlos Murad
Copywriter: Otavio Schiavon
Illustrator: Diana Buitrago
Photographer: German Rojas
Alarm
LoJack Car Security System: Boomerang
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Название: LoJack Car Security System: Boomerang
Бренды: LoJack
География: Колумбия
Рекламные агентства: LEO BURNETT COLOMBIA
Ad Campaign: LoJack Car Alarm (Pursuit)
Награды: FIAP 2008 PRINT & OUTDOOR GOLD
Advertising Agency: Leo Burnett, Colombia
Art Director: Carlos Murad
Copywriter: Otavio Schiavon
Illustrator: Diana Buitrago
Photographer: German Rojas
Alarm
LoJack Car Security System: Bone
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Название: LoJack Car Security System: Bone
Бренды: LoJack
География: Колумбия
Рекламные агентства: LEO BURNETT COLOMBIA
Ad Campaign: LoJack Car Alarm (Pursuit)
Награды: FIAP 2008 PRINT & OUTDOOR GOLD
Advertising Agency: Leo Burnett, Colombia
Art Director: Carlos Murad
Copywriter: Otavio Schiavon
Illustrator: Diana Buitrago
Company: DDB BRASIL, BRAZIL Executive Creative Director: Sergio Valente/Julio Andery/Rodolfo Sampaio Creative Director: Julio Andery/Rodolfo Sampaio Copywriter: Arício Fortes Art Director: Benjamin Yung Jr. Account Supervisor: Suzana Poli/Thelma Mayr Advertiser's Supervisor: Joel Amorim Photographer: Ale Catan Producer: Edson Harada
TEA KETTLE
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Название: TEA KETTLE
Рекламодатели: HENKEL
Бренды: PRITT GLUE
Рекламные агентства: DDB BRASIL
География: Бразилия
Company: DDB BRASIL, BRAZIL Executive Creative Director: Sergio Valente/Julio Andery/Rodolfo Sampaio Creative Director: Julio Andery/Rodolfo Sampaio Copywriter: Arício Fortes Art Director: Benjamin Yung Jr. Account Supervisor: Suzana Poli/Thelma Mayr Advertiser's Supervisor: Joel Amorim Photographer: Ale Catan Producer: Edson Harada
Ad Campaign: SHANGRI-LA TRAVEL AGENCY (A trip can change your life)
Награды: Cannes Lions 2008 Press Silver, London International Awards 2008 Print Silver
Advertiser/Client: SHANGRI-LA
Product/Service: TRAVEL AGENCY
Advertising Agency, City: AGENCIA3, Rio de Janeiro
Country: BRAZIL
Advertising Agency, City: AGENCIA3, Rio de Janeiro
Country: BRAZIL
Creative Director: Álvaro Rodrigues
Copywriter: Pedro Levier
Art Director: Tiago Peregrino
Art Buyer: Bárbara Borges
Account Supervisor: Cândida Quadrelli
Advertiser's Supervisor: Monica Olivence
Ad Campaign: SHANGRI-LA TRAVEL AGENCY (A trip can change your life)
Награды: Cannes Lions 2008 Press Silver, London International Awards 2008 Print Silver
Advertiser/Client: SHANGRI-LA
Product/Service: TRAVEL AGENCY
Advertising Agency, City: AGENCIA3, Rio de Janeiro
Country: BRAZIL
Advertising Agency, City: AGENCIA3, Rio de Janeiro
Country: BRAZIL
Creative Director: Álvaro Rodrigues
Copywriter: Pedro Levier
Art Director: Tiago Peregrino
Art Buyer: Bárbara Borges
Account Supervisor: Cândida Quadrelli
Advertiser's Supervisor: Monica Olivence
Ad Campaign: SHANGRI-LA TRAVEL AGENCY (A trip can change your life)
Награды: Cannes Lions 2008 Press Silver, London International Awards 2008 Print Silver
Advertiser/Client: SHANGRI-LA
Product/Service: TRAVEL AGENCY
Advertising Agency, City: AGENCIA3, Rio de Janeiro
Country: BRAZIL
Advertising Agency, City: AGENCIA3, Rio de Janeiro
Country: BRAZIL
Creative Director: Álvaro Rodrigues
Copywriter: Pedro Levier
Art Director: Tiago Peregrino
Art Buyer: Bárbara Borges
Account Supervisor: Cândida Quadrelli
Advertiser's Supervisor: Monica Olivence
В номинации Outdoor большая часть победителей дублируется с победителями в Press. Поэтому мы предлагаем вашему вниманию только те работы, которых не было выше:
Tagline: The air that cools your home, heats up the world.
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director / Copywriter: Alvaro Becker
Photographer: Felipe Hernandez
Art Directors: Fabrizio Capraro, Renzo Vaccaro
BRONZE
WALL
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Название: WALL
Рекламодатели: CVV
Бренды: PHONE SERVICE SUPPORT FOR DEPRESSION
Рекламные агентства: Leo Burnett Brazil
География: Бразилия
Company: LEO BURNETT BRAZIL, BRAZIL Creative Director: Ruy Lindenberg Copywriter: Carla Cancellara, Tomas Correa Art Director: Paulo Areas, Renato Butori, Henrique Del Lama
ARROWS
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Название: ARROWS
Рекламодатели: DUPONT
Бренды: DUPONT ARMURA
Рекламные агентства: OGILVY BRASIL
География: Бразилия
Company: Ogilvy Brasil, BRAZIL Vp Executive Creative Director: Anselmo Ramos Head Of Art: Denis Kakazu Creative Director: Fred Saldanha Copywriter: Marcelo Padoca Art Director: Fernando Reis Account Supervisor: Louise Beltrão Account Supervisor: Maira Bandeira Account Supervisor: Evandro Guimarães
Havaianas: Ride A Convertible
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Название: Havaianas: Ride A Convertible
Рекламодатели: Havaianas
География: Бразилия
Рекламные агентства: ALMAPBBDO
Ad Campaign: Havaianas (Ink)
Награды: Clio Awards 2009 Poster Bronze
Advertising Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Creative Director: Marcello Serpa
Art Director: Danilo Boer
Copywriter: Tales Bahu
Photographer: Hugo Treu, Daishi Pais
Illustrator: Gelmi, MSampaio
Typographer: José Roberto Bezerra
Havaianas: Not Even The United Nations
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Название: Havaianas: Not Even The United Nations
Рекламодатели: Havaianas
География: Бразилия
Рекламные агентства: ALMAPBBDO
Ad Campaign: Havaianas (Ink)
Награды: Clio Awards 2009 Poster Bronze
Advertising Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Creative Director: Marcello Serpa
Art Director: Danilo Boer
Copywriter: Tales Bahu
Photographer: Hugo Treu, Daishi Pais
Illustrator: Gelmi, MSampaio
Typographer: José Roberto Bezerra
Havaianas: Playing Paintball
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Название: Havaianas: Playing Paintball
Рекламодатели: Havaianas
География: Бразилия
Рекламные агентства: ALMAPBBDO
Ad Campaign: Havaianas (Ink)
Награды: Clio Awards 2009 Poster Bronze
Advertising Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Creative Director: Marcello Serpa
Art Director: Danilo Boer
Copywriter: Tales Bahu
Photographer: Hugo Treu, Daishi Pais
Illustrator: Gelmi, MSampaio
Typographer: José Roberto Bezerra
Havaianas: It Doesn't Play Music
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Название: Havaianas: It Doesn't Play Music
Рекламодатели: Havaianas
География: Бразилия
Рекламные агентства: ALMAPBBDO
Ad Campaign: Havaianas (Ink)
Награды: Clio Awards 2009 Poster Bronze
Advertising Agency: AlmapBBDO, São Paulo
Executive Creative Director: Marcello Serpa
Creative Director: Marcello Serpa
Art Director: Danilo Boer
Copywriter: Tales Bahu
Photographer: Hugo Treu, Daishi Pais
Illustrator: Gelmi, MSampaio
Typographer: José Roberto Bezerra
Lumix T25: Telescopic arm (Man)
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Название: Lumix T25: Telescopic arm (Man)
География: Бразилия
Рекламодатели: PANASONIC
Рекламные агентства: FISCHER AMERICA
Бренды: Lumix
Ad Campaign: Lumix T25 Panasonic with 16.9X zoom -Telescopic arm
Advertised brand: Panasonic
Advert title(s): Telescopic arm
Translation of headline to English: New Lumix T25 Panasonic with 16.9X megazoom.
Advertising Agency (Name, City, Country): Fischer América, São Paulo, Brasil
Agency website: http://www.fischeramerica.com.br
Creative Director: Flavio Casarotti, Pedro Cappeletti
Art Director: Kleyton Mourão, Pedro Cappeletti
Copywriter: Pedro Guerra
Photographer: Lucio Cunha
Lumix T25: Telescopic arm (Woman)
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Название: Lumix T25: Telescopic arm (Woman)
География: Бразилия
Рекламодатели: PANASONIC
Рекламные агентства: FISCHER AMERICA
Бренды: Lumix
Ad Campaign: Lumix T25 Panasonic with 16.9X zoom -Telescopic arm
Advertised brand: Panasonic
Advert title(s): Telescopic arm
Translation of headline to English: New Lumix T25 Panasonic with 16.9X megazoom.
Advertising Agency (Name, City, Country): Fischer América, São Paulo, Brasil
Agency website: http://www.fischeramerica.com.br
Creative Director: Flavio Casarotti, Pedro Cappeletti
Art Director: Kleyton Mourão, Pedro Cappeletti
Copywriter: Pedro Guerra
Photographer: Lucio Cunha
TRIANGLE
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Название: TRIANGLE
Рекламодатели: ORVAL
Бренды: SEMORIN STAIN REMOVAL
Рекламные агентства: FISCHER AMERICA COMUNICACAO TOTAL
География: Бразилия
Company: FISCHER AMERICA COMUNICAÇÃO TOTAL, BRAZIL Executive Creative Director: Flávio Casarotti/Pedro Cappeletti Copywriter: Pedro Guerra Art Director: Kleyton Mourão Account Manager: Paula Borges Account Supervisor: Dado Lancellotti Advertiser's Supervisor: Maurício Benatti Illustrator: Big Studios Producer: Edson Santos
SQUARE
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Название: SQUARE
Рекламодатели: ORVAL
Бренды: SEMORIN STAIN REMOVAL
Рекламные агентства: FISCHER AMERICA COMUNICACAO TOTAL
География: Бразилия
Company: FISCHER AMERICA COMUNICAÇÃO TOTAL, BRAZIL Executive Creative Director: Flávio Casarotti/Pedro Cappeletti Copywriter: Pedro Guerra Art Director: Kleyton Mourão Account Manager: Paula Borges Account Supervisor: Dado Lancellotti Advertiser's Supervisor: Maurício Benatti Illustrator: Big Studios Producer: Edson Santos
CIRCLE
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Название: CIRCLE
Рекламодатели: ORVAL
Бренды: SEMORIN STAIN REMOVAL
Рекламные агентства: FISCHER AMERICA COMUNICACAO TOTAL
География: Бразилия
Company: FISCHER AMERICA COMUNICAÇÃO TOTAL, BRAZIL Executive Creative Director: Flávio Casarotti/Pedro Cappeletti Copywriter: Pedro Guerra Art Director: Kleyton Mourão Account Manager: Paula Borges Account Supervisor: Dado Lancellotti Advertiser's Supervisor: Maurício Benatti Illustrator: Big Studios Producer: Edson Santos
TAMPA CARGO: TRUCK
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Название: TAMPA CARGO: TRUCK
Рекламодатели: Tampa Cargo
Бренды: AIR CARGO
География: Колумбия
Рекламные агентства: Y&R COLOMBIA
Ad Campaign: TAMPA AIR CARGO
Награды: Cannes Lions 2009 Press Bronze
Type of Entry: Newspaper
Type of Entry: Press
Category: Travel, Transport & Tourism
Title: TRUCK
Advertiser/Client: TAMPA CARGO
Product/Service: AIR CARGO
Entrant Company: Y&R COLOMBIA Bogotá, COLOMBIA
Advertising Agency: Y&R COLOMBIA Bogotá, COLOMBIA
Creative Credits
Chief Creative Officer: Rafael Barthaburu
Creative Director: Jaime Duque- Victor Osorio
Copywriter: Juan Camilo Valdivieso - Jorge Millan
Art Director: Jaime Duque
Illustrator: Control Zetta
TAMPA CARGO: TRAIN
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Название: TAMPA CARGO: TRAIN
Рекламодатели: Tampa Cargo
Бренды: AIR CARGO
География: Колумбия
Рекламные агентства: Y&R COLOMBIA
Ad Campaign: TAMPA AIR CARGO
Награды: Cannes Lions 2009 Press Bronze
Type of Entry: Newspaper
Type of Entry: Press
Category: Travel, Transport & Tourism
Title: TRAIN
Advertiser/Client: TAMPA CARGO
Product/Service: AIR CARGO
Entrant Company: Y&R COLOMBIA Bogotá, COLOMBIA
Advertising Agency: Y&R COLOMBIA Bogotá, COLOMBIA
Creative Credits
Chief Creative Officer: Rafael Barthaburu
Creative Director: Jaime Duque- Victor Osorio
Copywriter: Juan Camilo Valdivieso - Jorge Millan
Art Director: Jaime Duque
Illustrator: Control Zetta
"у каждого образа есть звучание" - класс! это можно погреметь пластиной на "громе", почпокать пузыриками на "пишущей машинке" и "потрещать поленьями" на "костре"!!! +1000!!!
Кафе нуар больше всего понравилось. Хорошая идея объединить название и смысл (noir - букв. чернуха), смелая реализация. Купил бы я кофе, который рекламируют трупы? А что, купил бы :) Прикольно.
KillTimerKillTimer19.11.09г. 01:14только что добавлен
обожаю принты LoJack, но зависть подтачивает спросить - а какие условия по времени релиза налагаются на номинантов wave festival? лоуджеку уже за полтора: http://www.adme...
putyatinrmputyatinrm19.11.09г. 15:23только что добавлен
Где-то я этого мужика в селёдкахуже видел, помоему в коллекции обоев для рабочего стола... вот! точно, только там была девушка, вокруг селёдки и у ней губа рыболовным крючком прокушена...
Грехоил
18.11.09г. 15:41
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