Начиная с 1962 года фестиваль D&AD занимается тем, что ищет лучшие работы в дизайне и рекламе.
Как это понятно из названия, (Design & Art Direction) на первом месте у одного из самых престижных международных конкурсов стоит дизайн и только потом реклама. В разные годы в силу обстоятельств и уровня работ перевес среди победителей или уходит в сторону рекламы, или же в сторону дизайна.
На конкурсе 29 номинаций, для каждой из которой подбирается отдельная полноценная коллегия жюри из лучших в своей области, отвечающей наименованию номинации.
В этом году бал правили дизайн и инновационные комплексные маркетинговые решения. От рекламы в чистом виде осталось несколько печатных кампаний и несколько телевизионных и сетевых роликов.
Черных карандашей, символа высшего признания, удостоились четыре работы. Две из которых из области дизайна и две представляют собой интегрированные кампании (обе - Droga5).
Желтых карандашей было вручено 50. Жюри D&AD Awards традиционно скупо на похвалу.
BLACK PENCILS
UK Definitive Circulating Coinage - New Reverse Designs - The Royal Mint
Graphic Design / Applied Print Graphics
Designer: Matt Dent
Sculptor: John Bergdhal
Production: The Royal Mint
Client: The Royal Mint
Brand: UK Definitive Circulating Coinage
Million - New York City Department of Education
Integrated / Integrated
Art Director: Cam Blackley, Matty Burton, Ben Nott
Copywriter: Cam Blackley, Matty Burton, Ben Nott
Designer: David Park
Executive Creative Director: Duncan Marshall
Creative Director of Digital Media: Scott Witt
Creative Chairman: David Droga
Advertising Agency: Droga5
Agency Producer: Craig Batzofin, Thomas Beug
Head of Integrated Production: Sally-Ann Dale
Digital Agency: Poke New York
Account Handler: Julia Alba
Client: New York City Department of Education
Brand: Million
The Great Schlep - Jewish Council of Education & Research
Viral / Writing
Copywriter: Isaac Silverglate
Writer: Sarah Silverman, Dan Sterling
Director: Wayne McClammy
Art Director: Jeff Anderson
Interactive Designer: Kenny Kim
Creative Director of Digital Media: Scott Witt
Executive Creative Director: Ted Royer
Creative Chairman: David Droga
Executive Producer: Heidi Herzon
Production Company: Black Gold Films
Advertising Agency: Droga5
Digital Agency: Liberty Concepts
Agency Producer: Craig Batzofin
Editor: Josh Reynolds
Director of Photography: Rhet Bear
Music Composer: Adam Berry
Head of Integrated Production: Sally-Ann Dale
Client: Jewish Council of Education & Research
Brand: The Great Schlep
Kinetic Sculpture for the BMW Museum - BMW Group
Environmental Design / Installations
(+ Yellow Pencil for Digital Installations / Digital Installations)
Designer: Susanne Traeger
Technical Designer: Simon Schießl
David Siegel: Art Director
Patrick Kochlik: Petra Trefzger
Creative Director: Joachim Sauter
Museum Director: Dr Ralf Rodepeter
Client: BMW Group
Brand: BMW
YELLOW PENCILS
UN Voices Project - United Nations
Mobile Marketing / Mobile Marketing
Creative Director: Dave Bowman, David Nobay
Digital Creative Director: Brian Merrifield
Executive Creative Director: Steve Back
Technical Direction: Dialect, Hyperfactory, Mobot
Mobile Developer: Shaun O'Connor
Art Director: Vince Lagana
Copywriter: Steve Jackson
Mobile Designer: Christina Lock
Director: Ralph Van Dijk
Photography: Tim Gibbs, Petrina Hicks, Sean Izzard, David Knight, Scott Newett, Daniel Smith
Sound Engineering: Sandcastle Studios
Advertising Agency: Saatchi & Saatchi Australia
Client: United Nations
Newspaper to New Paper Project - Ichida Garden
Packaging Design / Packaging
Designer: Yo Kimura, Yoshihiro Yagi
Art Director: Yoshihiro Yagi
Copywriter: Haruko Tsutsui
Printer: Nao Morimi
Advertising Agency: Dentsu
Client: Ichida Garden
Ke-tai Traveler "K-TRA" - Honda Motor
Mobile Marketing / Mobile Marketing
Creative Director: Yasuharu Sasaki, Hirozumi Takakusaki
Mobile Developer: Minoru Araki, Shozo Okada
Art Director: Yusuke Kitani
Mobile Copywriter: Hiroshi Koike
Mobile Designer: Rie Fujinaka
Game Designer: Keiichi Tozaki
Advertising Agency: Dentsu
Client: Honda Motor
Wanderlust - Bjork
Music Videos / Music Videos
Music Videos / Art Direction
Music Videos / Special Effects
Director: Encyclopedia Pictura
Associate Director: Daren Rabinovitch
Producer: Mark de Pace
Executive Producer: Zachary Mortensen
Production Company: Ghost Robot
Art Director: Isaiah Saxon
Record Company: One Little Indian Records
Brand: Björk
MEET WALLY'S HEART - Flora
Integrated / Integrated
Art Director: Christopher Charoux
Copywriter: Lee Naidoo, Dominique Silva
Creative Director: Rui Alves
Producer: Juliet Curtis
Production Company: Urban Brew
Advertising Agency: Lowe Bull Gauteng
Digital Agency: Liquorice
Client: Unilever S.A
Brand: Flora
Pinata - Skittles
TV & Cinema Advertising / TV Commercials 41-60 seconds
Director: Tom Kuntz
Copywriter: Eric Kallman
Art Director: Craig Allen
Creative Director: Gerry Graf, Ian Reichenthal, Scott Vitrone
Producer: Jo Arghiris, Scott Kaplan
Production Company: MJZ
Advertising Agency: TBWA\Chiat\Day - New York
Agency Producer: Nathy Aviram
Visual Effects: The Mill - New York
Editorial: Mackenzie Cutler Editorial
Client: Mars
Brand: Skittles
Changes - Will Young
Music Videos / Cinematography
Director: Martin de Thurah
Producer: Liz Kessler
Artist: Will Young
Production Company: Academy Films
Editor: Art Jones
Special Effects: David Payne
Set Designer: Catrin Meredydd
Record Company: SONY
Stanley Kubrick Season - More4
TV & Cinema Communications / TV Promotions, Stings & Programme Junctions
Director: Siri Bunford
Creative Director: Siri Bunford, Brett Foraker
Producer: Shananne Lane, Louise Oliver
Production Designer: Kate Quinn
Editor: Adam Rudd
Sound Designer: Rich Martin
Director of Photography: Alex Barber
Client: More4
Bigger Storage Ideas - IKEA
Graphic Design / Environmental Graphics
IKEA Bigger Storage Ideas
Who's Gonna Save My Soul - Gnarls Barkley
Music Videos / Animation
Animator: Cesar Bravo, Christian Brierley, Randall Rose, Keith Sintay
Director: Chris Milk
Production Company: Radical Media
Record Company: Waxploitation
Client: Atlantic Records
12 CAMS, CREATE YOUR RAINBOW
Websites / Interface & Navigation
Creative Director: Kampei Baba
Designer/Art Director: Tomomi Motose
Advertising Agency: Bascule Inc.
Agency Producer: Masayoshi Boku
Client: WOWOW INC.
Brand: Radiohead
Throw Us A Bone - Sydney Dogs & Cats Home
Mobile Marketing / Mobile Marketing
Creative Director: Gavin McLeod
Technical Director: Aaron Wallis
Art Director: Hannes Ciatti
Mobile Copywriter/Mobile Designer: Genevieve Hoey
Advertising Agency: M&C Saatchi/Mark
Client: Sydney Dogs & Cats Home
Bijela cesta 'U iscekivanju kise' (White road 'Waiting for the Rain’)
Environmental Design / Public Space & Community
Designer: Ante Rasic
Creative Director: Ante Rasic
Manufacturing: Graditeljstvo Jakovljevic
Design Studio: Studio Rasic
Client: Mediterranean Sculptors' Symposium
Brand: White Road
Coca-Cola Identity / Coca-Cola Classic Can / Coca-Cola Ident
Graphic Design / Integrated Graphics
Designer: Chris Garvey, Josh Michels, Jonathan Warner, Rebecca Williams
Design Director: Sarah Moffat
Creative Director: Bruce Duckworth, David Turner
Design Company: Turner Duckworth: London and San Francisco
Client: The Coca-Cola Company
Faces of Evil - Das Comittee
Photography / Book Design
Photographer: Janet Riedel, Hans Weishäupl
Image Manipulator/Art Director: Hans Weishäupl
Copywriter: Dirk Silz
Typographer: Gunta Lauck
Creative Director: Hans Weishäupl
Advertising Agency: Das Comitee
Client: Das Comittee
Snoop Dogg / Rob Lowe / Anjelica Huston - Orange
Writing for Advertising / TV & Cinema Advertising
Director: Bryan Buckley
Copywriters/Art Directors: Rob Doubal, David Kolbusz, Robert Saville, Augusto Sola, Mark Waites
Creative Director: Stephen Butler, Robert Saville, Mark Waites
Producer: Mino Jarjoura
Production Company: Hungry Man
Advertising Agency: Mother
Agency Producer: Juliet Pearson
Editor: John Smith
Brand: Orange Goldspots
Electro / Cuba / Funk / India / Rap / Blues / Folk / Jazz / Ska / James Brown - Radio Nova
Poster Advertising / Poster Advertising Campaigns
Nova Radio: James Brown
Nova Radio: Blues
Nova Radio: Ska
Вся кампания
Rabbit - Comcast
Writing for Advertising / TV & Cinema Advertising
Director: Noam Murro
Copywriter: Mike McKay
Art Director: Nick Spahr
Creative Director: Jamie Barrett
Group Creative Director: Chris Ford: Mike McKay
Associate Creative Director: Nick Spahr
Producer: Jay Veal
Production Company: Biscuit Filmworks
Advertising Agency: Goodby Silverstein & Partners
Visual Effects: Animal Logic Australia
Director of Photography: Jo Willems
Sound Design: Trinitite
Graphics: Superfad
Client: Comcast
Christopher Doyle Identity Guidelines
Writing for Design / Graphic Design
Copywriter/Designer/Typographer/Creative Director: Christopher Doyle
Photographer: Ian Haigh
Client: You Me & Everyone
Brand: Christopher Doyle
Público Campaign
Magazine & Newspaper Design / Entire Newspapers
Art Director: Sónia Matos
Editor in Chief: José Manuel Fernandes
Client: Público
Hotel 626 - Doritos
Websites / Microsites
Creative Director: Rick Condos, Hunter Hindman
Associate Creative Director: Hartley Rusen, Marc Sobier
Chief Digital Officer: Mike Geiger
Art Director: Henrik Rosander
Copywriter: Michelle Hirschberg
Advertising Agency: Goodby, Silverstein & Partners
Production Company: B-Reel
Client: Frito-Lay
Brand: Doritos
WERK No.16: Joe Magee Special
Illustration / Magazine & Newspaper Design
Illustrator: Joe Magee
Design Director: Theseus Chan
Designer: Sharon Goh, Stanley Ho
Design Group: WORK
Printing & Construction: alsoDominie
Text and Interview: Alison Harley
Client: WORK
Brand: WERK Magazine
Wallace in Alexander McQueen & Gromit in Paul Smith / Wallace in Paul Smith & Gromit in Duchamp / Lady Tottington in Alexander McQueen - Harvey Nichols
Press Advertising / Newspaper Press Advertising Colour
Poster Advertising / Poster Advertising Campaigns
Harvey Nichols: Wallace and Gromit
Harvey Nichols: Wallace and Gromit
Harvey Nichols: Wallace and Gromit
Cloud - British Airways
Digital Installations / Digital Installations
Design Studio: Troika
Curating Practice: Artwise Curators
Client: British Airways
Break the Cycle - Barnardo's
Online Advertising / Online Advertising
Creative Director: Nick Gill, Dominic Goldman
Interactive Designer: Oli Cole
Developing: Stopp
Art Director: Dominic Goldman
Copywriter: Nick Allsop, Dominic Goldman, Simon Veksner
Digital Agency: Stopp
Advertising Agency: BBH London
Client: Barnardo's
Flash - Bistrotheque
Environmental Design / Leisure & Tourism
Architect: David Kohn
Art Director: Pablo Flack, David Waddington
Illustrator: Rory Crichton
Client: Bistrotheque
Brand: Flash
Ply Exhibition - KDDI CORPORATION
Environmental Design / Temporary Exhibitions
Designer: Yuya Kawamura, Yasunari Mori, Kenichi Togashi
Copywriter: Takanori Inoue
Art Director: Hideo Kambara, Yasunari Mori, Kenichi Togashi
Creative Director: Hideo Kambara, Hirotoshi Seki
Advertising Agency: Dentsu
Client: KDDI CORPORATION
Corpoetics - Asbury & Asbury
Writing for Design / Graphic Design
Copywriter: Nick Asbury
Designer: Sue Asbury
Design Group: Asbury & Asbury
Client: Asbury & Asbury
TED696 Project - Tooheys Extra Dry
Branding / Brand Applications: Printed Material
Art Director: Shane Bradnick, Johnny Brian
Copywriter: Michael Canning
Creative Director: Chris James, Simon Langley
Executive Creative Director: Warren Brown
Artist: Dmote, Luca Ionescu, Studio Number One
Advertising Agency: BMF
Client: Lion Nathan Australia
Brand: Tooheys Extra Dry 696ml
[C]space DRL10 Pavilion
Environmental Design / Public Space & Community
Architect: Alan Dempsey, Alvin Huang
Photographer: James Brittain
Project Coordinator: Yusuke Obuchi, Patrik Schumacher
Manufacturer: Rieder, Assembly, DRL & Rieder
Structural Engineering: Adams Kara Taylor
Client: Design Research Lab
Brand: Architectural Association
Radiohead - House of Cards
Music Videos / Music Videos
Director: James Frost
Producer: Dawn Fanning
Artist: Radiohead
Production Company: Zoo Film Productions
Editor: Nicholas Wayman-Harris
Record Company: TBD Records
Bushman & Eskimo / Husky & Camel / Mountain Goat & Crocodile - Chrysler Korea
Art Direction / Poster Advertising
Jeep: Mountain Goat & Crocodile
BUSHMAN & ESKIMO
HUSKY & CAMEL
Bear / Mafia / Magician / Paparazzi / Prison - Alka Seltzer
Art Direction / Press Advertising
Press Advertising / Newspaper Press Advertising Colour
Alka Seltzer: Paparazzi
Alka Seltzer: Bear
Alka Seltzer: Mafia
Alka Seltzer: Magician
Alka Seltzer: Prison
It's Mine - Сoca Cola
TV & Cinema Crafts / Special Effects
Special Effects: Angus Kneale
Andrew Proctor: Dan Williams
Director: Nicolai Fuglsig
Art Director: Hal Curtis
Copywriter: Sheena Brady
Creative Director: Sheena Brady, Hal Curtis
Production Company: MJZ
Advertising Agency: Wieden + Kennedy LA
Brain - New York Magazine
Magazine & Newspaper Design / Magazine Front Covers
Art Director: Randy Minor
Designer: Chris Dixon
Publisher: Larry Burstein
Illustrator: Barbara Kruger
Photographer: Henry Leutwyler
Photo Director: Jody Quon
Editor in Chief: Adam Moss
Client: New York Magazine
Casa Panama
Environmental Design / Residential
Author: Marcio Kogan
Co-Author: Samanta Cafardo,Carolina Castroviejo, Diana Radomysler
Landscape Architect: Renata Tilli
Interior Designer: Carolina Castroviejo, Diana Radomysler
Photographer: Nelson Kon
Design Group: Studio mk27
General Contractor: Fairbanks & Pilnik
The Book of Oregon - Travel Oregon
Graphic Design / Catalogues & Brochures
Designer: Kelly Wright
Art Director: Mira Kaddoura
Associate Creative Director: Mira Kaddoura, Ginger Robinson
Illustrator: Justin “Scrappers” Morrison
Photographer: Chris Mueller
Copywriter: Ginger Robinson, Alison Rusen
Image Manipulator: Frazer Goodbody, Sef McCullough
Design Group: Wieden + Kennedy Studio
Advertising Agency: Wieden + Kennedy Portland
Client: Oregon
Brand: Travel Oregon
NOLAF - Tostitos
Websites / Microsites
Creative Director: Jim Paul, Peter Rhoads, Max Stinson
Interactive Group Creative Director: Todd Crisman
Interactive Designer: Marcelo Viana
Designer: Emmett Feldman, Richard Krolewicz
Art Director: David Daugherty, Mike Lyons, Max Stinson
Copywriter: Kevin Mulroy, Jim Paul
Director: Tommy Means
Colour Correction: SpyPost
Advertising Agency: Element 79
Production Company: Element 79, Mekanism
Client: Frito-Lay
Brand: Tostitos
LOVE DISTANCE - Sagami
Online Advertising / Digital Advertising Campaigns
Creative Director: Naoki Ito
Art Director/Copywriter: Naoki Ito
Director: Kan Eguchi
Music Composer: Ryuichi Sakamoto
Advertising Agency: GT Tokyo
Client: Sagami Rubber Industries
Brand: Sagami Original 0.02
"Researchers Wanted" - Velocity Films
Broadcast Innovations / Broadcast Innovations
Copywriter: Conn Bertish, Stuart McCreadie
Art Director: Brenton Bubb
Creative Director: Conn Bertish
Advertising Agency: JWT Cape Town
Agency Producer: Rochelle April
Production House: JWT Cape Town, Condor, Velocity Films
Client: Velocity Films, Barry Munchick
Whopper Sacrifice - Burger King
Online Advertising / Digital Innovations
Creative Director: James Dawson-Hollis, Bill Wright
Co-Executive Creative Director: Andrew Keller, Rob Reilly
Interactive Executive Creative Director: Jeff Benjamin
Interactive Design Director: Pelun Chen
Interactive Designer: John Whitmore
Interactive Art Director: Saman Rahmanian
Interactive Copywriter: Joel Kaplan
Interaction Director: Matt Walsh
Advertising Agency: Crispin Porter + Bogusky
Trouble Maker Campaign - Wptt Contraceptive
Packaging Design / Packaging
Designer: Matin Ma
Design Director: Wayne Huang
Art Director: Joy Huang, Wayne Huang, So Kayan, Jing Wang
Copywriter: Eric Shang
Creative Director: Eden Cheng, Wayne Huang
Illustrator: Nunu Wang, Ru Zhang
Photographer: Eric ShangGuo Kui
Design Studio: HanTang Communications Group
Client: Quzhou Seezo Trading
WERK No.16: Joe Magee Special
Graphic Design / Catalogues & Brochures
Designer: Sharon Goh, Stanley Ho
Design Director: Theseus Chan
Illustrator: Joe Magee
Design Group: WORK
Text and Interview: Alison Harley
Printing & Construction: alsoDominie
Client: WORK
Brand: WERK Magazine
MacBook Air
Product Design / Work & Industry
Designer: Jody Akana, Bart Andre, Daniel Coster, Evans Hankey, Richard Howarth, Daniele De Iuliis. Jonathan Ive, Steve Jobs, Duncan Kerr, Shin Nishibori, Matthew Rohrbach, Peter Russell-Clarke, Douglas Satzger, Christopher Stringer, Eugene Whang, Rico Zörkendörfer
Manufacturer: Apple
Design Group: Apple Industrial Design Team
Quantum AMS Saddle
Product Design / Leisure
Design Director: Dick Powell
Designer: Richard Seymour, Richard Smith, Nick Talbot, Dan Walker
Manufacturer: Quantum Saddle Company
Design Group: Seymourpowell
Client: Quantum Saddle Company
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