В этом году Международная Рекламная Ассоциация (IAA - International Advertising Association), созданная в Штатах ровно 70 лет назад, впервые провела всемирный фестиваль социальной рекламы - IAA Responsibility Awards.
В названии заложен смысл этого начинания - фестиваль нужен, чтобы выяснить, отдают ли себе отчет рекламисты в том, насколько они ответственны перед обществом, и какова роль социальной рекламы в коммуникациях.
По задумке, IAA Responsibility Awards должны демонстрировать и стимулировать людей, задействованных в рекламной индустрии, к вдумчивому, внимательному и очень ответственному подходу при создании социальной рекламы. А также показать отношение рекламистов к реально существующим проблемам.
Поскольку фестиваль очень юн, то начали с малого. Всего три номинации - самые основные и давно используемые: телевизионная реклама, печатная и наружная реклама, интерактив. Изменения, произошедшие в индустрии за последние несколько лет и преобразившие списки номинаций большинства фестивалей, пока не учитывались.
В 2008 году награды за ответственность в социальной рекламе получили 12 роликов, 18 принтов (9 кампаний) и 4 интерактивных проекта. Однако, несмотря на довольно скромное количество участников, уровень работ, отмеченных жюри фестиваля, высок. К примеру, ролики "Signatures" и "Bullet" агентства TBWA\Paris для Amnesty International, а также "Breathe" агентства Publicis Mojo для Greepeace в июне прошлого года получили Каннских Львов.
География участников, несмотря на американское происхождение IAA в целом и фестиваля в частности, весьма разнообразна. Из 12 роликов 3 сделаны во Франции, 2 в Штатах, 2 в Великобритании, по одному в Бельгии, Румынии, Бразилии, Швеции и Новой Зеландии.
В принтах 9 наград поделили 6 стран: 3 кампании из США, 2 - из Бразилии. Италия, Франция, Канада и Польша отметились одной наградой.
Самыми награждаемыми рекламодателями IAA Responsibility Awards стали Amnesty International, Greenpeace и General Electric.
Ad Campaign: Your signature is more powerful than you think
Бренды: Cannes Lions 2007
Награды: Cannes Lions 2007 Film Gold, Meribel Ad Festival Winners, Communication Solidaire 2007 Grand Prix, Communication Solidaire 2007, Communication Solidaire 2007 TV 1st Prize, Communication Solidaire 2007 TV Public's Choice, Campagne Citoyenne 2008 Grand Prix, Campagne Citoyenne 2008 Winner, Eurobest 2007 Silver, Eurobest 2007, Epica Awards 2007, Epica 2007 Film Gold, IAA Responsibility Award 2008 Grand Prix, IAA Responsibility Awards, Andy Awards 2008 Television Gold, Andy Awards 2008, ADC Awards 2008 TV Silver, ADC Awards 2008 Craft Silver, One Show 2008 Awards TV Silver, EACA Care Awards 2008, ACTDOVE 2008
Сategory: Public Awareness Messages
Title:
SIGNATURE
Advertiser/Client: AMNESTY INTERNATIONAL
Product/Service: HUMAN RIGHTS AWARENESS
Advertising Agency: TBWA\PARIS
Country: FRANCE
Advertising Agency: TBWA\PARIS
Country: FRANCE
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Stephane Gaubert/Stephanie Thomasson
Art Director: Stephanie Thomasson/Stephane Gaubert
Account Supervisor: Guillaume Allilaire
Production Company, City: MAGIC LAB, Montreuil
Country: FRANCE
Director: Philippe Grammaticopoulos
Producer: Maxime Boiron
Ad Campaign: Your signature is more powerful than you think
Бренды: Cannes Lions 2007
Награды: Cannes Lions 2007 Film Silver, Eurobest 2007, Eurobest 2007 Bronze, IAA Responsibility Award 2008 Platinium Film, IAA Responsibility Awards, Andy Awards 2008 Television Bronze, Andy Awards 2008, ADC Awards 2008 TV Silver, ADC Awards 2008 Craft Distinctive Merit
Category: Public Awareness Messages
Title:
BULLET
Advertiser/Client: AMNESTY INTERNATIONAL
Product/Service: HUMAN RIGHTS AWARENESS
Advertising Agency: TBWA\PARIS
Country: FRANCE
Advertising Agency: TBWA\PARIS
Country: FRANCE
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Nicolas Moreau
Art Director: Nicolas Moreau
Account Supervisor: Guillaume Allilaire
Production Company, City: FESTEN FILMS, Paris
Country: FRANCE
Director: Les Blin
Producer: Christian Delhaye
Synopsis:
A soldier is about to execute someone. As he shoots, flying petitions get in the way of the bullet, slowing it down until it falls to the ground in front of the doomed.
Награды: IAA Responsibility Award 2008 Special Jury Award, CLIO Awards 2007 Silver, IAA Responsibility Awards
Synopsis: Raise empathy by spreading the measuring bracelet that is used by doctors to define a kid’s chances of surviving.
Context: Build awareness of the malnutrition problem as it is still an issue today. Fundraising for the cause.
Philosophy/Solution: Create a hype around the MUAC* bracelets. These bracelets are used by the doctors on the field, in order to measure the degree of malnutrition. It is a very easy and rapid predictor of the risk of death. It’s a system that is so simple, it’s almost shocking. One million MUAC* bracelets were spread at strategic spots around Belgium. They were attached to objects as wide as a malnourished child’s upper arm: the leg of a chair, fencing, bicycle stands, children’s prams etc...
Results: Thanks to the campaign, MSF has received more than 1 million € in donation. 325.000 euros are attributed to the above communication and 647.428 euros thanks to a mailing.
Agency Duval Guillaume (Bruxelles)
Advertiser: Médecins sans Frontières
Brand Name: Artsen Zonder Grenzen / Médecins Sans Frontières
Product Name: Human Aid
Business Sector: Institutional/Public Interest/Non-Profit Org.
Date of First Publication: 6/6/2006
Country of Production: Belgium
Creative Director: Peter Ampe, Katrien Bottez, Xavier Bouillon
Art Director: Xavier Bouillon, Alexander Cha'ban, Katrien Bottez
Copywriter: Peter Ampe, Tiny Nys
Account Director: Inez De Pooter
Награды: Meribel Ad Festival Winners, IAA Responsibility Award 2008 Gold, IAA Responsibility Awards, Prix du Club des Directeurs artistiques 2007 TV Bronze, The Cresta Awards 2008 TV/Cinema/Digital Winner
Title "The Glove"
Original Title "Le Gant"
Agency Y&R Paris
City Boulogne-Billancourt
Portfolio Also see this ad in the agency portfolio
Advertiser Surfrider Foundation
Brand Name Surfrider Foundation
Business Sector Environmental & Ecological Issues
Campaign Name Ocean Initiatives 2007 (See the campaign)
Market France
Country of Production France
Language English
Type Television
Length 50 seconds
Awards Festival Europeen de la Communication Responsable, 2007 (Great Causes Winner) for Interconnected Communication, Great Causes, Patronage
Festival de la Publicite de Meribel, 2007 (Cristal) for Europe: Public Awareness Messages
Creative Director The six None
Art Director Guillaume Auboyneau
Copywriter Pierre-Philippe Sardon
Agency Producer Valerie Montiel
Название: National Center for Missing & Exploited Children: Everyone Knows
Рекламодатели: AD COUNCIL
География: США
Рекламные агентства: Merkley + Partners
Награды: IAA Responsibility Award 2008 Gold, IAA Responsibility Awards
Agency: Merkley + Partners (New York)
Advertiser Ad Council
Brand Name National Center for Missing & Exploited Children
Product Name cybertipline.com
Business Sector Public Safety, Health & Hygiene
Country of Production United States
Tagline Think Before You Post
Награды: IAA Responsibility Award 2008 Gold, IAA Responsibility Awards
Agency: BBDO, New York
Agency Producer: Amy Wertheimer
Creative Directors: Don Schneider, John Leu, Brad Roseberry
Art Director: John Leu
Copywriter: Brad Roseberry
Production Company: Partizan, New York
Director: Traktor
Producer: Traktor
DP: Emmanuel Lubezki
Production Designer: Tom Hartman
Editorial: MacKenzie Cutler
Editor: Gavin Cutler
Music: "Catch The Wind" - Donovan
Награды: IAA Responsibility Award 2008 Silver, IAA Responsibility Awards, ACTDOVE 2008, FIAP 2008 Television Bronze
Title: "Money"
Agency: DDB Brasil
City: São Paulo
Advertiser: World Wildlife Fund
Brand Name: WWF - Brasil
Date of First Publication: 9/2007
Country: Brazil
Tagline: It all comes around. Protect your planet.
Creative Director: Sergio Valente
Art Director: Julio Andery
Copywriter: Rodolfo Sampaio, Aricio Fortes
Account Director: Alcir Gomes Leite, Suzana Poli, Ana Paula Grassmann Andery
Agency Producer: Jaqueline Couto, Vanuza Passos, Gilberto Pires (Gibinha)
Награды: Eurobest 2007, Eurobest 2007 Silver, BTAA 2008, BTAA 2008 Bronze, BTAA 2008 Diploma Awards, IAA Responsibility Award 2008 Silver, IAA Responsibility Awards, One Show 2008 Awards TV Bronze, Cannes Lions 2008 Film Silver
Agency: Abbott Mead Vickers BBDO, London
Creatives: Gary Walker, Huw Williams
Agency Producer: Yvonne Chalkley
Production: Therapy Films, London
Director: Malcolm Venville, Sean de Sparengo
Producer: Barry Hughes, Nicola Simms
DP: Stuart Graham
Editing House: Final Cut, London
Editor: David Webb
Post Production: The Mill, London
Flame Artist: Leon Woods
Telecine: James bamford
Sound Production: Wave Recording Studios, London
Synopsis
To address the issues of gun-crime within the black community, Choice FM, a black music radio station, chose to draw attention to the reality of pulling a trigger and the cause and effect it has.
Награды: IAA Responsibility Award 2008 Silver, IAA Responsibility Awards
Synopsis: The “Resources for the future” project is part of the Petrom “Respect for the future” social responsibility project and it is one of the biggest projects in this field in Romania. The vision that guides us makes us act in a convincing and efficient manner to show that we really have the power to change things in order to generate a more responsible attitude.
Agency: Ogilvy & Mather Bucharest
Advertiser: Petrom
Brand Name: Petrom
Product Name: Petrom CSR platform, Respect for the future
Business Sector: Energy Production, Raw Materials & Minerals
Campaign Name: Resources for the future
Date of First Publication 11/16/2007
Market: Romania
Creative Director Nica Albert
Art Director Dita Cristi
Copywriter Simion Cristi
Account Director Radu Diana, Murray Alexandra
Agency Producer Oana Boghici
Название: Dr Dawson for Parents Against Eating Disorders: Don't Die For a Diet (scary tale)
Рекламодатели: National Eating Disorders Association
Бренды: CAMPAIGN AGAINST ANOREXIA
География: Великобритания
Рекламные агентства: AMV BBDO
Награды: Meribel Ad Festival Winners, IAA Responsibility Award 2008 Silver, IAA Responsibility Awards
Context
Brief: to educate the parents and friends of young people with eating disorders, with the ultimate aim of getting sufferers to seek medical help sooner. Each advertisement acts as the front door to a website which gives information about how to spot the early warning signs of an eating disorder and how to persuade sufferers to accept treatment.
Philosophy/Solution
Solution: There are thousands of ‘pro-ana’ websites where anorexics
swop information, much of it misleading. By highlighting the horrific advice which is already ‘out there’, this commercial both reinforces the need for accurate information and establishes its own site as the authoritative source, thus prompting the viewer to visit.
Results
Response: There was no media budget – media space was donated free by media owners. The commercial was seeded onto Youtube and Myspace, where it has so far been viewed
over 150,000 times. The website has received over 100,000 page hits.
URL www.dontdieforadiet.com
Agency Abbott Mead Vickers BBDO
City London
Production Company: 2am Films
Advertiser National Eating Disorders Association
Brand Name Dr Dawson for Parents Against Eating Disorders
Product Name Anorexia awareness
Business Sector Disease Awareness, Support Groups & Associations
Campaign Name scarytale- NEDA
Date of First Publication 12/18/2006
Country of Production United Kingdom
Language English
Type Television & Cinema
Length 90 seconds
Awards Advertising Creative Circle Awards, 2007 (Bronze) for Best Public Service Commercial
The APA Show / APA 50, 2006
British Television Advertising Awards (BTAA), 2007 (Bronze) for Charity - TV Only
British
09.01.2008 17:02 !XeniaT Television Advertising Awards (BTAA), 2007 (Bronze) for Public Service Advertising
British Television Advertising Awards (BTAA), 2007 (Diploma) for Direct Response
Награды: Cannes Lions 2007 Film Bronze, NY Awards 2007 Gold, NY Awards 2007, IAA Responsibility Award 2008 Bronze, IAA Responsibility Awards
ategory: Public Awareness Messages
Title:
BREATHE
Advertiser/Client: GREENPEACE
Product/Service: OCEAN DEFENDERS CAMPAIGN
Advertising Agency, City: PUBLICIS MOJO, Auckland
Country: NEW ZEALAND
Advertising Agency, City: PUBLICIS MOJO, Auckland
Country: NEW ZEALAND
Executive Creative Director: Nick Worthington
Creative Director: Nick Worthington/Lachlan McPherson
Copywriter: Nick Worthington/Lachlan McPherson
Art Director: Nick Worthington/Lachlan McPherson
Agency Producer: Jodie ari/Corey Esse
Account Supervisor: Anne Lochoff/Fleur Head
Production Company, City: REVOLVER FILM, Sydney
Country: AUSTRALIA
Director: Rey Carlson
Producer: Michael Ritchie (EP) Marge McInnes
Editor: Richard Learoyd/The Whitehouse Post Prod/LA
Sound Design/Arrangement: Peter Miller/Perpetual Ocean/Soundpost
Post Production: Mark Robinson/Animal Logic
Synopsis:
To encourage people to protect our oceans and highlight that "the oceans produce 50% of our oxygen" we matched the movements of the tides with the sound of human breathing.
Награды: IAA Responsibility Award 2008 Bronze, IAA Responsibility Awards
Agency: Lowe Brindfors (Stockholm)
Advertiser: Vattenfall
Brand Name: Vattenfall
Product Name Energy Consumption Awareness Campaign
Business Sector Energy Production, Raw Materials & Minerals
Campaign Name Energy Consumption Awareness Campaign
Market Sweden
Награды: IAA Responsibility Award 2008 Gold, IAA Responsibility Awards
Agency Venables, Bell & Partners
City San Francisco
Advertiser The Tom and Stacey Siebel Foundation
Brand Name The Montana Meth Project
Product Name Non-Profit
Business Sector Anti-Drug/Alcohol/Tobacco Message
Campaign Name Not Even Once
Market United States
Country of Production United States
Creative Director Greg Bell, Paul Venables
Art Director Tavia Holmes
Copywriter Eric Liebhauser
The Montana Meth Project: Hook Up
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Название: The Montana Meth Project: Hook Up
Рекламодатели: Montana Meth Project
География: США
Рекламные агентства: VENABLES, BELL & PARTNERS
Награды: IAA Responsibility Award 2008 Gold, IAA Responsibility Awards
Agency Venables, Bell & Partners
City San Francisco
Advertiser The Tom and Stacey Siebel Foundation
Brand Name The Montana Meth Project
Product Name Non-Profit
Business Sector Anti-Drug/Alcohol/Tobacco Message
Campaign Name Not Even Once
Market United States
Country of Production United States
Creative Director Greg Bell, Paul Venables
Art Director Tavia Holmes
Copywriter Eric Liebhauser
SAAB Worker
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Название: SAAB Worker
Рекламодатели: SAAB
География: Италия
Рекламные агентства: LEAGAS DELANEY
Награды: IAA Responsibility Award 2008 Gold, IAA Responsibility Awards
Награды: IAA Responsibility Award 2008 Gold, IAA Responsibility Awards
Agency: Goodby, Silverstein & Partners (San Francisco)
Advertiser California Coastal Commission
Brand Name California Coastal CleanUp Day
Business Sector Environmental & Animal Issues
Campaign Name California Coastal CleanUp Day
Date of First Publication 9/1/2006
Creative Director Jeffrey Goodby, Rich Silverstein
Art Director Paul Foulkes
Copywriter Tyler Hampton
Account Director Rene Cournoyer
Agency Producer Michael Stock
Photographer Claude Shade
Greenpeace: Climate change 2
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Название: Greenpeace: Climate change 2
Рекламодатели: GREENPEACE
География: Бразилия
Рекламные агентства: ALMAPBBDO, Sao Paulo
Награды: IAA Responsibility Award 2008 Silver, IAA Responsibility Awards
Original Title "Mudanças climáticas"
Agency Almap BBDO Comunicações (São Paulo)
Advertiser Greenpeace
Business Sector Environmental & Animal Issues
Campaign Name Mudanças climáticas
Tagline Climate change. Make a choice while you still can
Awards IAA Responsibility Award, 2008 (Silver) for Print Environment
Creative Director Roberto Pereira, Luiz Sanches, Marcello Serpa
Art Director Bruno Prosperi, Marcos Medeiros
Copywriter Wilson Mateos, Renato Simões
Greenpeace: Climate change 1
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Название: Greenpeace: Climate change 1
Рекламодатели: GREENPEACE
География: Бразилия
Рекламные агентства: ALMAPBBDO, Sao Paulo
Награды: IAA Responsibility Award 2008 Silver, IAA Responsibility Awards
Original Title "Mudanças climáticas"
Agency Almap BBDO Comunicações (São Paulo)
Advertiser Greenpeace
Business Sector Environmental & Animal Issues
Campaign Name Mudanças climáticas
Tagline Climate change. Make a choice while you still can
Awards IAA Responsibility Award, 2008 (Silver) for Print Environment
Creative Director Roberto Pereira, Luiz Sanches, Marcello Serpa
Art Director Bruno Prosperi, Marcos Medeiros
Copywriter Wilson Mateos, Renato Simões
Amnesty International: Soccer
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Название: Amnesty International: Soccer
Рекламодатели: AMNESTY INTERNATIONAL
География: Франция
Рекламные агентства: TBWA\PARIS
Рекламные агентства: TBWA
Ad Campaign: Amnesty International (Child Soldiers)
Agency TBWA\PARIS
City Boulogne-Billancourt
Advertiser Amnesty International
Brand Name Amnesty International
Business Sector Human Rights
Campaign Name Child Soldiers Campaign
Tagline 300 000 child soldiers dream of simply being children
Awards Epica, 2007 (Gold) for Techniques / Advertising Photography
Eurobest, 2007 (Eurobest Bronze Campaign) for Public Awareness Messages
Creative Director Erik Vervroegen
Art Director Ingrid Varetz, Javier Rodriguez
Copywriter Véronique Sels, Daniel Perez
Photographer Michael Lewis
Art Buyer Barbara Chevalier
Amnesty International: Hanging Kids
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Название: Amnesty International: Hanging Kids
Рекламодатели: AMNESTY INTERNATIONAL
География: Франция
Рекламные агентства: TBWA\PARIS
Рекламные агентства: TBWA
Ad Campaign: Amnesty International (Child Soldiers)
Title "Hanging Kids"
Agency TBWA\PARIS
City Boulogne-Billancourt
Advertiser Amnesty International
Brand Name Amnesty International
Business Sector Human Rights
Campaign Name Child Soldiers Campaign
Tagline 300 000 child soldiers dream of simply being children
Awards Epica, 2007 (Gold) for Techniques / Advertising Photography
Eurobest, 2007 (Eurobest Bronze Campaign) for Public Awareness Messages
Creative Director Erik Vervroegen
Art Director Ingrid Varetz, Javier Rodriguez
Copywriter Véronique Sels, Daniel Perez
Photographer Michael Lewis
Amnesty International: Bones
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Название: Amnesty International: Bones
Рекламодатели: AMNESTY INTERNATIONAL
Бренды: Amnesty International
География: Франция
Рекламные агентства: TBWA\PARIS
Рекламные агентства: TBWA
Ad Campaign: Amnesty International (Child Soldiers)
Награды: IAA Responsibility Award 2008 Silver, IAA Responsibility Awards
Agency Almap BBDO Comunicações
City São Paulo
Portfolio Also see this ad in the agency portfolio
Advertiser O Boticário Franchising
Brand Name Fundação Boticário
Product Name Fundação Boticário
Business Sector Environmental & Ecological Issues
Campaign Name Animals
Tagline The devastation of nature threatens more animals than you think.
Original Tagline A devastação da natureza ameaça mais espécies de a
Awards FIAP - Ibero American Advertising Festival, 2006 (Silver)
FIAP - Ibero American Advertising Festival, 2006 (Bronze)
IAA Responsibility Award, 2008 (Silver) for Print Environment
Creative Director Rodrigo Almeida, Tales Bahu
Art Director César Finamori
Copywriter Dulcídio Caldeira
Account Director Fico Meirelles
Account Executive Izabella Vilaça
Photographer Maurício Nahas
Advertising Manager Miguel Serediuk, Fernando Dutra
Fundação Boticário: Alligator
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Название: Fundação Boticário: Alligator
Рекламодатели: O BOTICARIO
География: Бразилия
Рекламные агентства: ALMAPBBDO, Sao Paulo
Награды: IAA Responsibility Award 2008 Silver, IAA Responsibility Awards
Agency Almap BBDO Comunicações
City São Paulo
Portfolio Also see this ad in the agency portfolio
Advertiser O Boticário Franchising
Brand Name Fundação Boticário
Product Name Fundação Boticário
Business Sector Environmental & Ecological Issues
Campaign Name Animals
Tagline The devastation of nature threatens more animals than you think.
Original Tagline A devastação da natureza ameaça mais espécies de a
Awards FIAP - Ibero American Advertising Festival, 2006 (Silver)
FIAP - Ibero American Advertising Festival, 2006 (Bronze)
IAA Responsibility Award, 2008 (Silver) for Print Environment
Creative Director Rodrigo Almeida, Tales Bahu
Art Director César Finamori
Copywriter Dulcídio Caldeira
Account Director Fico Meirelles
Account Executive Izabella Vilaça
Photographer Maurício Nahas
Advertising Manager Miguel Serediuk, Fernando Dutra
Fundação Boticário: Turtle
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Название: Fundação Boticário: Turtle
Рекламодатели: O BOTICARIO
География: Бразилия
Рекламные агентства: ALMAPBBDO, Sao Paulo
Награды: IAA Responsibility Award 2008 Silver, IAA Responsibility Awards
Agency Almap BBDO Comunicações
City São Paulo
Portfolio Also see this ad in the agency portfolio
Advertiser O Boticário Franchising
Brand Name Fundação Boticário
Product Name Fundação Boticário
Business Sector Environmental & Ecological Issues
Campaign Name Animals
Tagline The devastation of nature threatens more animals than you think.
Original Tagline A devastação da natureza ameaça mais espécies de a
Awards FIAP - Ibero American Advertising Festival, 2006 (Silver)
FIAP - Ibero American Advertising Festival, 2006 (Bronze)
IAA Responsibility Award, 2008 (Silver) for Print Environment
Creative Director Rodrigo Almeida, Tales Bahu
Art Director César Finamori
Copywriter Dulcídio Caldeira
Account Director Fico Meirelles
Account Executive Izabella Vilaça
Photographer Maurício Nahas
Advertising Manager Miguel Serediuk, Fernando Dutra
General Electric: Sun Lamp
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Название: General Electric: Sun Lamp
Рекламодатели: GENERAL ELECTRIC
География: США
Рекламные агентства: BBDO NEW YORK
Награды: IAA Responsibility Award 2008 Silver, IAA Responsibility Awards
The “Landscapes” campaign is another take on illustrating how the Earth’s resources can be harnessed to address our most critical problems, this time in a more metaphorical manner. For example, one of our ads titled “Sun Lamp” portrays the bulb of a flower as the sun, to depict solar energy.
Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems.
To underscore GE’s commitment to making the world a better place, this campaign dramatizes how technology and nature can live in harmony together. The resulting layouts are beautiful landscapes that conceptually highlight some of GE’s core products
URL ecomagination.com
Agency BBDO New York
City New York
Advertiser General Electric
Brand Name GE
Business Sector Energy Production, Raw Materials & Minerals
Campaign Name Landscapes
Date of First Publication 2/24/2007
Tagline imagination at work
General Electric: Palm Trees
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Название: General Electric: Palm Trees
Рекламодатели: GENERAL ELECTRIC
География: США
Рекламные агентства: BBDO NEW YORK
Награды: IAA Responsibility Award 2008 Silver, IAA Responsibility Awards
The “Landscapes” campaign is another take on illustrating how the Earth’s resources can be harnessed to address our most critical problems, this time in a more metaphorical manner. For example, one of our ads titled “Sun Lamp” portrays the bulb of a flower as the sun, to depict solar energy.
Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems.
To underscore GE’s commitment to making the world a better place, this campaign dramatizes how technology and nature can live in harmony together. The resulting layouts are beautiful landscapes that conceptually highlight some of GE’s core products
URL ecomagination.com
Agency BBDO New York
City New York
Advertiser General Electric
Brand Name GE
Business Sector Energy Production, Raw Materials & Minerals
Campaign Name Landscapes
Date of First Publication 2/24/2007
Tagline imagination at work
Nobody's Children Fundation: Panda
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Название: Nobody's Children Fundation: Panda
География: Польша
Рекламные агентства: DDB WARSZAWA
Награды: IAA Responsibility Award 2008 Bronze, IAA Responsibility Awards
Agency DDB Warszawa Sp. z o.o.
Advertiser Nobody's Children Fundation
Brand Name Nobody's Children Fundation
Product Name Child abuse prevention
Business Sector Charities, Foundations, Volunteers
Campaign Name Nobody's Children
Date of First Publication 2/5/2007
Type Print
Awards KTR, 2007 (silver)
IAA Responsibility Award, 2008 (Bronze) for Print Social
Art Director Filip Berendt
Copywriter Maciej Waligora
Photographer Adam Wlazly
BC Hydro Power Smart: Reindeer
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Название: BC Hydro Power Smart: Reindeer
География: Канада
Рекламные агентства: DDB CANADA
Ad Campaign: BC Hydro Power Smart (Energy)
Награды: IAA Responsibility Award 2008 Bronze, IAA Responsibility Awards
LED lights are much more energy efficient (and last ten times longer) than traditional incandescent bulbs. This interactive display invited the public to learn this first hand.
Agency DDB Canada
City Vancouver
Advertiser BC Hydro
Brand Name Power Smart
Product Name LED Lights
Business Sector Energy Production, Raw Materials & Minerals
Campaign Name Energy
Date of First Publication 11/6/2006
Market Canada
Country of Production Canada
Language English
Type Print
Tagline LED lights use less energy
Awards IAA Responsibility Award, 2008 (Bronze) for Print CSR
Executive Creative Director Alan Russell
Creative Director Dean Lee
Art Director Dan Strasser, Chris Moore
Copywriter Neil Shapiro, Kevin Rathgeber
Account Executive Terra Cochrane
Agency Producer Gayle Robson
Photographer Scott Morgan
Retoucher Paul Lang
AMAM
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Название: AMAM
Рекламодатели: AMAM
География: Испания
Рекламные агентства: CONTRAPUNTO
Награды: IAA Responsibility Award 2008 Digital Platinium, IAA Responsibility Awards
Advertising Agency: Contrapunto, Barcelona, Spain
Creative Directors: Tomás Oliva, Manuel Padilla
Art Director: Lorena Martí
Copywriter: Sara Piñana
Photography: Guixa
Client service: Ariadna Céspedes
Сережечкин, я конечно могу прорекламировать свою компанию парой фотогорафий, на которых во всей красе будут изображены мои яйца. О ней заговорят. Обсуждение будет на весь я и я ...
